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February 17, 2022

What to wear for a branding session | Houston Branding Photographer

Tara Flannery is a Certified Professional Photographer (CPP) and Craftsman based in Houston, TX. Tara Flannery Photography specializes in personal branding and corporate branding and can help with what to wear for a branding session. See more branding images in the gallery. Contact me to book your branding session today!

What to wear for a branding session

Planning your wardrobe can seem like an overwhelming task! However, with a little bit of planning and guidance from your photographer, it can be easy and stress-free. Start with what you would wear to see clients, and then take it up a notch. For women, here are a few things to consider. We start from the most formal and work our way to casual. Changing up wardrobe provides more unique images for your portfolio. It also gives you more options to pull from for each of your messaging needs.

Super dressy – think cocktail dress if this is your vibe
Dressy – bring a dress or a dressy pants suit
Office casual – Slacks and a jacket/blazer with a blouse underneath
Cute casual – Jeans and a cute top with heels/boots/sneakers depending on your brand

Branding Session with Kate

Kate and I had a fantastic branding session. She had just sold a home in a gorgeous neighborhood and we were able to use the home before the family moved in! She brought several wardrobe options. When I arrived we talked through the options and decided which outfit for each part of the house that we would use. We had a plan and got busy! She’s now got an entire portfolio of images that look different and unique for her branding needs.

what to wear for a branding session branding session for realtors

Tara Flannery is a Certified Professional Photographer (CPP) and Craftsman based in Houston, TX. Tara Flannery Photography specializes in personal branding and corporate branding. See more branding images in the gallery. Contact me to book your branding session today!

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@taraflanneryphotography

If headshot lighting feels confusing, I put together a guide with 3 simple setups that will get you consistent results—link in bio.

If your headshots feel a little “off”… it’s usually not your camera—it’s your lighting.

Here are 5 mistakes I see all the time:

1️⃣ Lighting from below
Creates unflattering shadows. Keep your light slightly above eye level.

2️⃣ Too much (or too harsh) light
Softer, controlled light will always look more professional.

3️⃣ No direction to your light
Flat lighting = flat images. You need some angle to create depth.

4️⃣ Mixing multiple light sources
This is how you end up with weird color and inconsistent tones.

5️⃣ Ignoring catchlights
Small detail, big impact—this is what brings life to your subject’s eyes.

Lighting doesn’t need to be complicated… it just needs to be intentional.

Curious—what’s been the hardest part about lighting for you?

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I put together a Guide to Photography Gear for those of you who need some help deciding what is actually worth investing in (and what`s not). The link is in my bio!

Lighting is one of those things that feels complicated when you’re starting out… but it doesn’t have to be.

At the end of the day—light is light.

You don’t need the most expensive setup to get good results. What matters more is having something reliable that you understand how to use.

Especially if you’re shooting outside… the last thing you want is a $2,000 light going down in the wind.

Start simple.
Focus on gear you can trust.
And build from there.

Curious—what lighting setup are you using right now?

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I put together a Guide to Photography Gear for those of you who need some help deciding what is actually worth investing in (and what's not). The link is in my bio!

Lighting is one of those things that feels complicated when you’re starting out… but it doesn’t have to be.

At the end of the day—light is light.

You don’t need the most expensive setup to get good results. What matters more is having something reliable that you understand how to use.

Especially if you’re shooting outside… the last thing you want is a $2,000 light going down in the wind.

Start simple.
Focus on gear you can trust.
And build from there.

Curious—what lighting setup are you using right now?

My Photographer Gear Guide is linked in my bio if you want the full breakdown of what’s actually worth investing in (and what’s not).

If I was starting photography all over again, I wouldn’t buy everything.

I’d buy intentionally.

It’s easy to feel like you need all the gear to be “legit”… but most of the time, it just leads to spending money on things you don’t fully understand yet.

A solid camera, a really strong lens, and a reliable lighting setup will take you a lot further than a full bag of random equipment.

The goal isn’t to have more—it’s to have what you actually know how to use.

Start simple. Learn your gear. Build from there.

🤔 Curious—what was the first piece of gear you invested in?

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Open post by taraflanneryphotography with ID 18117379670509149

My Photographer Gear Guide is linked in my bio if you want the full breakdown of what’s actually worth investing in (and what’s not).

If I was starting photography all over again, I wouldn’t buy everything.

I’d buy intentionally.

It’s easy to feel like you need all the gear to be “legit”… but most of the time, it just leads to spending money on things you don’t fully understand yet.

A solid camera, a really strong lens, and a reliable lighting setup will take you a lot further than a full bag of random equipment.

The goal isn’t to have more—it’s to have what you actually know how to use.

Start simple. Learn your gear. Build from there.

🤔 Curious—what was the first piece of gear you invested in?

My Photographer Gear Guide is linked in my bio if you’re trying to figure out what’s actually worth investing in when you’re first starting out.

Because the truth is—you don’t need everything right away.

When you’re new, it’s easy to feel like you need all the gear… but really, it comes down to a few key pieces.

A solid camera body and a really good lens will take you further than a full bag of equipment you don’t know how to use yet.

If you’re deciding where to spend your money, start there.

A 24–70mm or 70–200mm lens will cover more than you think—and give you the flexibility to shoot a wide range of sessions without overcomplicating things.

Curious—what was the first piece of gear you invested in?

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Open post by taraflanneryphotography with ID 17980146186029923

My Photographer Gear Guide is linked in my bio if you’re trying to figure out what’s actually worth investing in when you’re first starting out.

Because the truth is—you don’t need everything right away.

When you’re new, it’s easy to feel like you need all the gear… but really, it comes down to a few key pieces.

A solid camera body and a really good lens will take you further than a full bag of equipment you don’t know how to use yet.

If you’re deciding where to spend your money, start there.

A 24–70mm or 70–200mm lens will cover more than you think—and give you the flexibility to shoot a wide range of sessions without overcomplicating things.

Curious—what was the first piece of gear you invested in?

One of my favorite things about this session 👇🏻

Every single person showed up in outfits that coordinated with their brand colors—without overdoing it.

Nothing felt forced. Nothing felt too “on brand.” It just worked.

And that’s the difference.

When you’re in a business like coaching, your brand isn’t separate from you… it IS you.

So the way you show up—your colors, your styling, your overall presence—matters more than you think.

When everything feels aligned, the end result is naturally more polished, more cohesive, and honestly… just better.

Not because it’s perfect—but because it feels intentional.

If you’re planning a branding session, start with clarity first—

🌟 What do you want your brand to feel like?

🌟 How do you want to show up?

That’s exactly why I created my Brand Personality Workbook—to help you define that before you ever step in front of the camera.

📥 Grab it through the link in my bio. And while you’re there, go ahead and schedule a FREE consultation with me for a branding session!

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‼️ No clients (or videographers) were harmed in the making of this video 🤣

(For the record—this is very much a joke.)

But if you are a photographer, you know the real challenge isn’t getting someone in front of the camera… it’s knowing how to guide them once they’re there.

Small adjustments = big difference in how confident and natural someone looks.

And having a go-to posing flow makes everything feel easier—for you and your client. (so you don`t resort to violence 😉)

➡️ I put together a Headshot Posing Flow Cheat Sheet to help with exactly that—link in bio.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.

Tara is a Certified Professional Photographer.

Tara is a member of TPPA Texas Professional Photographer's Association.

Tara has earned her Master of Photography degree.

Tara has earned her Photographic Craftsman certification.

Tara is a member of the Professional Photographers Guild of Houston PPGH.