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What to wear for a branding session | Houston Branding Photographer

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding and can help with what to wear for a branding session.  See more branding images in the gallery.  Contact me to book your branding session today!

What to wear for a branding session

Planning your wardrobe can seem like an overwhelming task!  However, with a little bit of planning and guidance from your photographer, it can be easy and stress-free.  Start with what you would wear to see clients, and then take it up a notch.  For women, here are a few things to consider.  We start from the most formal and work our way to casual.  Changing up wardrobe provides more unique images for your portfolio.  It also gives you more options to pull from for each of your messaging needs.

  1. Super dressy – think cocktail dress if this is your vibe
  2. Dressy – bring a dress or a dressy pants suit
  3. Office casual – Slacks and a jacket/blazer with a blouse underneath
  4. Cute casual – Jeans and a cute top with heels/boots/sneakers depending on your brand

Branding Session with Kate

Kate and I had a fantastic branding session.  She had just sold a home in a gorgeous neighborhood and we were able to use the home before the family moved in!  She brought several wardrobe options.  When I arrived we talked through the options and decided which outfit for each part of the house that we would use.  We had a plan and got busy!  She’s now got an entire portfolio of images that look different and unique for her branding needs.

what to wear for a branding sessionwhat to wear for a branding sessionbranding session for realtorsbranding session for realtorsbranding session

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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@taraflanneryphotography

It’s never just pressing a button.

It’s reading the room.
Adjusting in real time.
Knowing how to bring out confidence—even when someone feels uncomfortable in front of the camera.

The technical side matters.
But the connection, the instinct, and the ability to see what others don’t… that’s what turns it into something more.

📩 If you’re ready for photos that feel like you, you can book through the link in my bio.

22 0
Open post by taraflanneryphotography with ID 18597822523060953
It’s never just pressing a button. It’s reading the room. Adjusting in real time. Knowing how to bring out confidence—even when someone feels uncomfortable in front of the camera. The technical side matters. But the connection, the instinct, and the ability to see what others don’t… that’s what turns it into something more. 📩 If you’re ready for photos that feel like you, you can book through the link in my bio.

Come along with me as I set up for a headshot + branding session 👇🏻

When you’re just getting started, it’s easy to think you need all the gear before you can take on client work.

You don’t.

For in-office headshots, a solid setup really comes down to a few essentials:
✅ reliable lighting
✅ a strong lens
✅ a backdrop
✅ reflectors to help control light and keep skin tones consistent

That’s how I’m able to create clean, professional headshots—without being in a studio.

And for branding? That’s where I shift.

Instead of a backdrop, I’m using the client’s space—capturing environmental images that feel more natural, personal, and aligned with their business.

Same session, two different approaches—both intentional.

Because at the end of the day, it’s not about having more gear…
it’s about knowing how to use what you have.

📥 If you’re a newer photographer, I’ve put together resources to help with gear, lighting, and posing—click the link in my bio to check them out!

272 9
Open post by taraflanneryphotography with ID 18065753045437081
Come along with me as I set up for a headshot + branding session 👇🏻 When you’re just getting started, it’s easy to think you need all the gear before you can take on client work. You don’t. For in-office headshots, a solid setup really comes down to a few essentials: ✅ reliable lighting ✅ a strong lens ✅ a backdrop ✅ reflectors to help control light and keep skin tones consistent That’s how I’m able to create clean, professional headshots—without being in a studio. And for branding? That’s where I shift. Instead of a backdrop, I’m using the client’s space—capturing environmental images that feel more natural, personal, and aligned with their business. Same session, two different approaches—both intentional. Because at the end of the day, it’s not about having more gear… it’s about knowing how to use what you have. 📥 If you’re a newer photographer, I’ve put together resources to help with gear, lighting, and posing—click the link in my bio to check them out!

If your brand hasn’t been updated this year… this might be your sign 👇🏻

Summer is one of the best times to refresh your branding imagery—and most people don’t take advantage of it.

Things tend to slow down just enough to step back and actually look at what your brand is communicating.

And for a lot of businesses, this is when it becomes clear:
→ the photos don’t match the level you’re operating at anymore

A mid-year refresh isn’t about starting over—it’s about making sure your visuals reflect where you are now, not where you were a year ago.

But before you even book new photos… you need clarity.

What do you want your brand to feel like?
How do you want to show up?

That’s exactly why I created my Brand Personality Workbook—to help you define that first, so your photos actually align.

📥 Grab it through the link in my bio, and then let’s plan your next session.

21 0
Open post by taraflanneryphotography with ID 18208684459338406
If your brand hasn’t been updated this year… this might be your sign 👇🏻 Summer is one of the best times to refresh your branding imagery—and most people don’t take advantage of it. Things tend to slow down just enough to step back and actually look at what your brand is communicating. And for a lot of businesses, this is when it becomes clear: → the photos don’t match the level you’re operating at anymore A mid-year refresh isn’t about starting over—it’s about making sure your visuals reflect where you are now, not where you were a year ago. But before you even book new photos… you need clarity. What do you want your brand to feel like? How do you want to show up? That’s exactly why I created my Brand Personality Workbook—to help you define that first, so your photos actually align. 📥 Grab it through the link in my bio, and then let’s plan your next session.

Shooting outdoors doesn’t always mean “perfect lighting.” 👇🏻

One of the biggest challenges with natural light is inconsistency—
skin tones can shift depending on shade, surroundings, and even reflections (hello green grass 👀).

That’s why I use off-camera flash, even outside.

It helps create:
✅ consistent skin tones
✅ balanced lighting
✅ a cleaner, more polished final image

So instead of guessing what the light is doing…
I’m controlling it.

📥 If you’re a photographer trying to figure out lighting + gear, I’ve put together a guide with the setups I actually use—link in bio.

131 4
Open post by taraflanneryphotography with ID 18598237504019822
Shooting outdoors doesn’t always mean “perfect lighting.” 👇🏻 One of the biggest challenges with natural light is inconsistency— skin tones can shift depending on shade, surroundings, and even reflections (hello green grass 👀). That’s why I use off-camera flash, even outside. It helps create: ✅ consistent skin tones ✅ balanced lighting ✅ a cleaner, more polished final image So instead of guessing what the light is doing… I’m controlling it. 📥 If you’re a photographer trying to figure out lighting + gear, I’ve put together a guide with the setups I actually use—link in bio.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.