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Small Business Branding: 3 Reasons to Refresh Your Brand

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

Calling All Small Business Owners

When you run a small business, your brand is more than just a logo—it’s you. From the photos on your website to the content on your social media, every visual plays a role in how people perceive your business. And that’s where great branding comes in.

As your business grows and evolves, so should your visuals. A brand refresh is an opportunity to realign your photos, messaging, and overall presence with where you are now—and where you’re headed next.

Let’s explore why a branding refresh matters for small business owners, and how one entrepreneurial couple, Kristina and Brett, used it to take their business to the next level.

Bookkeepers with their clients sitting at a table. small business

1. Your Small Business Is Evolving—Your Branding Should Too

No matter what industry you’re in, change is constant. Maybe you’ve launched new services, hired a team, or simply gained clarity around who your ideal clients are. If your branding doesn’t reflect that growth, you could be missing out on new opportunities.

Take Kristina and Brett, for example. They own a successful bookkeeping business and recently decided it was time for a complete rebrand. With a new website on the way, they knew that updated branding photos—and video—were essential to making the entire refresh a success.

Their session wasn’t just about capturing a few headshots. It was about telling the story of what they do, how they do it, and why they love helping other small business owners take bookkeeping off their plate so they can focus on what they do best.

Woman holding a calculator for her bookkeeping business branding photo.

2. Branding Photography Builds Trust with Your Audience

When your branding visuals are cohesive, polished, and authentic, it sends a clear message: You take your business seriously—and clients can trust you.

Kristina and Brett’s branding session took place at WorkLodge in The Woodlands, a professional coworking space that gave us the perfect blend of modern and approachable. Kristina started the day with hair and makeup by my go-to artist Rubi, and together, we planned wardrobe changes that would give them variety—formal, relaxed, and everything in between.

We captured a range of shots:

  • Clean, professional headshots
  • Candid moments, like Brett with his head buried in the laptop (a fun nod to the work they do!)
  • Behind-the-scenes images that show them in action

These types of branding photos do more than just fill a website—they help clients feel connected to your business and confident in hiring you.

Photo of a man with his head buried in a computer to tell the story of bookkeeping nightmares.

3. Consistent Branding Ties Everything Together

For a small business, consistency is key. Your website, social media, business cards, and email newsletters should all tell a cohesive story—and your branding visuals are a big part of that.

Strong branding helps people recognize your business instantly, and it sets the tone for what they can expect when working with you.

That’s why I always recommend thinking beyond a single headshot. Kristina and Brett’s session gave them a library of images they can use across platforms: from their homepage and About section, to Instagram posts, client proposals, and beyond.

After their photoshoot, they even worked with my videographer Nick to create a branding video—bringing an extra layer of connection and storytelling to their new website.

Branding photo of woman sitting on a grey couch.

How to Prepare for a Branding Session as a Small Business Owner

If you’re a small business owner considering a branding refresh, here are a few tips to help you get the most out of your session:

  • Pick the right location. Whether it’s your office, a coworking space, or somewhere that reflects your brand, the setting should support your story.
  • Think about how you work. Include action shots, behind-the-scenes details, or props that show your process and personality.
  • Dress for your brand. Choose a mix of outfits that feel authentic and aligned with your business—professional, yet approachable.
  • Plan with your goals in mind. Think about where you’ll use the photos—your website, social, ads, or even printed materials—and let that guide the shoot.

Ready to Refresh Your Small Business Branding?

A branding refresh doesn’t have to be overwhelming. In fact, it can be a fun, empowering step that helps you reconnect with your purpose and show the world what makes your business unique.

Kristina and Brett’s session is a perfect example of how branding photography can bring your story to life—and I’d love to help you do the same.

Let’s create visuals that capture the heart of your small business and give you the confidence to show up with purpose. Click HERE to book your consultation today!

Man and woman looking at a computer for a bookkeeping branding photo shoot.

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

- INSTAGRAM -

@taraflanneryphotography

Here`s how I can help you elevate your business next year 👇🏻

My branding sessions go far beyond “just photos.” We’ll start with a personalized consultation to talk through your brand colors, style, and message — then plan a session that feels intentional, aligned, and true to you.

Each branding experience includes professional hair and makeup services and multiple looks, so you can capture different sides of your brand — from approachable and friendly to bold and confident.

You can choose from two session options designed to fit your goals:

✨ Basic Branding Session: 3 looks, 9 final images, and 1.5 hours of photography.

✨ Premium Branding Session: 4 looks, 12 final images, 2 hours of photography, plus a branding video to bring your story to life.

By the end, you’ll walk away with a full collection of cohesive, high-quality visuals that represent your next chapter — confident, polished, and unmistakably you.

If 2026 is your year to scale, let’s make sure your photos reflect it.

📩 Message me to start planning your branding session — I’ll take care of the details.

📝 Grab my FREE branding guide with the link in my bio!

#brandingtips #businessbranding #brandingphotographer #brandingsession

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Open post by taraflanneryphotography with ID 18094947184885581
Here's how I can help you elevate your business next year 👇🏻 My branding sessions go far beyond “just photos.” We’ll start with a personalized consultation to talk through your brand colors, style, and message — then plan a session that feels intentional, aligned, and true to you. Each branding experience includes professional hair and makeup services and multiple looks, so you can capture different sides of your brand — from approachable and friendly to bold and confident. You can choose from two session options designed to fit your goals: ✨ Basic Branding Session: 3 looks, 9 final images, and 1.5 hours of photography. ✨ Premium Branding Session: 4 looks, 12 final images, 2 hours of photography, plus a branding video to bring your story to life. By the end, you’ll walk away with a full collection of cohesive, high-quality visuals that represent your next chapter — confident, polished, and unmistakably you. If 2026 is your year to scale, let’s make sure your photos reflect it. 📩 Message me to start planning your branding session — I’ll take care of the details. 📝 Grab my FREE branding guide with the link in my bio! #brandingtips #businessbranding #brandingphotographer #brandingsession

Let’s talk about it 👇🏻

So many people wait to book their headshot because they feel like they need to “fix” something first.

Lose a little weight. Clear their skin. Feel more confident. Look more put-together.

But here’s the truth:

The version of you that exists right now is already worthy of being seen.

The best headshots don’t come from perfection — they come from authenticity.

Real expression. Real connection. Real confidence… even if you don’t quite feel it walking in.

During every session, I guide you through posing, lighting, and expression so you feel relaxed, supported, and comfortable — because that’s when the magic happens. You don’t have to know what to do. You don’t have to feel “ready.” You just have to show up.

✨ If you want a headshot that feels like you, I’d love to help.

Click the link in my bio to schedule your consultation OR to grab my FREE headshot session guide for more information!

#headshottips #corporateheadshots #headshotphotographerhoustontx #professionalheadshots

13 0
Open post by taraflanneryphotography with ID 18090456517928756
Let’s talk about it 👇🏻 So many people wait to book their headshot because they feel like they need to “fix” something first. Lose a little weight. Clear their skin. Feel more confident. Look more put-together. But here’s the truth: The version of you that exists right now is already worthy of being seen. The best headshots don’t come from perfection — they come from authenticity. Real expression. Real connection. Real confidence… even if you don’t quite feel it walking in. During every session, I guide you through posing, lighting, and expression so you feel relaxed, supported, and comfortable — because that’s when the magic happens. You don’t have to know what to do. You don’t have to feel “ready.” You just have to show up. ✨ If you want a headshot that feels like you, I’d love to help. Click the link in my bio to schedule your consultation OR to grab my FREE headshot session guide for more information! #headshottips #corporateheadshots #headshotphotographerhoustontx #professionalheadshots

If you’re hosting a holiday party this year… there’s something you don’t want to overlook 👇🏻

Your team is already together, dressed up, and in great spirits — which makes it the perfect moment to update everyone’s headshots. No juggling schedules, no tracking people down, no pulling anyone out of meetings. Just quick, polished photos your team can pop in for, and then head right back to the party.

It’s an easy way to add value to your celebration and give your employees something they’ll actually use heading into the new year. And with my streamlined event setup (and zero admin work for you), the process is effortless from start to finish.

✨ If you’re planning a holiday party, let’s talk about adding on-site headshots.
Click the link in my bio to schedule your consultation.

#corporateevents #corporateeventphotographer #headshotphotographer #corporateheadshots

9 4
Open post by taraflanneryphotography with ID 17891918994362795
If you’re hosting a holiday party this year… there’s something you don’t want to overlook 👇🏻 Your team is already together, dressed up, and in great spirits — which makes it the perfect moment to update everyone’s headshots. No juggling schedules, no tracking people down, no pulling anyone out of meetings. Just quick, polished photos your team can pop in for, and then head right back to the party. It’s an easy way to add value to your celebration and give your employees something they’ll actually use heading into the new year. And with my streamlined event setup (and zero admin work for you), the process is effortless from start to finish. ✨ If you’re planning a holiday party, let’s talk about adding on-site headshots. Click the link in my bio to schedule your consultation. #corporateevents #corporateeventphotographer #headshotphotographer #corporateheadshots

- Do this instead 👇🏻

Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself.

Your space tells clients what working with you feels like.

Here’s how different backdrops communicate different messages:

🏢 Corporate office → traditional, established, and formal.

🌿 Natural outdoor setting → approachable, creative, and warm.

🏙️ Urban or architectural environment → modern, edgy, and innovative.

🎨 Solid color or studio backdrop → clean, versatile, and timeless.

Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose.

And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic.

Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression.

📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best.

#headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

4 0
Open post by taraflanneryphotography with ID 18078263909156290
- Do this instead 👇🏻 Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself. Your space tells clients what working with you feels like. Here’s how different backdrops communicate different messages: 🏢 Corporate office → traditional, established, and formal. 🌿 Natural outdoor setting → approachable, creative, and warm. 🏙️ Urban or architectural environment → modern, edgy, and innovative. 🎨 Solid color or studio backdrop → clean, versatile, and timeless. Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose. And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic. Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression. 📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best. #headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

Here’s how to fix that 👇🏻

If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal.

Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves.

But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self.

Here’s how I help clients do just that:

1️⃣ The Consultation

Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed).

2️⃣ A Calm, Supportive Environment

Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos.

3️⃣ A Little Preparation Goes a Long Way

Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence.

Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛

📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today.

#professionalheadshots #corporateheadshots #headshotphotographer #headshottips

11 0
Open post by taraflanneryphotography with ID 17961749040003344
Here’s how to fix that 👇🏻 If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal. Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves. But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self. Here’s how I help clients do just that: 1️⃣ The Consultation Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed). 2️⃣ A Calm, Supportive Environment Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos. 3️⃣ A Little Preparation Goes a Long Way Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence. Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛 📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today. #professionalheadshots #corporateheadshots #headshotphotographer #headshottips

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.