7 Photo Retouching Rules I Live By for Authentic Headshots

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

Photo Retouching

As a professional headshot and branding photographer, I believe in creating images that capture each client at their best, while still looking like themselves. My approach to photo retouching is about enhancing, not altering, so you can look polished, confident, and authentic without any drastic changes to your natural features.

Below are my non-negotiable rules for photo retouching—guidelines I follow to ensure every client’s headshot is both professional and true to their unique personality.


I Enhance, Not Overhaul

When it comes to photo retouching, my philosophy is simple: enhance, don’t overhaul. My goal is to subtly polish areas that may need a little refinement, like smoothing out minor skin blemishes or adjusting the lighting on hair. But one thing I won’t do is completely change your appearance. You won’t look like a different person; instead, you’ll see a more polished version of yourself.

I work with each client to achieve a look that’s both professional and true-to-life, making sure every retouch feels authentic.

Photo Retouching

Skin Touch-Ups, Not Perfection

Skin retouching can be tricky—there’s a fine line between enhancing and overdoing it. I take a light touch with what I like to call “digital Botox”: I’ll soften fine lines, reduce minor blemishes, and smooth out any uneven areas, but I don’t erase every pore or make skin look plastic.

My goal is for your skin to look clean and refreshed, yet still natural and true to how you look day-to-day. By keeping the texture intact, I ensure the result feels real and true to you.

Polishing Hair (But Not Changing It)

Hair has a mind of its own, and it doesn’t always cooperate on shoot days! While I can tame flyaways and subtly adjust any areas that may need a boost, I won’t transform your hairstyle or change its natural texture.

Think of it as a “virtual haircut”—I might clean up a few stray strands and ensure everything looks polished, but you’ll still see your natural hair in the final image. This small touch keeps the focus on your face without distracting details.

Professional Headshot Editing

Clothes Get a Quick Polish

Clothes, just like hair, don’t always behave perfectly in front of the camera. I like to think of this as a “digital dry cleaning” process. I’ll smooth out wrinkles, adjust the appearance of fabric, and remove any small distractions like lint or creases. These edits make sure your clothing looks sharp and professional, but I won’t change the style or fit of your outfit.

Your wardrobe reflects who you are, and I want it to look as polished as you feel without altering the natural look and feel of your clothes.

Brightening (Not Replacing) Your Smile

A bright, confident smile can make a photo truly shine. I offer subtle teeth whitening in my photo retouching, adding just a bit of brightness if needed, so you look fresh and vibrant. However, I avoid any over-the-top changes. Your smile is an important part of who you are, and my goal is simply to bring out the best in it without making it look unnatural.

My approach ensures your smile looks healthy and natural—bright enough to make an impact but still very much your own.

Professional Headshot Retouching

Addressing Glasses and Minor Distractions

Eyeglasses can be a tricky part of any headshot, especially if they reflect light or cause glares. My approach to photo retouching ensures that any glass glare is reduced or removed, keeping the focus on your eyes. I also take care of minor distractions, like removing any stray hairs or small blemishes that may draw attention away from your face.

In every retouch, I’m focused on the details that matter—removing anything that might distract from your expression while leaving you authentically you.

What I Never Change: Your Natural Look and Expression

The most important part of any photo is you—your personality, your confidence, and your expression. As a photographer, I see my role as helping you find your best angle and guiding you into a pose that feels genuine. I don’t alter body shape, facial structure, or anything that fundamentally changes who you are. My job is to bring out the best in you, not to transform you.

Your headshot should be a powerful, authentic representation of who you are, and I’m here to capture that. Every pose, every expression, and every feature is genuinely you, with small, thoughtful edits to ensure you look polished and camera-ready.

Woman in red jacket smiling for headshot on white background.

Final Thoughts on My Photo Retouching Approach

As a photographer, my commitment to photo retouching is about enhancing your natural look, not altering it. Every retouch I do is carefully chosen to keep you looking authentic while allowing your personality to shine through. With the right balance of subtle edits and genuine expression, your headshot will be both professional and true to who you are.

If you’re considering a professional headshot, know that you’ll look polished and confident in your photo—not because I’ve changed anything about you, but because I’ve brought out what makes you unique and incredible. That’s the true power of thoughtful photo retouching.

More Successful Headshot Sessions

Female physician in blue top smiling for a headshot on white background.

Woman with glasses in maroon jacket smiling for a corporate headshot as a therapist.

Woman in light pink jacket smiling for a professional corporate headshot in Houston, TX.

Female attorney smiling for her corporate headshot.

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

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@taraflanneryphotography

Here’s the truth…

People decide if they want to work with you in seconds - and your visuals do the talking.

If you’re not attracting the right clients, take a look at your branding:

✔️ If your photos don’t reflect your brand, then potential clients won’t see your value.

✔️ If your online imagery is inconsistent, then it can be hard to build trust.

✔️ If you’re not showing yourself in your content, then clients miss the chance to connect with you.

✨ The good news? I can fix all of that.

With a personalized branding session, we’ll create a collection of images that reflect your personality, your professionalism, and your purpose—so the right clients see you and say yes.

👉 Contact me if you’re ready to elevate your brand and start booking the clients who truly get you.

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Here's what I can do for you.. 

I’m the photographer who’s there for your senior year glow-up, your first professional headshot, your dream business branding, and your family’s most meaningful milestones.

When we grow together, magic happens. Here’s why ⬇️

🤍 Real Comfort = Real Confidence
No awkward intros or guessing games—just ease. You already know how I work, and I know how to bring out your natural, authentic energy on camera.

🎯 Sessions That Evolve With You
Prom? Graduation? First job? New business? Expanding family? Each session is tailored to the season you’re in—with intentional visuals that match your moment.

📸 Consistency You Can See
No more jumping between styles or trying to "explain your vibe" every time you book someone new. We’ll create a cohesive visual story that feels like YOU, not just a trend.

🧠 I Know Your Vibe (and Your Best Side)
Once we’ve worked together, I already know the little things that make a big difference—your best angles, what makes you laugh, and how to make you feel confident in front of the lens.

✨ Working with a lifetime photographer means your photos won’t just look good…
They’ll mean something.

So whether you’re a senior, a professional, a parent, or all three—let’s grow together. 💫

📩 Contact me to start the journey or book your next session.

#businessbranding #personalbranding #brandingforbusinesses #brandingphotographer
Let’s be real—dating is already tough.

Your profile photos shouldn’t be what’s holding you back.

Here’s how personal branding photos can actually help you find your match:

✅ First Impressions Matter
In dating apps, your photo is everything. Low-quality, outdated, or awkward photos can get you passed over—before they even read your bio.

✅ You’ll Get More Views & Messages
Professional lighting, flattering angles, and natural poses = more swipes, more engagement, more chances to connect.

✅ Capture the Best Version of You
I’ll guide you through a session that feels relaxed, fun, and confident—no forced smiles or stiff poses. Just you, at your best.

✅ It’s an Investment in Yourself
You’d update your LinkedIn headshot, right? This is your personal life. A great profile photo says you care about how you show up—and that confidence is attractive.

✅ Better Photos = Better Matches
No more blurry bathroom selfies. A curated, professional look sets the tone for real connection.

This is your sign to stop relying on selfies and start showing up as the confident, attractive, amazing human you are.

📲 Contact Me to book your personal branding session—I’ll help you make an unforgettable first impression.

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Let’s talk about what not to bring to your branding session…

As a professional photographer, I’m here to guide you through the entire process—but there are a few things I hope we can leave behind when it’s time to shoot.

🚫 1. Unplanned Outfits
Winging it with wardrobe almost always leads to stress or second-guessing. During your consultation, we’ll talk through outfit options, what photographs well, and how to reflect your brand’s vibe. Want a little extra help? I can connect you with one of my go-to wardrobe stylists to make the process effortless.

🚫 2. No Vision or Direction
You don’t have to show up with a Pinterest board—but having clarity around your brand message is key. That’s why I help you define your vision during our planning call so we can create images that actually work for your business.

🚫 3. A Rushed or Drained Mindset
Your session is an investment in you. So let’s make space for it. Give yourself time to rest, hydrate, and breathe beforehand—you’ll look and feel more confident (and it shows in your photos).

✨ The best part?
I walk you through all of this in your consultation. We’ll cover wardrobe, prep tips, props, posing, and everything you need to show up feeling calm, confident, and fully aligned with your brand.

Ready to create brand photos that look like you and work like magic?

📩 Let's connect to book your session or schedule a free consultation! 📸

#businessbranding #personalbranding #brandingphotographer #branding

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.