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5 Tips to Optimize Your Website to Represent Your Brand

Tara Flannery is a headshot photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

5 Tips to optimize your website to represent your brand

Your website is the first place that your potential customers, clients, and patients see you (the company).  You are the company.  And you are the brand for your company.  No matter what business you are in.  A website that represents your brand is crucial to the success of your message.  Here are a few things to consider when designing and maintaining your website.

  1. Define your brand.  A brand is so much more than just your logo.  Branding involves your style, the colors you use, and feel of your space.  It’s how you communicate with your clients.  Even how you dress to meet clients is important to your brand.
  2. Create a professional website.  If you use a template, make sure that it’s formatted correctly.  Hire someone to create your website if you’re not comfortable doing it on your own.  It’s that important!
  3. Use your brand consistently across your website and marketing materials.  Color, style, tone, and feel should move seamlessly across all communications.
  4. Hire a professional photographer for your headshot and office photos.  We are a visual society and being able to see high-quality images of you (the brand) and the office and staff will raise the client’s confidence in dealing with you in the future.  Create an “About me” or “Meet the team” tab on your website to display these images.
  5. View your website as an end user.  Better yet, get a friend to view your website and provide feedback on it.  Can it be easily navigated?  Can you contact the company quickly?  Do you get a feel for the person(s) behind the logo?

The Woodlands Yoga Studio

The Woodlands Yoga Studio has been serving the The Woodlands and the surrounding areas with Hatha Yoga classes since 2004. They offer a wide variety of yoga classes to the community taught by some of the highest trained instructors available.  The Studio is dedicated to supporting people of all ages and from all walks of life in their quest for a better lifestyle.  They do this with love, compassion and a sense of humor and with respect for what each individual can accomplish through their yoga practice.

I was on assignment for LIVING Magazine when I met Sue, the owner of The Woodlands Yoga Studio.  She arrived at the studio early to prepare for our photo session.  We got a couple of quick headshots of her and a few of the instructors.  Then class began and I watched as they warmed up and began the practice.  Yoga is not easy.  It requires core strength and balance.  I was certainly impressed with the action shots that we captured during class!

Optimize your website to represent your brandThe Woodlands Yoga StudioThe Woodlands Yoga Studio

Tara Flannery is a studio photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

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@taraflanneryphotography

If you’re planning family photos around Houston or The Woodlands, I`ve got 8 beautiful locations to consider 👇🏻

📍 W.G. Jones State Forest — Woodsy, natural, and perfect for that classic outdoor family portrait look.

📍 Alden Bridge Park — Relaxed, timeless, and a great option for families who want plenty of greenery.

📍 Rob Fleming Park at Creekside — Scenic, family-friendly, and especially beautiful for those warm, natural portraits.

📍 The Woodlands Waterway — A great mix of greenery, architecture, and a slightly more urban feel.

📍 Hughes Landing — Modern and polished with plenty of variety for your gallery.

📍 Mercer Botanic Gardens — Lush, colorful, and perfect if you love a garden-inspired backdrop.

📍 Downtown Conroe — Lots of character and architecture for something a little different from the traditional park setting.

📍 Downtown Tomball — Charming, casual, and full of personality.

🔖 SAVE this list for when it’s time to plan your family photos!

Still need to get your fall family photos on the calendar? I have just a few weekend dates remaining this season:

October 10 & 17
November 8 & 15

If one of those dates works for your family, don’t wait too long to grab it! Head to the link in my bio to reserve your family session. 📸

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Open post by taraflanneryphotography with ID 17875084842636849
If you’re planning family photos around Houston or The Woodlands, I've got 8 beautiful locations to consider 👇🏻 📍 W.G. Jones State Forest — Woodsy, natural, and perfect for that classic outdoor family portrait look. 📍 Alden Bridge Park — Relaxed, timeless, and a great option for families who want plenty of greenery. 📍 Rob Fleming Park at Creekside — Scenic, family-friendly, and especially beautiful for those warm, natural portraits. 📍 The Woodlands Waterway — A great mix of greenery, architecture, and a slightly more urban feel. 📍 Hughes Landing — Modern and polished with plenty of variety for your gallery. 📍 Mercer Botanic Gardens — Lush, colorful, and perfect if you love a garden-inspired backdrop. 📍 Downtown Conroe — Lots of character and architecture for something a little different from the traditional park setting. 📍 Downtown Tomball — Charming, casual, and full of personality. 🔖 SAVE this list for when it’s time to plan your family photos! Still need to get your fall family photos on the calendar? I have just a few weekend dates remaining this season: October 10 & 17 November 8 & 15 If one of those dates works for your family, don’t wait too long to grab it! Head to the link in my bio to reserve your family session. 📸

A little bit of flash can go a LONG way outdoors. 📸

When I’m photographing families or seniors outside, I’m not trying to overpower the natural light or make the photo look like it was taken with flash.

I just want a little extra light to soften those shadows, even out skin tones, and give me a more polished final image.

The key? Keep it subtle.

Your flash should work with the natural light—not fight against it. When you get that balance right, you still get the beautiful look of an outdoor session, just with a little more control over your subject’s lighting.

If you’re a newer photographer, start experimenting with adding a small amount of off-camera flash to your outdoor sessions. You might be surprised by how much of a difference it makes!

📸 And if you’re building your photography skills, I have free resources on lighting, gear, posing, and more available through the link in my bio.

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Open post by taraflanneryphotography with ID 18130059538764645
A little bit of flash can go a LONG way outdoors. 📸 When I’m photographing families or seniors outside, I’m not trying to overpower the natural light or make the photo look like it was taken with flash. I just want a little extra light to soften those shadows, even out skin tones, and give me a more polished final image. The key? Keep it subtle. Your flash should work with the natural light—not fight against it. When you get that balance right, you still get the beautiful look of an outdoor session, just with a little more control over your subject’s lighting. If you’re a newer photographer, start experimenting with adding a small amount of off-camera flash to your outdoor sessions. You might be surprised by how much of a difference it makes! 📸 And if you’re building your photography skills, I have free resources on lighting, gear, posing, and more available through the link in my bio.

The goal is to coordinate—not match. 👏🏻

Planning outfits for the whole family can easily become the most stressful part of family photos, so here’s my favorite way to simplify it:

Start with one person’s outfit (Mom, I’m looking at you 😉) and build everyone else around it.

Choose a color palette that works well with your location. For an outdoor session, earthy greens, browns, blues, creams, and other natural tones photograph beautifully.

Then add some variety! Mix different shades of denim, layer jackets or sweaters, and incorporate different fabrics and textures. Everyone should look like they belong together without looking like you bought the same outfit in five different sizes. 😂

And most importantly, choose clothes that actually feel like your family. You’ll be much more comfortable in front of the camera—and it’ll show in your photos.

And don`t forget, my weekend family session dates are filling up fast! 👇🏻

October 10th & 17th
November 8th & 15th

📸 Need a little more help planning your session? My free Family Session Welcome Guide covers wardrobe, locations, preparing for your session, and more. Grab it through the link in my bio!

8 1
Open post by taraflanneryphotography with ID 17954187546289592
The goal is to coordinate—not match. 👏🏻 Planning outfits for the whole family can easily become the most stressful part of family photos, so here’s my favorite way to simplify it: Start with one person’s outfit (Mom, I’m looking at you 😉) and build everyone else around it. Choose a color palette that works well with your location. For an outdoor session, earthy greens, browns, blues, creams, and other natural tones photograph beautifully. Then add some variety! Mix different shades of denim, layer jackets or sweaters, and incorporate different fabrics and textures. Everyone should look like they belong together without looking like you bought the same outfit in five different sizes. 😂 And most importantly, choose clothes that actually feel like your family. You’ll be much more comfortable in front of the camera—and it’ll show in your photos. And don't forget, my weekend family session dates are filling up fast! 👇🏻 October 10th & 17th November 8th & 15th 📸 Need a little more help planning your session? My free Family Session Welcome Guide covers wardrobe, locations, preparing for your session, and more. Grab it through the link in my bio!

Photographers: the secret to family sessions with little kids? Stop expecting them to follow the plan. 😂📸

Young kids are going to move. They’re going to get distracted. They may decide halfway through that they’re completely DONE with your ideas—and that’s okay.

Instead of fighting it, work with it.

Keep them moving and engaged. Give them something to do instead of constantly asking them to smile. And don’t forget to coach Mom and Dad, too! Encourage them to interact with their kids, keep looking at you when you need the classic family shot, and trust you to get the moment.

Because some of the best images happen in between the poses—the laughs, cuddles, movement, and little expressions you couldn’t have planned if you tried.

You don’t need perfectly behaved kids to create beautiful family portraits. You need patience, flexibility, and a few tricks ready when your original plan goes out the window. 😉

📸 If you’re growing your photography business, I have free resources covering everything from gear and lighting to posing and more. Check them out through the link in my bio!

5 0
Open post by taraflanneryphotography with ID 17908907229552968
Photographers: the secret to family sessions with little kids? Stop expecting them to follow the plan. 😂📸 Young kids are going to move. They’re going to get distracted. They may decide halfway through that they’re completely DONE with your ideas—and that’s okay. Instead of fighting it, work with it. Keep them moving and engaged. Give them something to do instead of constantly asking them to smile. And don’t forget to coach Mom and Dad, too! Encourage them to interact with their kids, keep looking at you when you need the classic family shot, and trust you to get the moment. Because some of the best images happen in between the poses—the laughs, cuddles, movement, and little expressions you couldn’t have planned if you tried. You don’t need perfectly behaved kids to create beautiful family portraits. You need patience, flexibility, and a few tricks ready when your original plan goes out the window. 😉 📸 If you’re growing your photography business, I have free resources covering everything from gear and lighting to posing and more. Check them out through the link in my bio!

Standing out professionally matters more than ever—especially when you’re competing for someone’s attention before you ever get the chance to meet them.

Your LinkedIn profile, company bio, website, or online portfolio may be someone’s very first introduction to you. And while your experience and qualifications are what really matter, the way you present yourself can help shape that first impression.

That’s where a great professional headshot comes in. 📸

A current, polished photo helps you look confident, approachable, and intentional about how you show up professionally. And in a tough job market, those little details matter.

If your current headshot is several years old, doesn’t really look like you anymore, or is still a cropped photo from your camera roll…it might be time. 😉

Let’s create a headshot that actually represents the professional you are today.

📸 Book your headshot session through the link in my bio.

11 0
Open post by taraflanneryphotography with ID 18499470895099554
Standing out professionally matters more than ever—especially when you’re competing for someone’s attention before you ever get the chance to meet them. Your LinkedIn profile, company bio, website, or online portfolio may be someone’s very first introduction to you. And while your experience and qualifications are what really matter, the way you present yourself can help shape that first impression. That’s where a great professional headshot comes in. 📸 A current, polished photo helps you look confident, approachable, and intentional about how you show up professionally. And in a tough job market, those little details matter. If your current headshot is several years old, doesn’t really look like you anymore, or is still a cropped photo from your camera roll…it might be time. 😉 Let’s create a headshot that actually represents the professional you are today. 📸 Book your headshot session through the link in my bio.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.