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5 Tips to Optimize Your Website to Represent Your Brand

Tara Flannery is a headshot photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

5 Tips to optimize your website to represent your brand

Your website is the first place that your potential customers, clients, and patients see you (the company).  You are the company.  And you are the brand for your company.  No matter what business you are in.  A website that represents your brand is crucial to the success of your message.  Here are a few things to consider when designing and maintaining your website.

  1. Define your brand.  A brand is so much more than just your logo.  Branding involves your style, the colors you use, and feel of your space.  It’s how you communicate with your clients.  Even how you dress to meet clients is important to your brand.
  2. Create a professional website.  If you use a template, make sure that it’s formatted correctly.  Hire someone to create your website if you’re not comfortable doing it on your own.  It’s that important!
  3. Use your brand consistently across your website and marketing materials.  Color, style, tone, and feel should move seamlessly across all communications.
  4. Hire a professional photographer for your headshot and office photos.  We are a visual society and being able to see high-quality images of you (the brand) and the office and staff will raise the client’s confidence in dealing with you in the future.  Create an “About me” or “Meet the team” tab on your website to display these images.
  5. View your website as an end user.  Better yet, get a friend to view your website and provide feedback on it.  Can it be easily navigated?  Can you contact the company quickly?  Do you get a feel for the person(s) behind the logo?

The Woodlands Yoga Studio

The Woodlands Yoga Studio has been serving the The Woodlands and the surrounding areas with Hatha Yoga classes since 2004. They offer a wide variety of yoga classes to the community taught by some of the highest trained instructors available.  The Studio is dedicated to supporting people of all ages and from all walks of life in their quest for a better lifestyle.  They do this with love, compassion and a sense of humor and with respect for what each individual can accomplish through their yoga practice.

I was on assignment for LIVING Magazine when I met Sue, the owner of The Woodlands Yoga Studio.  She arrived at the studio early to prepare for our photo session.  We got a couple of quick headshots of her and a few of the instructors.  Then class began and I watched as they warmed up and began the practice.  Yoga is not easy.  It requires core strength and balance.  I was certainly impressed with the action shots that we captured during class!

Optimize your website to represent your brandThe Woodlands Yoga StudioThe Woodlands Yoga Studio

Tara Flannery is a studio photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

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@taraflanneryphotography

These 5 photos will completely transform your real estate brand 👇🏼

Whether you’re a solo agent building a personal brand or a growing team trying to stand out in a crowded market—your photos matter.

Because real estate is personal. People want to see who they’re working with and feel like they can trust you.

Here are 5 must-have brand photos I recommend for every real estate professional:

📸 Professional Team or Solo Portraits
Polished but approachable. Whether it’s a team shot or a solo headshot, these are the foundation of your brand.

📸 Cohesive Headshots
A unified look builds brand recognition and creates a stronger first impression—especially across platforms.

📸 Lifestyle Images
Show yourself (or your team) in action: walking a property, chatting with clients, reviewing listings. These help clients picture the experience of working with you.

📸 Detail Shots
From signage to coffee cups and closing folders, detail shots add depth and personality to your brand story.

📸 On-Location Photos
Highlight your market and your vibe—whether it’s downtown, the suburbs, or somewhere in between.

✨ Ready to level up your real estate brand? Contact me and let’s create images that actually work for your business.

📍Serving Houston, The Woodlands, and surrounding areas

#realestatebranding #realestatephotos #photosforrealtors #brandingforrealtors

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These 5 photos will completely transform your real estate brand 👇🏼 Whether you’re a solo agent building a personal brand or a growing team trying to stand out in a crowded market—your photos matter. Because real estate is personal. People want to see who they’re working with and feel like they can trust you. Here are 5 must-have brand photos I recommend for every real estate professional: 📸 Professional Team or Solo Portraits Polished but approachable. Whether it’s a team shot or a solo headshot, these are the foundation of your brand. 📸 Cohesive Headshots A unified look builds brand recognition and creates a stronger first impression—especially across platforms. 📸 Lifestyle Images Show yourself (or your team) in action: walking a property, chatting with clients, reviewing listings. These help clients picture the experience of working with you. 📸 Detail Shots From signage to coffee cups and closing folders, detail shots add depth and personality to your brand story. 📸 On-Location Photos Highlight your market and your vibe—whether it’s downtown, the suburbs, or somewhere in between. ✨ Ready to level up your real estate brand? Contact me and let’s create images that actually work for your business. 📍Serving Houston, The Woodlands, and surrounding areas #realestatebranding #realestatephotos #photosforrealtors #brandingforrealtors

Let’s be real—getting your photo taken can feel super awkward.
You’re standing in front of a camera, trying to look natural… and it doesn’t always come naturally. That’s where I come in.

My goal isn’t just to take a great headshot—it’s to make sure you feel great while we’re doing it.

🗣 I keep things casual and conversational so you’re not stuck in your head.
🙌🏼 I give real-time encouragement to help you feel supported and at ease.
📲 And I stream your images to an iPad so you can see exactly how things are going—and speak up if something feels off.

Because the best photos don’t happen when you’re perfectly posed.
They happen when you’re relaxed, confident, and feel like yourself.

Ready to finally love your headshot?
Contact me to schedule a session designed to make you feel good and look good. 🤍

#professionalheadshots #howtobeconfidentoncamera #confident #headshottips

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Let’s be real—getting your photo taken can feel super awkward. You’re standing in front of a camera, trying to look natural… and it doesn’t always come naturally. That’s where I come in. My goal isn’t just to take a great headshot—it’s to make sure you feel great while we’re doing it. 🗣 I keep things casual and conversational so you’re not stuck in your head. 🙌🏼 I give real-time encouragement to help you feel supported and at ease. 📲 And I stream your images to an iPad so you can see exactly how things are going—and speak up if something feels off. Because the best photos don’t happen when you’re perfectly posed. They happen when you’re relaxed, confident, and feel like yourself. Ready to finally love your headshot? Contact me to schedule a session designed to make you feel good and look good. 🤍 #professionalheadshots #howtobeconfidentoncamera #confident #headshottips

What is your headshot or branding saying about you?

Because whether you realize it or not… your image is already telling a story.
The question is — is it the right one?

Your photo is often your first impression: on LinkedIn, your website, your business card, even your email signature. And people will make assumptions based on what they see.

✔️ Does your headshot show confidence and approachability?
✔️ Does it reflect your personality, values, and professionalism?
✔️ Or is it outdated, unclear, or totally misaligned with where you`re headed?

Your image should tell your story before you even speak.
Make sure it’s the one you want people to hear.

Let’s capture photos that reflect the real you — with intention, authenticity, and style.

📸 Contact me to schedule your branding or headshot session!

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What is your headshot or branding saying about you? Because whether you realize it or not… your image is already telling a story. The question is — is it the right one? Your photo is often your first impression: on LinkedIn, your website, your business card, even your email signature. And people will make assumptions based on what they see. ✔️ Does your headshot show confidence and approachability? ✔️ Does it reflect your personality, values, and professionalism? ✔️ Or is it outdated, unclear, or totally misaligned with where you're headed? Your image should tell your story before you even speak. Make sure it’s the one you want people to hear. Let’s capture photos that reflect the real you — with intention, authenticity, and style. 📸 Contact me to schedule your branding or headshot session!

How to feel confident in photos 👇🏻

Let’s be honest — not everyone loves being in front of the camera. But confidence in your photos isn’t about being a model… it’s about feeling like yourself.

Here are a few ways to boost your confidence before your next session:

✨ Wear something that makes you feel good.
Choose outfits that fit well, reflect your style, and make you feel like the best version of you.

✨ Practice posture + breathing.
Good posture instantly improves how you carry yourself — and deep breaths help you relax and release tension.

✨ Shift your mindset.
Instead of focusing on how you look, focus on what the photo represents — your personality, your story, your growth.

✨ Work with a photographer who gets it.
That’s where I come in. I’ll guide you through every step of the process — from what to wear to how to pose — so you feel confident, comfortable, and genuinely you in every shot.

📸 Let’s create photos you actually love. Contact me to chat or book your session.

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Open
How to feel confident in photos 👇🏻 Let’s be honest — not everyone loves being in front of the camera. But confidence in your photos isn’t about being a model… it’s about feeling like yourself. Here are a few ways to boost your confidence before your next session: ✨ Wear something that makes you feel good. Choose outfits that fit well, reflect your style, and make you feel like the best version of you. ✨ Practice posture + breathing. Good posture instantly improves how you carry yourself — and deep breaths help you relax and release tension. ✨ Shift your mindset. Instead of focusing on how you look, focus on what the photo represents — your personality, your story, your growth. ✨ Work with a photographer who gets it. That’s where I come in. I’ll guide you through every step of the process — from what to wear to how to pose — so you feel confident, comfortable, and genuinely you in every shot. 📸 Let’s create photos you actually love. Contact me to chat or book your session.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.