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5 Tips to Optimize Your Website to Represent Your Brand

Tara Flannery is a headshot photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

5 Tips to optimize your website to represent your brand

Your website is the first place that your potential customers, clients, and patients see you (the company).  You are the company.  And you are the brand for your company.  No matter what business you are in.  A website that represents your brand is crucial to the success of your message.  Here are a few things to consider when designing and maintaining your website.

  1. Define your brand.  A brand is so much more than just your logo.  Branding involves your style, the colors you use, and feel of your space.  It’s how you communicate with your clients.  Even how you dress to meet clients is important to your brand.
  2. Create a professional website.  If you use a template, make sure that it’s formatted correctly.  Hire someone to create your website if you’re not comfortable doing it on your own.  It’s that important!
  3. Use your brand consistently across your website and marketing materials.  Color, style, tone, and feel should move seamlessly across all communications.
  4. Hire a professional photographer for your headshot and office photos.  We are a visual society and being able to see high-quality images of you (the brand) and the office and staff will raise the client’s confidence in dealing with you in the future.  Create an “About me” or “Meet the team” tab on your website to display these images.
  5. View your website as an end user.  Better yet, get a friend to view your website and provide feedback on it.  Can it be easily navigated?  Can you contact the company quickly?  Do you get a feel for the person(s) behind the logo?

The Woodlands Yoga Studio

The Woodlands Yoga Studio has been serving the The Woodlands and the surrounding areas with Hatha Yoga classes since 2004. They offer a wide variety of yoga classes to the community taught by some of the highest trained instructors available.  The Studio is dedicated to supporting people of all ages and from all walks of life in their quest for a better lifestyle.  They do this with love, compassion and a sense of humor and with respect for what each individual can accomplish through their yoga practice.

I was on assignment for LIVING Magazine when I met Sue, the owner of The Woodlands Yoga Studio.  She arrived at the studio early to prepare for our photo session.  We got a couple of quick headshots of her and a few of the instructors.  Then class began and I watched as they warmed up and began the practice.  Yoga is not easy.  It requires core strength and balance.  I was certainly impressed with the action shots that we captured during class!

Optimize your website to represent your brandThe Woodlands Yoga StudioThe Woodlands Yoga Studio

Tara Flannery is a studio photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

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@taraflanneryphotography

Know a friend or loved one pouring everything into their small business?

A professional branding session is the kind of gift that truly gives back.

It’s more than new photos — it’s confidence, credibility, and content that helps her attract the clients she’s been dreaming of.

With both Basic and Premium Branding Packages available, there’s an option for every business and every budget.

🎁 This season, give the gift that keeps on giving — invest in her business and her success.

Want to plan a session? Click the link in my bio to schedule a FREE consultation.

📚 While you`re there, you can grab my FREE branding guide for more information.

#brandingforbusinesses #perfectgiftideas #brandingphotographer #brandingthewoodlandstx

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Open post by taraflanneryphotography with ID 17864764440514536
Know a friend or loved one pouring everything into their small business? A professional branding session is the kind of gift that truly gives back. It’s more than new photos — it’s confidence, credibility, and content that helps her attract the clients she’s been dreaming of. With both Basic and Premium Branding Packages available, there’s an option for every business and every budget. 🎁 This season, give the gift that keeps on giving — invest in her business and her success. Want to plan a session? Click the link in my bio to schedule a FREE consultation. 📚 While you're there, you can grab my FREE branding guide for more information. #brandingforbusinesses #perfectgiftideas #brandingphotographer #brandingthewoodlandstx

Let’s be honest 👇🏻

If you’re scaling your business in 2026, but your photos are still from 2021… something doesn’t align.

Outdated visuals do more than make your website look old — they quietly tell potential clients that your business hasn’t evolved.

📉 They can lower trust.
📉 Confuse your audience about who you are today.
📉 And make your brand feel disconnected from the level you’re actually operating at.

You’ve worked hard to grow your business — your visuals should reflect that.

Authentic, elevated, and aligned imagery shows that you’re confident in your direction and ready for new opportunities.

✨ Let’s create photos that position you where you’re headed, not where you’ve been.

📩 Click the link in my bio to start planning your next-level branding session.

And while you`re there, grab my FREE branding guide to help you feel completely prepared for your session!

#brandingphotographer #2026branding #brandingphotos #brandingthewoodlandstx

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Open post by taraflanneryphotography with ID 18066903707109419
Let’s be honest 👇🏻 If you’re scaling your business in 2026, but your photos are still from 2021… something doesn’t align. Outdated visuals do more than make your website look old — they quietly tell potential clients that your business hasn’t evolved. 📉 They can lower trust. 📉 Confuse your audience about who you are today. 📉 And make your brand feel disconnected from the level you’re actually operating at. You’ve worked hard to grow your business — your visuals should reflect that. Authentic, elevated, and aligned imagery shows that you’re confident in your direction and ready for new opportunities. ✨ Let’s create photos that position you where you’re headed, not where you’ve been. 📩 Click the link in my bio to start planning your next-level branding session. And while you're there, grab my FREE branding guide to help you feel completely prepared for your session! #brandingphotographer #2026branding #brandingphotos #brandingthewoodlandstx

Let’s talk about it 👇🏻

If you’re ending 2025 with the same headshot you had in 2022, there’s a good chance it’s no longer telling the full story of who you are today.

You’ve grown. Your career has evolved. Your confidence, presence, and expertise have too.

And your headshot should reflect the current version of you — not the one from three years ago.

Here’s why an updated headshot matters:

✨ It builds trust
✨ It supports your career growth
✨ It aligns with major milestones

It’s time for a new headshot if you’ve ⬇️

✔️ Been promoted
✔️ Changed roles or industries
✔️ Stepped into leadership
✔️ Started a new business
✔️ Made a noticeable change in your appearance
✔️ Updated your personal brand
✔️ Outgrown the “old you”

✨ Bonus tip:

A good rule of thumb — if your headshot is more than 2 years old or doesn’t look like the person someone would see walking into a meeting today… it’s time.

You deserve a photo that represents who you are now — confident, polished, and stepping into your next chapter.

📩 Click the link in my bio to schedule your FREE consultation with me!

#headshotphotographer #professionalbrandingphotographer #thewoodlandstexasphotographer #headshottips

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Open post by taraflanneryphotography with ID 18082179943873295
Let’s talk about it 👇🏻 If you’re ending 2025 with the same headshot you had in 2022, there’s a good chance it’s no longer telling the full story of who you are today. You’ve grown. Your career has evolved. Your confidence, presence, and expertise have too. And your headshot should reflect the current version of you — not the one from three years ago. Here’s why an updated headshot matters: ✨ It builds trust ✨ It supports your career growth ✨ It aligns with major milestones It’s time for a new headshot if you’ve ⬇️ ✔️ Been promoted ✔️ Changed roles or industries ✔️ Stepped into leadership ✔️ Started a new business ✔️ Made a noticeable change in your appearance ✔️ Updated your personal brand ✔️ Outgrown the “old you” ✨ Bonus tip: A good rule of thumb — if your headshot is more than 2 years old or doesn’t look like the person someone would see walking into a meeting today… it’s time. You deserve a photo that represents who you are now — confident, polished, and stepping into your next chapter. 📩 Click the link in my bio to schedule your FREE consultation with me! #headshotphotographer #professionalbrandingphotographer #thewoodlandstexasphotographer #headshottips

Here`s how I can help you elevate your business next year 👇🏻

My branding sessions go far beyond “just photos.” We’ll start with a personalized consultation to talk through your brand colors, style, and message — then plan a session that feels intentional, aligned, and true to you.

Each branding experience includes professional hair and makeup services and multiple looks, so you can capture different sides of your brand — from approachable and friendly to bold and confident.

You can choose from two session options designed to fit your goals:

✨ Basic Branding Session: 3 looks, 9 final images, and 1.5 hours of photography.

✨ Premium Branding Session: 4 looks, 12 final images, 2 hours of photography, plus a branding video to bring your story to life.

By the end, you’ll walk away with a full collection of cohesive, high-quality visuals that represent your next chapter — confident, polished, and unmistakably you.

If 2026 is your year to scale, let’s make sure your photos reflect it.

📩 Message me to start planning your branding session — I’ll take care of the details.

📝 Grab my FREE branding guide with the link in my bio!

#brandingtips #businessbranding #brandingphotographer #brandingsession

6 0
Open post by taraflanneryphotography with ID 18094947184885581
Here's how I can help you elevate your business next year 👇🏻 My branding sessions go far beyond “just photos.” We’ll start with a personalized consultation to talk through your brand colors, style, and message — then plan a session that feels intentional, aligned, and true to you. Each branding experience includes professional hair and makeup services and multiple looks, so you can capture different sides of your brand — from approachable and friendly to bold and confident. You can choose from two session options designed to fit your goals: ✨ Basic Branding Session: 3 looks, 9 final images, and 1.5 hours of photography. ✨ Premium Branding Session: 4 looks, 12 final images, 2 hours of photography, plus a branding video to bring your story to life. By the end, you’ll walk away with a full collection of cohesive, high-quality visuals that represent your next chapter — confident, polished, and unmistakably you. If 2026 is your year to scale, let’s make sure your photos reflect it. 📩 Message me to start planning your branding session — I’ll take care of the details. 📝 Grab my FREE branding guide with the link in my bio! #brandingtips #businessbranding #brandingphotographer #brandingsession

Let’s talk about it 👇🏻

So many people wait to book their headshot because they feel like they need to “fix” something first.

Lose a little weight. Clear their skin. Feel more confident. Look more put-together.

But here’s the truth:

The version of you that exists right now is already worthy of being seen.

The best headshots don’t come from perfection — they come from authenticity.

Real expression. Real connection. Real confidence… even if you don’t quite feel it walking in.

During every session, I guide you through posing, lighting, and expression so you feel relaxed, supported, and comfortable — because that’s when the magic happens. You don’t have to know what to do. You don’t have to feel “ready.” You just have to show up.

✨ If you want a headshot that feels like you, I’d love to help.

Click the link in my bio to schedule your consultation OR to grab my FREE headshot session guide for more information!

#headshottips #corporateheadshots #headshotphotographerhoustontx #professionalheadshots

14 0
Open post by taraflanneryphotography with ID 18090456517928756
Let’s talk about it 👇🏻 So many people wait to book their headshot because they feel like they need to “fix” something first. Lose a little weight. Clear their skin. Feel more confident. Look more put-together. But here’s the truth: The version of you that exists right now is already worthy of being seen. The best headshots don’t come from perfection — they come from authenticity. Real expression. Real connection. Real confidence… even if you don’t quite feel it walking in. During every session, I guide you through posing, lighting, and expression so you feel relaxed, supported, and comfortable — because that’s when the magic happens. You don’t have to know what to do. You don’t have to feel “ready.” You just have to show up. ✨ If you want a headshot that feels like you, I’d love to help. Click the link in my bio to schedule your consultation OR to grab my FREE headshot session guide for more information! #headshottips #corporateheadshots #headshotphotographerhoustontx #professionalheadshots

If you’re hosting a holiday party this year… there’s something you don’t want to overlook 👇🏻

Your team is already together, dressed up, and in great spirits — which makes it the perfect moment to update everyone’s headshots. No juggling schedules, no tracking people down, no pulling anyone out of meetings. Just quick, polished photos your team can pop in for, and then head right back to the party.

It’s an easy way to add value to your celebration and give your employees something they’ll actually use heading into the new year. And with my streamlined event setup (and zero admin work for you), the process is effortless from start to finish.

✨ If you’re planning a holiday party, let’s talk about adding on-site headshots.
Click the link in my bio to schedule your consultation.

#corporateevents #corporateeventphotographer #headshotphotographer #corporateheadshots

10 4
Open post by taraflanneryphotography with ID 17891918994362795
If you’re hosting a holiday party this year… there’s something you don’t want to overlook 👇🏻 Your team is already together, dressed up, and in great spirits — which makes it the perfect moment to update everyone’s headshots. No juggling schedules, no tracking people down, no pulling anyone out of meetings. Just quick, polished photos your team can pop in for, and then head right back to the party. It’s an easy way to add value to your celebration and give your employees something they’ll actually use heading into the new year. And with my streamlined event setup (and zero admin work for you), the process is effortless from start to finish. ✨ If you’re planning a holiday party, let’s talk about adding on-site headshots. Click the link in my bio to schedule your consultation. #corporateevents #corporateeventphotographer #headshotphotographer #corporateheadshots

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.