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5 Tips to Optimize Your Website to Represent Your Brand

Tara Flannery is a headshot photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

5 Tips to optimize your website to represent your brand

Your website is the first place that your potential customers, clients, and patients see you (the company).  You are the company.  And you are the brand for your company.  No matter what business you are in.  A website that represents your brand is crucial to the success of your message.  Here are a few things to consider when designing and maintaining your website.

  1. Define your brand.  A brand is so much more than just your logo.  Branding involves your style, the colors you use, and feel of your space.  It’s how you communicate with your clients.  Even how you dress to meet clients is important to your brand.
  2. Create a professional website.  If you use a template, make sure that it’s formatted correctly.  Hire someone to create your website if you’re not comfortable doing it on your own.  It’s that important!
  3. Use your brand consistently across your website and marketing materials.  Color, style, tone, and feel should move seamlessly across all communications.
  4. Hire a professional photographer for your headshot and office photos.  We are a visual society and being able to see high-quality images of you (the brand) and the office and staff will raise the client’s confidence in dealing with you in the future.  Create an “About me” or “Meet the team” tab on your website to display these images.
  5. View your website as an end user.  Better yet, get a friend to view your website and provide feedback on it.  Can it be easily navigated?  Can you contact the company quickly?  Do you get a feel for the person(s) behind the logo?

The Woodlands Yoga Studio

The Woodlands Yoga Studio has been serving the The Woodlands and the surrounding areas with Hatha Yoga classes since 2004. They offer a wide variety of yoga classes to the community taught by some of the highest trained instructors available.  The Studio is dedicated to supporting people of all ages and from all walks of life in their quest for a better lifestyle.  They do this with love, compassion and a sense of humor and with respect for what each individual can accomplish through their yoga practice.

I was on assignment for LIVING Magazine when I met Sue, the owner of The Woodlands Yoga Studio.  She arrived at the studio early to prepare for our photo session.  We got a couple of quick headshots of her and a few of the instructors.  Then class began and I watched as they warmed up and began the practice.  Yoga is not easy.  It requires core strength and balance.  I was certainly impressed with the action shots that we captured during class!

Optimize your website to represent your brandThe Woodlands Yoga StudioThe Woodlands Yoga Studio

Tara Flannery is a studio photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

- INSTAGRAM -

@taraflanneryphotography

You know what`s quietly costing you clients? 👇🏼

Inconsistent branding.

When your team`s headshots are all over the place—different backgrounds, different lighting, some from 2019—it`s doing more damage than you think:

❌ Confuses your audience
❌ Makes your business feel less established
❌ Creates hesitation before booking
❌ Forces you to "reintroduce" yourself every time you post

But here`s what happens when your visual branding is cohesive and professional:

✔️ Builds recognition over time
✔️ Makes showing up online easier
✔️ Reinforces professionalism
✔️ Creates momentum and trust

This is why I bring headshot stations directly to your corporate events—your entire team gets updated, consistent imagery without anyone having to schedule 47 individual appointments.

One session. Cohesive branding. Done.

Ready to get your team`s professional presence on point?

Let`s talk → Click the link in my bio to get started.

#CorporatePhotography #ProfessionalHeadshots #BrandingPhotography #TheWoodlandsTX

4 0
Open post by taraflanneryphotography with ID 17957403090041981
You know what's quietly costing you clients? 👇🏼 Inconsistent branding. When your team's headshots are all over the place—different backgrounds, different lighting, some from 2019—it's doing more damage than you think: ❌ Confuses your audience ❌ Makes your business feel less established ❌ Creates hesitation before booking ❌ Forces you to "reintroduce" yourself every time you post But here's what happens when your visual branding is cohesive and professional: ✔️ Builds recognition over time ✔️ Makes showing up online easier ✔️ Reinforces professionalism ✔️ Creates momentum and trust This is why I bring headshot stations directly to your corporate events—your entire team gets updated, consistent imagery without anyone having to schedule 47 individual appointments. One session. Cohesive branding. Done. Ready to get your team's professional presence on point? Let's talk → Click the link in my bio to get started. #CorporatePhotography #ProfessionalHeadshots #BrandingPhotography #TheWoodlandsTX

You don`t need to BE confident to show up for a headshot session. The session creates the confidence.

Most professionals avoid updating their headshots because they think they need to feel confident first. But that`s backwards.

My clients are always surprised by how great their photos look—and that instant confidence boost changes how they show up in their business.

Here`s what happens when you work with me: 👇🏼

→ I guide your posing so you look natural and professional
→ I direct your expression so your personality shines through
→ I handle the lighting so you look polished and approachable
→ You walk away with imagery that makes you feel like the expert you already are

You don`t need to know how to pose or what to do with your hands. That`s my job. Your job is just to show up.

Ready to stop waiting until you "feel confident enough"? Let`s create the confidence together.

DM me to schedule your FREE consultation!

#professionalphotography #headshotphotographer #corporateheadshots #businessphotography #thewoodlandstx #houstontx #brandingphotography #linkedinheadshots #confidenceboost #corporatephotographer #headshots

3 0
Open post by taraflanneryphotography with ID 17867135559518169
You don't need to BE confident to show up for a headshot session. The session creates the confidence. Most professionals avoid updating their headshots because they think they need to feel confident first. But that's backwards. My clients are always surprised by how great their photos look—and that instant confidence boost changes how they show up in their business. Here's what happens when you work with me: 👇🏼 → I guide your posing so you look natural and professional → I direct your expression so your personality shines through → I handle the lighting so you look polished and approachable → You walk away with imagery that makes you feel like the expert you already are You don't need to know how to pose or what to do with your hands. That's my job. Your job is just to show up. Ready to stop waiting until you "feel confident enough"? Let's create the confidence together. DM me to schedule your FREE consultation! #professionalphotography #headshotphotographer #corporateheadshots #businessphotography #thewoodlandstx #houstontx #brandingphotography #linkedinheadshots #confidenceboost #corporatephotographer #headshots

Here`s the truth 👇🏻

Most professionals avoid headshots because they`re scared it`ll feel awkward, forced, or fake.

But here`s what happens when you skip it ⬇️

❌ Outdated LinkedIn profiles
❌ Inconsistent team branding
❌ Missed opportunities to build instant credibility.

Your headshot isn`t just a photo. It`s your first impression working 24/7 across every platform where your business shows up.

Ready to get this handled without the stress? Let`s create headshots that actually represent the confident professional you are.

Click the link below to book your consultation 👇🏻

https://linktr.ee/taraflanneryphotography

#professionalheadshots #corporatephotography #businesscredibility #linkedinprofile #personalbranding #houstontexas #thewoodlandstx #headshotphotographer #corporateevents #teambranding

3 0
Open post by taraflanneryphotography with ID 18099023476817728
Here's the truth 👇🏻 Most professionals avoid headshots because they're scared it'll feel awkward, forced, or fake. But here's what happens when you skip it ⬇️ ❌ Outdated LinkedIn profiles ❌ Inconsistent team branding ❌ Missed opportunities to build instant credibility. Your headshot isn't just a photo. It's your first impression working 24/7 across every platform where your business shows up. Ready to get this handled without the stress? Let's create headshots that actually represent the confident professional you are. Click the link below to book your consultation 👇🏻 https://linktr.ee/taraflanneryphotography #professionalheadshots #corporatephotography #businesscredibility #linkedinprofile #personalbranding #houstontexas #thewoodlandstx #headshotphotographer #corporateevents #teambranding

Can you spot the difference? 👀

Same company. Same brand consistency. Three different years.

This is the power of a group composite - and it`s a game-changer for growing teams.

Here`s how it works 👇🏻

Instead of wrestling with everyone`s schedule to get your entire team in one place at one time (we all know that`s impossible), I photograph each person individually. Then I composite them together into a polished group photo that looks like everyone showed up on the same day.

Why this solves your biggest scheduling nightmare:

✅ New hire starts next month? Add them seamlessly to your existing team photo
✅ Team member leaves? Update the composite without re-scheduling everyone
✅ Remote employees? They can get photographed separately and added in
✅ Someone`s unavailable on photo day? No problem - we`ll catch them later
✅ Your team photo always looks current and complete

Most businesses struggle with outdated team photos because coordinating 15+ calendars feels impossible. Group composites eliminate that friction entirely.

Ready to create a team photo solution that actually scales with your business?

DM me TODAY and book a consultation!

#CorporateHeadshots #ProfessionalHeadshots #TeamHeadshots #groupcomposites #compositephotography #thewoodlandstxphotographer

6 0
Open post by taraflanneryphotography with ID 17850018090609837
Can you spot the difference? 👀 Same company. Same brand consistency. Three different years. This is the power of a group composite - and it's a game-changer for growing teams. Here's how it works 👇🏻 Instead of wrestling with everyone's schedule to get your entire team in one place at one time (we all know that's impossible), I photograph each person individually. Then I composite them together into a polished group photo that looks like everyone showed up on the same day. Why this solves your biggest scheduling nightmare: ✅ New hire starts next month? Add them seamlessly to your existing team photo ✅ Team member leaves? Update the composite without re-scheduling everyone ✅ Remote employees? They can get photographed separately and added in ✅ Someone's unavailable on photo day? No problem - we'll catch them later ✅ Your team photo always looks current and complete Most businesses struggle with outdated team photos because coordinating 15+ calendars feels impossible. Group composites eliminate that friction entirely. Ready to create a team photo solution that actually scales with your business? DM me TODAY and book a consultation! #CorporateHeadshots #ProfessionalHeadshots #TeamHeadshots #groupcomposites #compositephotography #thewoodlandstxphotographer

Here`s the truth: feeling awkward on camera isn`t about you—it`s about not knowing what to do with yourself.

Most professionals freeze up because they`re thinking about how they look instead of what they`re communicating. That self-consciousness? It shows up in every frame.

Here`s what actually works:
✅ Give yourself something to do with your hands (gesture naturally, hold something meaningful)
✅ Think about your MESSAGE, not your appearance
✅ Remember: confidence comes from preparation, not perfection

When you show up prepared and focused on serving your audience, that natural confidence comes through. And that`s what builds credibility and connection.

Need professional imagery that actually represents the confident leader you are?

Let`s talk about creating headshots and brand content that work as hard as you do.

#CameraConfidence #ProfessionalHeadshots #PersonalBranding #HoustonPhotographer #ExecutivePresence #BrandPhotography #CorporateHeadshots

6 0
Open post by taraflanneryphotography with ID 18080553748910209
Here's the truth: feeling awkward on camera isn't about you—it's about not knowing what to do with yourself. Most professionals freeze up because they're thinking about how they look instead of what they're communicating. That self-consciousness? It shows up in every frame. Here's what actually works: ✅ Give yourself something to do with your hands (gesture naturally, hold something meaningful) ✅ Think about your MESSAGE, not your appearance ✅ Remember: confidence comes from preparation, not perfection When you show up prepared and focused on serving your audience, that natural confidence comes through. And that's what builds credibility and connection. Need professional imagery that actually represents the confident leader you are? Let's talk about creating headshots and brand content that work as hard as you do. #CameraConfidence #ProfessionalHeadshots #PersonalBranding #HoustonPhotographer #ExecutivePresence #BrandPhotography #CorporateHeadshots

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.