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5 Tips to Optimize Your Website to Represent Your Brand

Tara Flannery is a headshot photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

5 Tips to optimize your website to represent your brand

Your website is the first place that your potential customers, clients, and patients see you (the company).  You are the company.  And you are the brand for your company.  No matter what business you are in.  A website that represents your brand is crucial to the success of your message.  Here are a few things to consider when designing and maintaining your website.

  1. Define your brand.  A brand is so much more than just your logo.  Branding involves your style, the colors you use, and feel of your space.  It’s how you communicate with your clients.  Even how you dress to meet clients is important to your brand.
  2. Create a professional website.  If you use a template, make sure that it’s formatted correctly.  Hire someone to create your website if you’re not comfortable doing it on your own.  It’s that important!
  3. Use your brand consistently across your website and marketing materials.  Color, style, tone, and feel should move seamlessly across all communications.
  4. Hire a professional photographer for your headshot and office photos.  We are a visual society and being able to see high-quality images of you (the brand) and the office and staff will raise the client’s confidence in dealing with you in the future.  Create an “About me” or “Meet the team” tab on your website to display these images.
  5. View your website as an end user.  Better yet, get a friend to view your website and provide feedback on it.  Can it be easily navigated?  Can you contact the company quickly?  Do you get a feel for the person(s) behind the logo?

The Woodlands Yoga Studio

The Woodlands Yoga Studio has been serving the The Woodlands and the surrounding areas with Hatha Yoga classes since 2004. They offer a wide variety of yoga classes to the community taught by some of the highest trained instructors available.  The Studio is dedicated to supporting people of all ages and from all walks of life in their quest for a better lifestyle.  They do this with love, compassion and a sense of humor and with respect for what each individual can accomplish through their yoga practice.

I was on assignment for LIVING Magazine when I met Sue, the owner of The Woodlands Yoga Studio.  She arrived at the studio early to prepare for our photo session.  We got a couple of quick headshots of her and a few of the instructors.  Then class began and I watched as they warmed up and began the practice.  Yoga is not easy.  It requires core strength and balance.  I was certainly impressed with the action shots that we captured during class!

Optimize your website to represent your brandThe Woodlands Yoga StudioThe Woodlands Yoga Studio

Tara Flannery is a studio photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

- INSTAGRAM -

@taraflanneryphotography

Here`s the truth 👇🏻

Most professionals avoid headshots because they`re scared it`ll feel awkward, forced, or fake.

But here`s what happens when you skip it ⬇️

❌ Outdated LinkedIn profiles
❌ Inconsistent team branding
❌ Missed opportunities to build instant credibility.

Your headshot isn`t just a photo. It`s your first impression working 24/7 across every platform where your business shows up.

Ready to get this handled without the stress? Let`s create headshots that actually represent the confident professional you are.

Click the link below to book your consultation 👇🏻

https://linktr.ee/taraflanneryphotography

#professionalheadshots #corporatephotography #businesscredibility #linkedinprofile #personalbranding #houstontexas #thewoodlandstx #headshotphotographer #corporateevents #teambranding

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Open post by taraflanneryphotography with ID 18099023476817728
Here's the truth 👇🏻 Most professionals avoid headshots because they're scared it'll feel awkward, forced, or fake. But here's what happens when you skip it ⬇️ ❌ Outdated LinkedIn profiles ❌ Inconsistent team branding ❌ Missed opportunities to build instant credibility. Your headshot isn't just a photo. It's your first impression working 24/7 across every platform where your business shows up. Ready to get this handled without the stress? Let's create headshots that actually represent the confident professional you are. Click the link below to book your consultation 👇🏻 https://linktr.ee/taraflanneryphotography #professionalheadshots #corporatephotography #businesscredibility #linkedinprofile #personalbranding #houstontexas #thewoodlandstx #headshotphotographer #corporateevents #teambranding

Can you spot the difference? 👀

Same company. Same brand consistency. Three different years.

This is the power of a group composite - and it`s a game-changer for growing teams.

Here`s how it works 👇🏻

Instead of wrestling with everyone`s schedule to get your entire team in one place at one time (we all know that`s impossible), I photograph each person individually. Then I composite them together into a polished group photo that looks like everyone showed up on the same day.

Why this solves your biggest scheduling nightmare:

✅ New hire starts next month? Add them seamlessly to your existing team photo
✅ Team member leaves? Update the composite without re-scheduling everyone
✅ Remote employees? They can get photographed separately and added in
✅ Someone`s unavailable on photo day? No problem - we`ll catch them later
✅ Your team photo always looks current and complete

Most businesses struggle with outdated team photos because coordinating 15+ calendars feels impossible. Group composites eliminate that friction entirely.

Ready to create a team photo solution that actually scales with your business?

DM me TODAY and book a consultation!

#CorporateHeadshots #ProfessionalHeadshots #TeamHeadshots #groupcomposites #compositephotography #thewoodlandstxphotographer

5 0
Open post by taraflanneryphotography with ID 17850018090609837
Can you spot the difference? 👀 Same company. Same brand consistency. Three different years. This is the power of a group composite - and it's a game-changer for growing teams. Here's how it works 👇🏻 Instead of wrestling with everyone's schedule to get your entire team in one place at one time (we all know that's impossible), I photograph each person individually. Then I composite them together into a polished group photo that looks like everyone showed up on the same day. Why this solves your biggest scheduling nightmare: ✅ New hire starts next month? Add them seamlessly to your existing team photo ✅ Team member leaves? Update the composite without re-scheduling everyone ✅ Remote employees? They can get photographed separately and added in ✅ Someone's unavailable on photo day? No problem - we'll catch them later ✅ Your team photo always looks current and complete Most businesses struggle with outdated team photos because coordinating 15+ calendars feels impossible. Group composites eliminate that friction entirely. Ready to create a team photo solution that actually scales with your business? DM me TODAY and book a consultation! #CorporateHeadshots #ProfessionalHeadshots #TeamHeadshots #groupcomposites #compositephotography #thewoodlandstxphotographer

Here`s the truth: feeling awkward on camera isn`t about you—it`s about not knowing what to do with yourself.

Most professionals freeze up because they`re thinking about how they look instead of what they`re communicating. That self-consciousness? It shows up in every frame.

Here`s what actually works:
✅ Give yourself something to do with your hands (gesture naturally, hold something meaningful)
✅ Think about your MESSAGE, not your appearance
✅ Remember: confidence comes from preparation, not perfection

When you show up prepared and focused on serving your audience, that natural confidence comes through. And that`s what builds credibility and connection.

Need professional imagery that actually represents the confident leader you are?

Let`s talk about creating headshots and brand content that work as hard as you do.

#CameraConfidence #ProfessionalHeadshots #PersonalBranding #HoustonPhotographer #ExecutivePresence #BrandPhotography #CorporateHeadshots

6 0
Open post by taraflanneryphotography with ID 18080553748910209
Here's the truth: feeling awkward on camera isn't about you—it's about not knowing what to do with yourself. Most professionals freeze up because they're thinking about how they look instead of what they're communicating. That self-consciousness? It shows up in every frame. Here's what actually works: ✅ Give yourself something to do with your hands (gesture naturally, hold something meaningful) ✅ Think about your MESSAGE, not your appearance ✅ Remember: confidence comes from preparation, not perfection When you show up prepared and focused on serving your audience, that natural confidence comes through. And that's what builds credibility and connection. Need professional imagery that actually represents the confident leader you are? Let's talk about creating headshots and brand content that work as hard as you do. #CameraConfidence #ProfessionalHeadshots #PersonalBranding #HoustonPhotographer #ExecutivePresence #BrandPhotography #CorporateHeadshots

Exciting update for 2025: I’m now using Headshot Tools to make your team headshots even smoother!

Here`s the truth: The hardest part of team headshots isn`t the photography—it`s the chaos that comes after.

Tracking who chose which image. Chasing down approvals. Keeping everyone organized.

This year, I`ve integrated a system that eliminates all of that:

✨ Private proof galleries for each team member
📸 They choose their favorite on their own time
✅ I see selections instantly and deliver retouched images back to their gallery

No group emails. No confusion. No chasing people down.

When you bring me to your next corporate event, your team gets professional headshots without the coordination nightmare.

Ready to simplify your team`s headshot experience? Lets Talk.

#CorporateHeadshots #ProfessionalHeadshots #TeamHeadshots #BusinessHeadshots #HeadshotSession

8 0
Open post by taraflanneryphotography with ID 18029995763562598
Exciting update for 2025: I’m now using Headshot Tools to make your team headshots even smoother! Here's the truth: The hardest part of team headshots isn't the photography—it's the chaos that comes after. Tracking who chose which image. Chasing down approvals. Keeping everyone organized. This year, I've integrated a system that eliminates all of that: ✨ Private proof galleries for each team member 📸 They choose their favorite on their own time ✅ I see selections instantly and deliver retouched images back to their gallery No group emails. No confusion. No chasing people down. When you bring me to your next corporate event, your team gets professional headshots without the coordination nightmare. Ready to simplify your team's headshot experience? Lets Talk. #CorporateHeadshots #ProfessionalHeadshots #TeamHeadshots #BusinessHeadshots #HeadshotSession

Want flawless, consistent headshots every single time? Here`s the secret 👇🏻

The right equipment and settings.

When you`re starting out, headshot photography can feel inconsistent—great results one session, frustrating the next.

Here`s what I`ve learned: Consistency isn`t about luck. It`s about dialing in your setup.

✅ The right lens and focal length
✅ Lighting that flatters every face
✅ Camera settings you can replicate
✅ A process that works under pressure

When you nail these fundamentals, you stop second-guessing yourself. Your clients get professional results every time. And you build a reputation for quality they can count on.

Starting or refining your headshot photography?

Drop your questions in the comments—let`s talk through what`s working (or what`s not) in your setup.

#CorporateHeadshots #ProfessionalHeadshots #HeadshotPhotography #TheWoodlandsTX

3 0
Open post by taraflanneryphotography with ID 17966798951996572
Want flawless, consistent headshots every single time? Here's the secret 👇🏻 The right equipment and settings. When you're starting out, headshot photography can feel inconsistent—great results one session, frustrating the next. Here's what I've learned: Consistency isn't about luck. It's about dialing in your setup. ✅ The right lens and focal length ✅ Lighting that flatters every face ✅ Camera settings you can replicate ✅ A process that works under pressure When you nail these fundamentals, you stop second-guessing yourself. Your clients get professional results every time. And you build a reputation for quality they can count on. Starting or refining your headshot photography? Drop your questions in the comments—let's talk through what's working (or what's not) in your setup. #CorporateHeadshots #ProfessionalHeadshots #HeadshotPhotography #TheWoodlandsTX

Here`s the truth ⬇️

Coordinating headshots for conference attendees shouldn`t fall on your already-overloaded admin team.

If you`re planning a conference with attendees flying in from all over, here`s what happens when you add a professional headshot station to your event:

✅ Zero scheduling coordination (no calendar nightmare)
✅ Professional headshots captured on-site during the event
✅ Automatic delivery via link—no manual file sending
✅ Optional email capture for your database (bonus networking intel)
✅ Literally zero admin work for your team

The software handles everything. Your attendees get professional headshots. You get organized delivery and optional email data. Your admin team gets their sanity back.

Ready to eliminate headshot coordination from your event planning checklist?

👉🏻 Let`s talk logistics. Shoot me a DM!

#CorporateEvents #EventPlanning #CorporateHeadshots #HeadshotPhotographer #CorporateBranding

4 0
Open post by taraflanneryphotography with ID 18087024644069389
Here's the truth ⬇️ Coordinating headshots for conference attendees shouldn't fall on your already-overloaded admin team. If you're planning a conference with attendees flying in from all over, here's what happens when you add a professional headshot station to your event: ✅ Zero scheduling coordination (no calendar nightmare) ✅ Professional headshots captured on-site during the event ✅ Automatic delivery via link—no manual file sending ✅ Optional email capture for your database (bonus networking intel) ✅ Literally zero admin work for your team The software handles everything. Your attendees get professional headshots. You get organized delivery and optional email data. Your admin team gets their sanity back. Ready to eliminate headshot coordination from your event planning checklist? 👉🏻 Let's talk logistics. Shoot me a DM! #CorporateEvents #EventPlanning #CorporateHeadshots #HeadshotPhotographer #CorporateBranding

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.