Branding for Small Businesses | Houston Branding Photographer

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in branding for small businesses.  See more branding images in the gallery.  Contact me to book your branding session today!

Branding for Small Businesses

Small and large businesses need imagery to tell the story of their company or practice.  Images invite the viewer into your world.  Other than actually being in the space itself, there is no better way than photography to help your customers/clients/patients feel at home in your space.  Studies show that visualization is sometimes just as effective as being in the space itself.

“Research shows that if one person does something and another person visualizes doing the thing, the same brain areas are activated in both of them. And if they keep doing the thing or imagining doing the thing, their brain regions undergo actual physical change (called neuroplasticity) to the same degree.” – DrDavidHamilton.com

So, help your customers visualize doing business with you through photography, sitting in the waiting area, sitting in a chair in your office, interacting with your staff, and leaving with their goals accomplished.  The customer will already be familiar with your office before they even step an actual foot inside the door!  Familiarization is comfort and comfort leads to success!

A Branding Session with Joshua Nellis, DDS

I have photographed Dr. Nellis, his family, and his staff for a number of years.  He’s moved into a new building and wanted some branding photos to update the website.  Dr. Nellis is also now working with another dentist and has a bigger staff!  Amongst the rain clouds and a downpour, we got some fantastic images of the property both inside and out.  Each team member got a headshot so that we can composite groups as needed for the front desk, hygienists, and other staff groups.  The waiting area, x-ray, and patient room are also included in the portfolio of images.  Can’t wait to see the website redo!

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Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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@taraflanneryphotography

I put together a Guide to Photography Gear for those of you who need some help deciding what is actually worth investing in (and what's not). The link is in my bio!

Lighting is one of those things that feels complicated when you’re starting out… but it doesn’t have to be.

At the end of the day—light is light.

You don’t need the most expensive setup to get good results. What matters more is having something reliable that you understand how to use.

Especially if you’re shooting outside… the last thing you want is a $2,000 light going down in the wind.

Start simple.
Focus on gear you can trust.
And build from there.

Curious—what lighting setup are you using right now?
My Photographer Gear Guide is linked in my bio if you’re trying to figure out what’s actually worth investing in when you’re first starting out.

Because the truth is—you don’t need everything right away.

When you’re new, it’s easy to feel like you need all the gear… but really, it comes down to a few key pieces.

A solid camera body and a really good lens will take you further than a full bag of equipment you don’t know how to use yet.

If you’re deciding where to spend your money, start there.

A 24–70mm or 70–200mm lens will cover more than you think—and give you the flexibility to shoot a wide range of sessions without overcomplicating things.

Curious—what was the first piece of gear you invested in?
‼️ No clients (or videographers) were harmed in the making of this video 🤣

(For the record—this is very much a joke.)

But if you are a photographer, you know the real challenge isn’t getting someone in front of the camera… it’s knowing how to guide them once they’re there.

Small adjustments = big difference in how confident and natural someone looks.

And having a go-to posing flow makes everything feel easier—for you and your client. (so you don't resort to violence 😉)

➡️ I put together a Headshot Posing Flow Cheat Sheet to help with exactly that—link in bio.
A quick look at the people and brands I had the chance to photograph this month 👇🏻

Grateful for every person and team that trusted me to capture this season of their business.

Each session is different, but the goal is always the same—to create images that actually represent you well and support where you’re going next.

If you’ve been thinking about updating your headshot or branding photos, now is a great time to get it scheduled before things get busy later in the year.

📩 You can book your session through the link in my bio.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.