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5 Tips to Optimize Your Website to Represent Your Brand

Tara Flannery is a headshot photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

5 Tips to optimize your website to represent your brand

Your website is the first place that your potential customers, clients, and patients see you (the company).  You are the company.  And you are the brand for your company.  No matter what business you are in.  A website that represents your brand is crucial to the success of your message.  Here are a few things to consider when designing and maintaining your website.

  1. Define your brand.  A brand is so much more than just your logo.  Branding involves your style, the colors you use, and feel of your space.  It’s how you communicate with your clients.  Even how you dress to meet clients is important to your brand.
  2. Create a professional website.  If you use a template, make sure that it’s formatted correctly.  Hire someone to create your website if you’re not comfortable doing it on your own.  It’s that important!
  3. Use your brand consistently across your website and marketing materials.  Color, style, tone, and feel should move seamlessly across all communications.
  4. Hire a professional photographer for your headshot and office photos.  We are a visual society and being able to see high-quality images of you (the brand) and the office and staff will raise the client’s confidence in dealing with you in the future.  Create an “About me” or “Meet the team” tab on your website to display these images.
  5. View your website as an end user.  Better yet, get a friend to view your website and provide feedback on it.  Can it be easily navigated?  Can you contact the company quickly?  Do you get a feel for the person(s) behind the logo?

The Woodlands Yoga Studio

The Woodlands Yoga Studio has been serving the The Woodlands and the surrounding areas with Hatha Yoga classes since 2004. They offer a wide variety of yoga classes to the community taught by some of the highest trained instructors available.  The Studio is dedicated to supporting people of all ages and from all walks of life in their quest for a better lifestyle.  They do this with love, compassion and a sense of humor and with respect for what each individual can accomplish through their yoga practice.

I was on assignment for LIVING Magazine when I met Sue, the owner of The Woodlands Yoga Studio.  She arrived at the studio early to prepare for our photo session.  We got a couple of quick headshots of her and a few of the instructors.  Then class began and I watched as they warmed up and began the practice.  Yoga is not easy.  It requires core strength and balance.  I was certainly impressed with the action shots that we captured during class!

Optimize your website to represent your brandThe Woodlands Yoga StudioThe Woodlands Yoga Studio

Tara Flannery is a studio photographer based in The Woodlands and Conroe, TX.  See more headshot work here.  Contact me to schedule your headshot session today!

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@taraflanneryphotography

I get it—you’ve hired someone new, and now you need a matching headshot… but your original photographer is no longer available. 😬

Do you really have to start over and re-photograph the whole team?

Not if you hire someone who knows how to recreate what’s already working.

That’s where I come in.

When a company calls me in to match an existing set of headshots, I study every detail of your current images so your new photos blend in flawlessly—like they were taken on the same day.

Here’s what I focus on to make that happen:

✅ Lighting – Studio or natural? Soft, directional, or diffused?

✅ Background – Color, texture, and how sharp or blurry it is.

✅ Cropping & Composition – How close is the shot? What’s the framing like?

✅ Posing & Expression – Are your team members posed formally or relaxed and candid?

✅ Editing Style – Bright and airy? Bold and contrasty? Warm or cool tones?

📸 The result: a polished, consistent set of headshots that reflect your brand—even across time, locations, or different photographers.

✨ You don’t need to start over. You just need the right photographer.

Ready to match your headshots? I’d love to help. Send me a message to chat!

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I get it—you’ve hired someone new, and now you need a matching headshot… but your original photographer is no longer available. 😬 Do you really have to start over and re-photograph the whole team? Not if you hire someone who knows how to recreate what’s already working. That’s where I come in. When a company calls me in to match an existing set of headshots, I study every detail of your current images so your new photos blend in flawlessly—like they were taken on the same day. Here’s what I focus on to make that happen: ✅ Lighting – Studio or natural? Soft, directional, or diffused? ✅ Background – Color, texture, and how sharp or blurry it is. ✅ Cropping & Composition – How close is the shot? What’s the framing like? ✅ Posing & Expression – Are your team members posed formally or relaxed and candid? ✅ Editing Style – Bright and airy? Bold and contrasty? Warm or cool tones? 📸 The result: a polished, consistent set of headshots that reflect your brand—even across time, locations, or different photographers. ✨ You don’t need to start over. You just need the right photographer. Ready to match your headshots? I’d love to help. Send me a message to chat!

This Mother’s Day, skip the flowers and give her something timeless—a moment, beautifully captured.

She’s been your biggest supporter, your soft place to land, your strength through every season of life.

And while you may not say it every day… you feel it deeply: the love, the gratitude, the bond that only grows stronger over time.

A family photo session isn’t just about the images.

It’s about carving out time to be present with each other.

It’s about documenting the connection, the laughter, the quiet strength, and the unspoken love that lives in every glance and every touch.

Whether you’re celebrating your mom, becoming one yourself, or honoring the memory of someone dear—these portraits become keepsakes.

Not just for now, but for years to come.

📸 Mother’s Day sessions are relaxed, natural, and designed to feel more like a meaningful experience than a posed shoot.

✨ Limited spots available—let’s create something she’ll treasure forever.

Let`s Connect to set up your FREE Consultation!

#mothersdaygift #mothersday2025 #familyphotos

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This Mother’s Day, skip the flowers and give her something timeless—a moment, beautifully captured. She’s been your biggest supporter, your soft place to land, your strength through every season of life. And while you may not say it every day… you feel it deeply: the love, the gratitude, the bond that only grows stronger over time. A family photo session isn’t just about the images. It’s about carving out time to be present with each other. It’s about documenting the connection, the laughter, the quiet strength, and the unspoken love that lives in every glance and every touch. Whether you’re celebrating your mom, becoming one yourself, or honoring the memory of someone dear—these portraits become keepsakes. Not just for now, but for years to come. 📸 Mother’s Day sessions are relaxed, natural, and designed to feel more like a meaningful experience than a posed shoot. ✨ Limited spots available—let’s create something she’ll treasure forever. Let's Connect to set up your FREE Consultation! #mothersdaygift #mothersday2025 #familyphotos

It was such a pleasure collaborating with Danielle DeMaio on her recent branding session!

Danielle is a powerhouse in the world of HR technology—helping companies around the globe turn HR into a high-impact, value-driving part of their business. As a Global Director of People Technology and Workday strategist, she’s led digital transformations, streamlined operations across 40+ countries, and helped companies scale through major milestones like M&As and IPOs. 🚀

When you’re operating at that level, how you show up matters.
Danielle knew it was time to refresh her personal brand to reflect the impact, innovation, and leadership she brings to every project.

A strong personal brand isn’t just about having professional photos—it’s about aligning your image with your expertise, your achievements, and your next chapter. And working with Danielle made it clear: she’s just getting started.

Thank you, Danielle, for trusting me to capture this exciting part of your journey! 👏🏼📸

#BrandingPhotography #PersonalBranding #WomenInTech

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It was such a pleasure collaborating with Danielle DeMaio on her recent branding session! Danielle is a powerhouse in the world of HR technology—helping companies around the globe turn HR into a high-impact, value-driving part of their business. As a Global Director of People Technology and Workday strategist, she’s led digital transformations, streamlined operations across 40+ countries, and helped companies scale through major milestones like M&As and IPOs. 🚀 When you’re operating at that level, how you show up matters. Danielle knew it was time to refresh her personal brand to reflect the impact, innovation, and leadership she brings to every project. A strong personal brand isn’t just about having professional photos—it’s about aligning your image with your expertise, your achievements, and your next chapter. And working with Danielle made it clear: she’s just getting started. Thank you, Danielle, for trusting me to capture this exciting part of your journey! 👏🏼📸 #BrandingPhotography #PersonalBranding #WomenInTech

Here’s the thing—your brand is always evolving.

You might be offering new services, connecting with a different audience, or stepping more confidently into your role as a business owner. But if your photos still reflect where you were years ago, they’re not telling the right story anymore.

📸 Great branding photography isn’t just about looking polished—it’s about feeling aligned.

Because strong, consistent visuals:

✨ Build instant trust

✨ Make your business look cohesive and professional

✨ Help your dream clients see themselves working with you

Your photos should support the business you’ve grown into—not hold you back from where you’re going next.

If you’re ready to elevate your brand, attract the right clients, and finally feel like your photos match your message—I’d love to help you get there.

📩 DM me “refresh” or click the link in bio to book your branding consultation.

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Here’s the thing—your brand is always evolving. You might be offering new services, connecting with a different audience, or stepping more confidently into your role as a business owner. But if your photos still reflect where you were years ago, they’re not telling the right story anymore. 📸 Great branding photography isn’t just about looking polished—it’s about feeling aligned. Because strong, consistent visuals: ✨ Build instant trust ✨ Make your business look cohesive and professional ✨ Help your dream clients see themselves working with you Your photos should support the business you’ve grown into—not hold you back from where you’re going next. If you’re ready to elevate your brand, attract the right clients, and finally feel like your photos match your message—I’d love to help you get there. 📩 DM me “refresh” or click the link in bio to book your branding consultation.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.