5 Business Headshot Mistakes to Avoid | Houston Headshot Photographer

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots and can give you 5 business headshot mistakes to avoid.  See more headshots in the gallery.  Contact me to book your professional headshot today!

5 Business Headshot Mistakes to Avoid

Visuals are an integral part of making a lasting first impression online. When potential clients, business partners, or employers want to put a face to your resume, what would they see?

A professional headshot session is a sound business investment for a number of reasons, but only if you use it to your advantage.

Here are the mistakes you should avoid.

  1. Taking the Photo Yourself

You could try and place your phone on a stand and take a few headshots yourself, but chances are, they won’t look as professional as you’re hoping. Investing in a professional headshot session is convenient and well worth the cost if you’re serious about building your brand.

  1. Selecting the Wrong Outfit

What you wear to your session can have an impact on the end result. It’s important to choose an outfit that matches your personality and that you would wear on a day-to-day basis. This is not the time to try a completely new look unless you’re rebranding. It’s also better to choose more than one outfit just in case.

  1. Not Practicing Your Facial Expressions

The last thing you want is to receive your headshot photos only to realize you have a forced smile that makes you look fake. It helps to practice your smile and facial expressions prior to your session to ensure the best results.

  1. Using the Wrong Background

The background of your headshots can be anything you want, but it’s better to not choose something outdated or distracting – all the focus should be on you. The background can be interesting and help tell your story but should never detract from the main subject of the photo.

  1. Following Trends

Ideally, your headshots should last at least 2 years, meaning, they will be relevant for at least 2 years. This won’t be the case if you jump on board with a trend that will be irrelevant and unrelatable in 6 months.

Now that you know what to avoid, you can start your search for a headshot photographer who knows how to showcase you professionally online.

Branding Session

I had a fantastic branding session with Heightened Leaders!  Megan and Caylee brought several outfits each, props, and positive vibes – they were ready to go!  I’m so thrilled with the variety of looks and images that we were able to capture in just a short time in The Creative Photographer studio.  I’ll definitely be booking there again.

5 Headshot Mistakes to Avoidheadshots and branding Houstonbranding session Houston5 Headshot Mistakes to AvoidProfessional Headshots and Branding HoustonHouston Headshots and Branding for Small Businesses

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

- INSTAGRAM -

@taraflanneryphotography

When was the last time you updated your headshot? 👀

If your photo is from 10, 15, or even 30 years ago… it’s time.

Using an outdated headshot might seem harmless, but it can actually break trust — especially in professions where connection, credibility, and transparency matter (which is… all of them).

💬 Imagine a client or patient walks in expecting the person they saw online… and barely recognizes you.
It may feel small, but it instantly creates a disconnect.

Here’s the truth:
✅ Your clients want to see the real you.
✅ A recent headshot builds trust and shows you’re showing up with integrity.
✅ If your look has changed significantly (new hair, new role, new energy!) — it’s time.

Keep it current. Keep it real.
And if you’re not sure where to start, I’ve got you. DM me for a free consultation. 📸✨
Pretty pictures aren’t enough.

If you don’t know who your audience is, your branding photos won’t do what they’re supposed to do — build trust, tell your story, and attract the right clients.

Before every branding session, I walk my clients through a strategy call where we get crystal clear on two things:

1️⃣ Who are you speaking to?
2️⃣ What message do you want to send?

Because a realtor needs to connect with buyers and sellers.
An attorney needs to earn trust.
A coach needs to show confidence and approachability.

Intentional imagery makes all the difference.
📸 Let’s create brand photos that actually work for you.

📆 Contact me to schedule your session or learn more about our branding process.
What should you wear for your headshot session?
It depends on how you want to show up.

Your outfit sets the tone — and the right level of polish helps you appear confident, credible, and uniquely you.

Here are 4 levels of formality to help you choose the best look for your headshots 👇🏻

1️⃣ The Modern Suit Jacket
Crisp, structured, and powerful. Perfect for executives, attorneys, and leadership roles.

2️⃣ Soft Professional (No Jacket)
A sleek blouse or polished top with clean lines. Professional without being stiff — great for coaches, consultants, and entrepreneurs.

3️⃣ Elevated Casual (Sweaters & Knits)
A fitted knit or stylish sweater gives an approachable, warm, and modern vibe. Ideal for creatives, educators, or small business owners.

4️⃣ Casual Short Sleeve
Simple, solid, and flattering. Feels relaxed but still polished — great for wellness pros, lifestyle brands, or startup teams.

✨ Quick Styling Tips:
– Stick to solid colors that flatter your skin tone
– Skip busy prints & distracting accessories
– Choose wrinkle-free, well-fitting pieces
– Bring a backup outfit or layering option!

🎯 Not sure what’s best for your brand?

We go over wardrobe during your pre-session consultation — so you’ll feel 100% confident in what you wear and how you show up.

📆 Contact me to book your headshot session!

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

Facebook logo
Instagram logo
Pinterest logo
Linked In logo

FloDesk FREE STYLE GUIDE

Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.