Women’s Headshots: 4 Wardrobe Looks to Match Your Brand

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

Levels of Formality for Women’s Headshots

Your headshot is more than just a photo—it’s a first impression. Whether you’re updating your LinkedIn profile, website, or marketing materials, choosing the right outfit can set the tone for how you’re perceived.

As a photographer, I’ve worked with so many incredible women who come into their session unsure of what to wear. I get it—you want to look professional, feel confident, and still be yourself. That’s why I love helping clients choose a wardrobe that not only photographs beautifully but feels like you. Women’s headshots should reflect your industry, your personality, and your unique style.

Let’s explore the different levels of formality for women’s headshots and find the wardrobe style that suits you best.


Level 1: Classic & Polished – The Modern Suit Jacket

For a timeless, professional look, the structured suit jacket is your go-to. But that doesn’t mean you have to stick to black and navy! Think modern: blush pink, burgundy, forest green, or creamy neutrals. A colored blazer can express personality while maintaining a high level of polish.

Why it works: This look is authoritative and adaptable. It’s ideal for corporate professionals, executives, attorneys, and anyone in finance or formal industries.

Style Tip: Choose a blazer with good tailoring and pair it with a complementary top. Avoid loud patterns that might distract from your face.

women's headshots

women's headshot wardrobe

Level 2: Softly Professional – No Jacket Needed

No blazer? No problem. A structured blouse or high-quality top can still communicate professionalism. Look for fabrics with weight and detail—think pleats, ruffles, or subtle texture.

Why it works: This style feels polished but approachable, making it perfect for entrepreneurs, consultants, and creatives.

Style Tip: A blouse with a flattering neckline and well-fitted shape keeps the look sharp. Jewel tones and solid colors work especially well on camera.

Outdoor environmental headshot for a woman in blue blouse leaning against a tree.

Woman in red dress smiles for a professional headshot.

Level 3: Casual Confidence – The Sweater Look

A well-fitted sweater or knit top offers a relaxed yet refined feel. This option is perfect for professionals in tech, education, or community-based work who want to appear warm and accessible.

Why it works: It conveys comfort and authenticity without sacrificing professionalism.

Style Tip: Stick to solid, flattering colors and consider adding a simple necklace or stud earrings for a polished finish.

Woman in blue sweater poses for a business headshot.

Woman in blue sweater smiles for a professional headshot.

Level 4: Warm Weather Chic – Fun & Functional

When the Texas heat rolls in, lighter outfits are not only appropriate—they’re necessary. Short sleeves, breathable fabrics, and fun colors can absolutely work for headshots.

Why it works: It’s real, seasonal, and personable. Great for wellness professionals, creatives, and small business owners who want to look relatable and vibrant.

Style Tip: Choose tops that are well-fitted and modest. Avoid distracting patterns and keep accessories minimal.

Female executive in pink top smiles for a professional headshot.

Woman in pink sweater smiles for a professional headshot.

Final Thoughts

No matter your industry, your headshot should reflect your professional role and your personality. Tara Flannery Photography specializes in helping women choose wardrobe options that feel natural and photograph beautifully.

Whether you prefer a structured blazer or a breezy blouse, we’re here to guide you every step of the way.

Book your session today to get started on your next favorite headshot.

Woman in green blouse smiles for a headshot while leaning on a table.

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

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@taraflanneryphotography

Pretty pictures aren’t enough.

If you don’t know who your audience is, your branding photos won’t do what they’re supposed to do — build trust, tell your story, and attract the right clients.

Before every branding session, I walk my clients through a strategy call where we get crystal clear on two things:

1️⃣ Who are you speaking to?
2️⃣ What message do you want to send?

Because a realtor needs to connect with buyers and sellers.
An attorney needs to earn trust.
A coach needs to show confidence and approachability.

Intentional imagery makes all the difference.
📸 Let’s create brand photos that actually work for you.

📆 Contact me to schedule your session or learn more about our branding process.
What should you wear for your headshot session?
It depends on how you want to show up.

Your outfit sets the tone — and the right level of polish helps you appear confident, credible, and uniquely you.

Here are 4 levels of formality to help you choose the best look for your headshots 👇🏻

1️⃣ The Modern Suit Jacket
Crisp, structured, and powerful. Perfect for executives, attorneys, and leadership roles.

2️⃣ Soft Professional (No Jacket)
A sleek blouse or polished top with clean lines. Professional without being stiff — great for coaches, consultants, and entrepreneurs.

3️⃣ Elevated Casual (Sweaters & Knits)
A fitted knit or stylish sweater gives an approachable, warm, and modern vibe. Ideal for creatives, educators, or small business owners.

4️⃣ Casual Short Sleeve
Simple, solid, and flattering. Feels relaxed but still polished — great for wellness pros, lifestyle brands, or startup teams.

✨ Quick Styling Tips:
– Stick to solid colors that flatter your skin tone
– Skip busy prints & distracting accessories
– Choose wrinkle-free, well-fitting pieces
– Bring a backup outfit or layering option!

🎯 Not sure what’s best for your brand?

We go over wardrobe during your pre-session consultation — so you’ll feel 100% confident in what you wear and how you show up.

📆 Contact me to book your headshot session!
His headshot made him more money… and here’s why 👇🏼

When my videographer finally swapped his profile photo for the professional headshot I took, something changed.

✅ More responses to cold DMs
✅ Better leads
✅ Real revenue growth

All from one simple update.

It’s not magic — it’s psychology.

🤝 People do business with people.

They want to see the face behind the brand, connect with a real human, and feel like they can trust who they’re hiring or buying from.

Your headshot is often the first impression you make online. Make sure it actually represents the real you — confident, approachable, and ready for the opportunities you want to attract.

✨ Ready to make the switch?

Contact me for a free consultation and let’s get you a headshot that works.

#businessowners #brandingforbusinesses #professionalheadshots

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.