Why Custom Photography? | Houston Family Photographer

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in family portraits and can tell you why custom photography is so important.  See more family photos in the gallery.  Contact me to book your family portrait today!

Why Custom Photography?

Custom photography: an investment in the present for the future

Custom photography is more of a luxury product than your entry level cookie cutter photography chain store experience.  Custom photography truly is not for everyone, it requires a level of commitment, investment in time  and money, forethought and planning on the part of the subject/client and requires a larger time commitment for the photographer as well.

Clients who enjoy taking a more active role in the creation of their families’ memories have the desire to have portrait art that is truly personalized.  These more discerning clients have been known to budget and allot time for a custom photography session.  Many clients opt for it to be a once a year special experience, some opt to have custom photography sessions done to record their child’s stages in life.  Having said this, it is clear that custom photography is not in everyone’s budget,  it is something that most families save for to splurge on from time to time to memorialize their children as they really are  (not posed and primped in the cookie cutter studio setting).

There is a great deal of time involved in creating high end custom photography sessions for a client.  The luxury of great service, better choices and a supberb end product.  The result of all this are heirloom quality images.  The time invested at the session is only a small portion of time involved in this process.

Custom photography has been likened to purchasing a fine vehicle.  To get to point B from A let’s face it, even a bus ride would suffice.  If you want to luxuriate in a finely appointed vehicle, customizing your own experience by listening to smooth jazz while sitting in a climate controlled setting adjusted purely for your comfort in a body hugging leather interior, perhaps that Lexus you so desire is your cup of tea.  Custom photography is much the same cup of tea.  It is the Lexus of the photography world.  It is where the intangibles make the experience truly wonderful and the images themselves make the investment of money and time truly worthwhile.

Custom photography can be broken down into even more levels.  There are:

  • on location
  • studio
  • mixed studio/on location
  • specialty location
  • destination
  • event photographers

Not every photographer specializes in studio photography, not every on location photographer specializes in event photography and not every event photographer can shoot photo-journalistic style portraits.

The beauty of custom photography is in the choices and in the luxury of those options.  The customized service level you are sure to experience will be amazing.  The knowledge that your final images are the result of someone caring about those moments so much that they take extra time ensuring that the artwork you receive is good enough to stand by with their name on it.  That level of quality and commitment  is all but lost in the age of “mass produced,” “mass marketed,” corporate “everyone is a number”.

Custom photography is based on being unique to you.  How great an experience would be,  to be able to sit back and allow a photographer to do this highly custom work for images that you will most likely cherish for a lifetime?

Keep in mind more than anything that the Lexus will never appreciate in value the way your portraits will.  The portrait art you become invested in from your custom photographer will no doubt increase in value and become more priceless as the years pass.

This article was written by Marianne Drenthe of Marmalade Photography http://www.marmaladephotography.com and can be found at the Professional Child Photography site at http://www.professionalchildphotographer.com

 Custom Photography for Emily and Family

I first met Emily on a corporate headshot session for her company.  We chatted while doing her headshot and she mentioned that she had a son and would love to have family portraits.  Excellent, “let me give you a business card”, I said.  A little while later, Emily did contact me for those family photos.  We had a great session!  The following year (this year), she contacted me again for family portraits with her son and husband.  I love to work with repeat clients because we already know each other.  I know her style and what she’s looking for and how she likes to be photographed.  She knows my style too and we work so well together!  Custom photography allows for the flexibility and the extra attention to detail that you need in family portraits.  I love photographing families and I look forward to many more years with Emily and all of my family portrait clients for their custom photography!

Why Custom Photography?Why Custom Photography?Why Custom Photography?

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in family portraits and can tell you why custom photography is so important.  See more family photos in the gallery.  Contact me to book your family portrait today!

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@taraflanneryphotography

Not sure how formal your headshot should be? Start here. 👇

Your outfit plays a huge role in the story your headshot tells — and choosing the right look helps you show up with clarity and confidence.

Here are 5 levels of formality for men’s headshots and when to use each one:

1️⃣ Very Formal
Suit jacket + button-down shirt + tie
This look builds instant trust and authority.

2️⃣ Semi-formal (No Tie)
Suit jacket + button-down (no tie)
Polished, approachable, and confident.

3️⃣ Business Casual
Button-down shirt, no jacket
Comfortable and true to your everyday brand.

4️⃣ Branded Apparel
Button-down or polo with company logo
Keeps things clean, professional, and consistent — especially for team headshots.

5️⃣ Casual
Fitted t-shirt or polo (no branding)
Still professional — just more relaxed and innovative.

✨ BONUS TIPS:
– Stick to solid colors
– Make sure clothes are clean, pressed & well-fitted
– Avoid loud patterns or busy logos (unless branded)
– Bring a backup shirt or jacket to your session

🎯 The goal? Choose the level that fits your industry, role, and personality — and Tara will help you photograph it perfectly.

📆 DM to book TODAY!
📸 Express Headshot Special — Just $150 (Reg. $190)

Dads are impossible to shop for… but this year, we’ve got you covered.

Instead of another gadget or grill tool, give him something that actually works for him — a professional headshot that looks sharp, confident, and completely him.

✅ 15-minute in-studio session
✅ 1 fully retouched image
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Offer ends June 15, so don’t wait!
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This year, skip the stress and give Dad a gift he’ll actually use (and love). 🙌

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Let's talk about it 👇🏻

Whether it’s your LinkedIn profile, website bio, or social media presence—your photo is often the first impression people get of you.

And if it’s outdated, poorly lit, overly casual, or just not aligned with who you are now… it’s doing more harm than good.

Here’s what a great headshot can do:
✅ Build instant trust with clients
✅ Attract job offers, press, or speaking gigs
✅ Help you show up confidently in a crowded market
✅ Make your personal brand feel polished and professional

It’s more than just a photo—it’s your reputation in pixels.

📸 I create relaxed, guided headshot sessions that reflect your style, your energy, and your goals. Let’s make sure your image is working for you, not against you.

Contact me to book your session or visit the link in my bio to schedule your free consultation.

Your future self will thank you. 👏
Goldfish have longer attention spans than most people online. If your visuals don’t speak fast, they’re not being seen.

And more often than not, it’s your photos doing the talking before you ever say a word.

High-quality, professional visuals do more than “look good.” They ⤵️

✅ Build Trust Instantly

People want to feel like they know you before they work with you. Clear, polished images of you (not stock photography) help potential clients connect with the face behind the business.

✅ Showcase Professionalism

From your website to your Instagram grid, cohesive brand photography tells the world you’re serious, credible, and ready for business.

✅ Create Brand Clarity

What do you want people to feel when they land on your page? Confident? Warm? Innovative? Your visuals should reflect that vibe—because clarity creates confidence.

✅ Set You Apart

In a saturated market, people are buying you as much as your product or service. Brand photography gives you a chance to stand out with personality, story, and style.

If you’re still using a mix of selfies, old photos, or generic images, you might be confusing your audience—or worse, losing them.

Let’s fix that. Let’s create visuals that stop the scroll and start the connection.

📸 DM me to learn more about a brand session or click the link in bio for details.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.