Wardrobe Styling 101: Proven Expert Advice from Erin Fetz

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

Headshots and Branding Wardrobe Styling

When it comes to professional headshots and branding photos, what you wear can make all the difference. It’s not just about looking good—it’s about creating an image that resonates with your personal brand. To help you make the best wardrobe choices, we sat down with expert stylist Erin Fetz, owner of Erin Fetz Image Consulting, to get her top tips on how to nail your look for your next photo session.

In this insightful Q&A session, Erin provides valuable advice on everything from choosing colors to selecting the perfect accessories. Read on to discover how you can elevate your headshots and branding wardrobe styling to the next level.

wardrobe styling

Q: What is the best color to wear for a branding portrait session?

A: The best color to wear for portraits is one that makes you look vibrant and compliments your features. Several physical characteristics, including hair and eye color, skin tone, and the degree of contract between these features, will determine the best color palette for your unique beauty, There are lots of online apps and social media videos that will help you with this, but the surest route is to find a Certified Color Consultant.

Q: Should I wear patterns or solid colors for my portrait?

A: It is usually better to wear solids. In addition to certain, especially small, prints “dancing” on camera, wearing solids also makes your outfit more timeless and avoids dating you and the portrait.

headshots and branding

Q: How should I dress to flatter my body type in a portrait?

A: This is critical. Wearing the right silhouettes for your body type will instantly slim you and create a pleasing, proportionate appearance. I’m always surprised by how many women wear the exact opposite of what their body shape would suggest. One common example is that women tend to wear oversized tops to try and cover their bellies. This, however, actually makes their tummy look larger and a natural waistline impossible.

Q: What are the common body shapes for women?

A: Depending on who you ask, you could get a million different answers to this, but it’s mostly just different names for the same body types: One Stylist’s “hourglass” is another’s “X”. I use simple to understand labels: Apple, Pear, Strawberry, Rectangle and Hourglass. A surprising fact is that most women are a combination of body shapes. The trick is combining the right tricks to create your unique “Best Dressed Recipe”.

professional headshot styling

Q: Is it better to wear jewelry or keep accessories minimal for a portrait?

A: The short answer is Yes! You should wear jewelry or accessories BUT keep it minimal. You want the attention on you – not your bright and shinies.

Q: Should I consider the background when choosing my outfit for a portrait?

A: If this is an in-studio session, your photographer will select a background based on what you’re wearing. Less work for you! If it’s outdoors or some other location, you’ll want to wear an outfit that fits the above guidelines and makes sense in the context of that environment.

corporate headshots styling

Q: How formal should my attire be for a professional portrait?

A: That depends on the degree of formality generally considered appropriate for your profession. Think in terms of who will be seeing this headshot and what you want to communicate to them. Are you a lawyer needing to instill trust and respect or an Advertising Executive needing to show a bit of flair and creativity?

Q: What hairstyles or hair accessories work best for portrait sessions?

A: You want your hair to be the best version of how you wear it most days. Often your photographer will provide or offer you the services of a Hair & Makeup Professional to take care of this for you. You want to look great but still recognizable! Avoid hair accessories. They will date your look.

professional wardrobe styling

Q: Should I match my outfit with others in the portrait or go for contrasting looks?

A: Matchy-matchy is outy-outy. Not everyone has to wear navy blue! Shoot for a color palette using analogous colors. These are colors that are next to each other on the color wheel. They will usually match well and create a serene and comfortable look. For example, blue, blue-green, and green form an analogous color scheme.

headshots and branding styling

Conclusion

Choosing the right wardrobe for headshots and branding photos is an essential part of creating an image that represents your personal brand. By following Erin Fetz’s expert tips on headshots and branding wardrobe styling, you can walk into your next photo session feeling confident, prepared, and ready to make a lasting impression.

To learn more about expert wardrobe styling and personal branding, visit Erin Fetz Image Consulting.

Recent Headshot Sessions

Woman in striped blouse smiling for a professional business headshot.

Woman in black suit jacket smiling for camera in a professional headshot.

Woman in blue suit jacket smiling for a professional headshot as a school administrator.

Woman in hijab smiling for a professional therapist headshot in The Woodlands, TX.

Woman in blue suit jacket smiling for the camera for a professional corporate headshot.

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

- INSTAGRAM -

@taraflanneryphotography

Oh, just a few… 😉📸

Senior portraits are easily one of my favorite things to photograph! There's something so fun about working with seniors at such an exciting time in their lives.

And one thing I always want my seniors to know? Your senior portraits should look and feel like YOU.

Whether that means dressing up, keeping things casual, incorporating your favorite hobby or sport, bringing along your car or even your pet, I'm all for making your session personal.

We'll choose locations, plan outfits, and create a variety of images that show off your personality. And don't worry if you have absolutely no idea how to pose. That's my job!

From the classic portraits your parents will want hanging on the wall to the fun, personality-filled shots you'll want to share with all your friends, we'll make sure you get a little bit of everything.

🎓 Class of 2027, it's your turn! Senior year is already flying by, and now is the time to get your session on the calendar.

Head to the link in my bio to book your senior portrait consultation! 🤍
That beautiful sunlight filtering through the trees? It can actually make your job a little harder. 😂📸

When I'm photographing families or seniors in wooded locations, one of the first things I'm looking for is consistent, even lighting.

Those little patches of sunlight coming through the trees (also called dappled light) might look pretty in person, but they can create distracting bright spots across your subject's face, skin, and clothing.

Here are a few things I keep in mind when shooting in wooded areas:

🌳 Look for solid shade. I want my subjects evenly lit rather than having random patches of harsh sunlight hitting different parts of their bodies.

☀️ Use backlighting to your advantage. When the light is right, I love positioning the sun behind my subjects to create that beautiful, soft glow around their hair and shoulders.

📸 Don't forget your lens hood! Shooting toward the sun can introduce unwanted lens flare and reduce contrast. A lens hood can help control some of that stray light while still allowing you to create beautiful backlit portraits.

And remember, just because a location is beautiful doesn't mean every spot within it has great lighting!

Learning to recognize good light is just as important as knowing your camera settings.

📸 Just getting started in photography? I've put together a collection of FREE resources to help newer photographers build their skills and confidence behind the camera!

From lighting and posing to camera gear and more, there's plenty to help you along the way.

Head to the link in my bio to explore all the free resources available!

And don't forget to save this tip for your next outdoor session! 🌳
If you’re planning family photos around Houston or The Woodlands, I've got 8 beautiful locations to consider 👇🏻 

📍 W.G. Jones State Forest — Woodsy, natural, and perfect for that classic outdoor family portrait look.

📍 Alden Bridge Park — Relaxed, timeless, and a great option for families who want plenty of greenery.

📍 Rob Fleming Park at Creekside — Scenic, family-friendly, and especially beautiful for those warm, natural portraits.

📍 The Woodlands Waterway — A great mix of greenery, architecture, and a slightly more urban feel.

📍 Hughes Landing — Modern and polished with plenty of variety for your gallery.

📍 Mercer Botanic Gardens — Lush, colorful, and perfect if you love a garden-inspired backdrop.

📍 Downtown Conroe — Lots of character and architecture for something a little different from the traditional park setting.

📍 Downtown Tomball — Charming, casual, and full of personality.

🔖 SAVE this list for when it’s time to plan your family photos!

Still need to get your fall family photos on the calendar? I have just a few weekend dates remaining this season:

October 10 & 17
November 8 & 15

If one of those dates works for your family, don’t wait too long to grab it! Head to the link in my bio to reserve your family session. 📸
A little bit of flash can go a LONG way outdoors. 📸

When I’m photographing families or seniors outside, I’m not trying to overpower the natural light or make the photo look like it was taken with flash.

I just want a little extra light to soften those shadows, even out skin tones, and give me a more polished final image.

The key? Keep it subtle.

Your flash should work with the natural light—not fight against it. When you get that balance right, you still get the beautiful look of an outdoor session, just with a little more control over your subject’s lighting.

If you’re a newer photographer, start experimenting with adding a small amount of off-camera flash to your outdoor sessions. You might be surprised by how much of a difference it makes!

📸 And if you’re building your photography skills, I have free resources on lighting, gear, posing, and more available through the link in my bio.
The goal is to coordinate—not match. 👏🏻

Planning outfits for the whole family can easily become the most stressful part of family photos, so here’s my favorite way to simplify it:

Start with one person’s outfit (Mom, I’m looking at you 😉) and build everyone else around it.

Choose a color palette that works well with your location. For an outdoor session, earthy greens, browns, blues, creams, and other natural tones photograph beautifully.

Then add some variety! Mix different shades of denim, layer jackets or sweaters, and incorporate different fabrics and textures. Everyone should look like they belong together without looking like you bought the same outfit in five different sizes. 😂

And most importantly, choose clothes that actually feel like your family. You’ll be much more comfortable in front of the camera—and it’ll show in your photos.

And don't forget, my weekend family session dates are filling up fast! 👇🏻

October 10th & 17th
November 8th & 15th

📸 Need a little more help planning your session? My free Family Session Welcome Guide covers wardrobe, locations, preparing for your session, and more. Grab it through the link in my bio!

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

Facebook logo
Instagram logo
Pinterest logo
Linked In logo

FloDesk FREE STYLE GUIDE

Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.