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Wardrobe Styling 101: Proven Expert Advice from Erin Fetz

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

Headshots and Branding Wardrobe Styling

When it comes to professional headshots and branding photos, what you wear can make all the difference. It’s not just about looking good—it’s about creating an image that resonates with your personal brand. To help you make the best wardrobe choices, we sat down with expert stylist Erin Fetz, owner of Erin Fetz Image Consulting, to get her top tips on how to nail your look for your next photo session.

In this insightful Q&A session, Erin provides valuable advice on everything from choosing colors to selecting the perfect accessories. Read on to discover how you can elevate your headshots and branding wardrobe styling to the next level.

wardrobe styling

Q: What is the best color to wear for a branding portrait session?

A: The best color to wear for portraits is one that makes you look vibrant and compliments your features. Several physical characteristics, including hair and eye color, skin tone, and the degree of contract between these features, will determine the best color palette for your unique beauty, There are lots of online apps and social media videos that will help you with this, but the surest route is to find a Certified Color Consultant.

Q: Should I wear patterns or solid colors for my portrait?

A: It is usually better to wear solids. In addition to certain, especially small, prints “dancing” on camera, wearing solids also makes your outfit more timeless and avoids dating you and the portrait.

headshots and branding

Q: How should I dress to flatter my body type in a portrait?

A: This is critical. Wearing the right silhouettes for your body type will instantly slim you and create a pleasing, proportionate appearance. I’m always surprised by how many women wear the exact opposite of what their body shape would suggest. One common example is that women tend to wear oversized tops to try and cover their bellies. This, however, actually makes their tummy look larger and a natural waistline impossible.

Q: What are the common body shapes for women?

A: Depending on who you ask, you could get a million different answers to this, but it’s mostly just different names for the same body types: One Stylist’s “hourglass” is another’s “X”. I use simple to understand labels: Apple, Pear, Strawberry, Rectangle and Hourglass. A surprising fact is that most women are a combination of body shapes. The trick is combining the right tricks to create your unique “Best Dressed Recipe”.

professional headshot styling

Q: Is it better to wear jewelry or keep accessories minimal for a portrait?

A: The short answer is Yes! You should wear jewelry or accessories BUT keep it minimal. You want the attention on you – not your bright and shinies.

Q: Should I consider the background when choosing my outfit for a portrait?

A: If this is an in-studio session, your photographer will select a background based on what you’re wearing. Less work for you! If it’s outdoors or some other location, you’ll want to wear an outfit that fits the above guidelines and makes sense in the context of that environment.

corporate headshots styling

Q: How formal should my attire be for a professional portrait?

A: That depends on the degree of formality generally considered appropriate for your profession. Think in terms of who will be seeing this headshot and what you want to communicate to them. Are you a lawyer needing to instill trust and respect or an Advertising Executive needing to show a bit of flair and creativity?

Q: What hairstyles or hair accessories work best for portrait sessions?

A: You want your hair to be the best version of how you wear it most days. Often your photographer will provide or offer you the services of a Hair & Makeup Professional to take care of this for you. You want to look great but still recognizable! Avoid hair accessories. They will date your look.

professional wardrobe styling

Q: Should I match my outfit with others in the portrait or go for contrasting looks?

A: Matchy-matchy is outy-outy. Not everyone has to wear navy blue! Shoot for a color palette using analogous colors. These are colors that are next to each other on the color wheel. They will usually match well and create a serene and comfortable look. For example, blue, blue-green, and green form an analogous color scheme.

headshots and branding styling

Conclusion

Choosing the right wardrobe for headshots and branding photos is an essential part of creating an image that represents your personal brand. By following Erin Fetz’s expert tips on headshots and branding wardrobe styling, you can walk into your next photo session feeling confident, prepared, and ready to make a lasting impression.

To learn more about expert wardrobe styling and personal branding, visit Erin Fetz Image Consulting.

Recent Headshot Sessions

Woman in striped blouse smiling for a professional business headshot.

Woman in black suit jacket smiling for camera in a professional headshot.

Woman in blue suit jacket smiling for a professional headshot as a school administrator.

Woman in hijab smiling for a professional therapist headshot in The Woodlands, TX.

Woman in blue suit jacket smiling for the camera for a professional corporate headshot.

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

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@taraflanneryphotography

- Do this instead 👇🏻

Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself.

Your space tells clients what working with you feels like.

Here’s how different backdrops communicate different messages:

🏢 Corporate office → traditional, established, and formal.

🌿 Natural outdoor setting → approachable, creative, and warm.

🏙️ Urban or architectural environment → modern, edgy, and innovative.

🎨 Solid color or studio backdrop → clean, versatile, and timeless.

Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose.

And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic.

Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression.

📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best.

#headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

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Open post by taraflanneryphotography with ID 18078263909156290
- Do this instead 👇🏻 Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself. Your space tells clients what working with you feels like. Here’s how different backdrops communicate different messages: 🏢 Corporate office → traditional, established, and formal. 🌿 Natural outdoor setting → approachable, creative, and warm. 🏙️ Urban or architectural environment → modern, edgy, and innovative. 🎨 Solid color or studio backdrop → clean, versatile, and timeless. Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose. And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic. Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression. 📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best. #headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

Here’s how to fix that 👇🏻

If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal.

Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves.

But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self.

Here’s how I help clients do just that:

1️⃣ The Consultation

Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed).

2️⃣ A Calm, Supportive Environment

Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos.

3️⃣ A Little Preparation Goes a Long Way

Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence.

Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛

📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today.

#professionalheadshots #corporateheadshots #headshotphotographer #headshottips

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Open post by taraflanneryphotography with ID 17961749040003344
Here’s how to fix that 👇🏻 If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal. Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves. But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self. Here’s how I help clients do just that: 1️⃣ The Consultation Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed). 2️⃣ A Calm, Supportive Environment Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos. 3️⃣ A Little Preparation Goes a Long Way Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence. Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛 📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today. #professionalheadshots #corporateheadshots #headshotphotographer #headshottips

Here`s what you can expect at a headshot session with me 👇🏻

✨ Pre-session consultation to understand your brand and team dynamics
📋 Wardrobe guidance that aligns with your company culture
🎯 Multiple looks and expressions to give everyone options
⏰ Efficient workflow that respects everyone`s busy schedules
💼 Professional retouching that maintains authenticity
📱 Digital gallery delivery within 48 hours

Be honest—when was the last time your team photos actually represented who you are today? Most companies wait 3-5 years between updates, but your people (and your business) evolve much faster than that.

Your team`s headshots aren`t just photos—they`re the first impression potential clients, partners, and talent get of your company culture. When they`re outdated or inconsistent, what message does that send?

Ready to show the world the dynamic team you`ve built? Let`s create imagery that matches your company`s growth. 🚀

#headshots #corporatephotography #teamheadshots #professionalphotography #houstonphotographer

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Open post by taraflanneryphotography with ID 18097105072802709
Here's what you can expect at a headshot session with me 👇🏻 ✨ Pre-session consultation to understand your brand and team dynamics 📋 Wardrobe guidance that aligns with your company culture 🎯 Multiple looks and expressions to give everyone options ⏰ Efficient workflow that respects everyone's busy schedules 💼 Professional retouching that maintains authenticity 📱 Digital gallery delivery within 48 hours Be honest—when was the last time your team photos actually represented who you are today? Most companies wait 3-5 years between updates, but your people (and your business) evolve much faster than that. Your team's headshots aren't just photos—they're the first impression potential clients, partners, and talent get of your company culture. When they're outdated or inconsistent, what message does that send? Ready to show the world the dynamic team you've built? Let's create imagery that matches your company's growth. 🚀 #headshots #corporatephotography #teamheadshots #professionalphotography #houstonphotographer

I get it—parents worry their kids won’t sit still, won’t smile, or will get tired too quickly. But here’s the truth: that’s exactly what makes the photos beautiful.

✨ We start playfully — no pressure, just letting your kids warm up at their own pace.
📸 I’ll guide you into natural interactions, like walking, snuggling, or playing together.
😊 Expect tickle fights, giggles, and even a little silliness—it’s all part of the fun.
🍂 Kids need breaks? We roll with it. The best smiles usually come after they’ve had a chance to relax.
👨‍👩‍👧‍👦 Every child gets their moment to shine—without forcing fake poses.

There’s no “perfect behavior” required. The most memorable family portraits happen when your kids are just being themselves—and you’re right there with them.

Because this isn’t about stiff poses or saying “cheese.” It’s about capturing the real magic of your family in this season of life.

📩 Ready for a session your kids will actually enjoy? DM me to get started!

#familyportraits #behindthescenes #whattoexpect #thewoodlandstxphotographer #familyphotosession

7 0
Open post by taraflanneryphotography with ID 18058614485560833
I get it—parents worry their kids won’t sit still, won’t smile, or will get tired too quickly. But here’s the truth: that’s exactly what makes the photos beautiful. ✨ We start playfully — no pressure, just letting your kids warm up at their own pace. 📸 I’ll guide you into natural interactions, like walking, snuggling, or playing together. 😊 Expect tickle fights, giggles, and even a little silliness—it’s all part of the fun. 🍂 Kids need breaks? We roll with it. The best smiles usually come after they’ve had a chance to relax. 👨‍👩‍👧‍👦 Every child gets their moment to shine—without forcing fake poses. There’s no “perfect behavior” required. The most memorable family portraits happen when your kids are just being themselves—and you’re right there with them. Because this isn’t about stiff poses or saying “cheese.” It’s about capturing the real magic of your family in this season of life. 📩 Ready for a session your kids will actually enjoy? DM me to get started! #familyportraits #behindthescenes #whattoexpect #thewoodlandstxphotographer #familyphotosession

Here`s the hard truth about acting headshots that most photographers won`t tell you 👇🏻

If a casting director can`t immediately see what role you`d play just by looking at your photo, you`ve already lost the audition.

Corporate headshots show professionalism. Acting headshots show CHARACTER—and that requires a completely different approach.

Most actors think they need one `perfect` headshot with a generic smile. But casting directors aren`t looking for pleasant—they`re looking for types. The lawyer, the best friend, the villain. And they need to see it instantly.

That`s why specificity wins:
✨ Confident and commanding for lawyer roles
✨ Warm and approachable for parent characters
✨ Hint of mischief for villain parts

But here`s the bigger mistake—thinking one headshot is enough. One headshot = one role. Multiple headshots = multiple opportunities.

You need range: commercial-friendly, dramatic, playful, maybe edgy. When casting directors see variety, they`re thinking about how you fit their ENTIRE project.

Not every photographer understands acting industry standards. When I work with actors, we plan multiple `looks` in one session—because every shot needs to feel intentional.

Ready to create acting headshots that actually get you cast? Let`s plan a session that shows your full range.

#actingheadshots #headshots #professionalheadshots #houstonphotographer #modelingheadshots

4 0
Open post by taraflanneryphotography with ID 18086244871763501
Here's the hard truth about acting headshots that most photographers won't tell you 👇🏻 If a casting director can't immediately see what role you'd play just by looking at your photo, you've already lost the audition. Corporate headshots show professionalism. Acting headshots show CHARACTER—and that requires a completely different approach. Most actors think they need one 'perfect' headshot with a generic smile. But casting directors aren't looking for pleasant—they're looking for types. The lawyer, the best friend, the villain. And they need to see it instantly. That's why specificity wins: ✨ Confident and commanding for lawyer roles ✨ Warm and approachable for parent characters ✨ Hint of mischief for villain parts But here's the bigger mistake—thinking one headshot is enough. One headshot = one role. Multiple headshots = multiple opportunities. You need range: commercial-friendly, dramatic, playful, maybe edgy. When casting directors see variety, they're thinking about how you fit their ENTIRE project. Not every photographer understands acting industry standards. When I work with actors, we plan multiple 'looks' in one session—because every shot needs to feel intentional. Ready to create acting headshots that actually get you cast? Let's plan a session that shows your full range. #actingheadshots #headshots #professionalheadshots #houstonphotographer #modelingheadshots

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.