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5 Strong Ways a Personal Branding Session Boosts Your Brand

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

The Importance of Personal Branding

Your online presence says a lot about you. Whether you’re an entrepreneur, business coach, or corporate professional, the way you present yourself can shape how potential clients and connections perceive you. A well-executed personal branding photoshoot is one of the best ways to elevate your business image and establish credibility.

Recently, I had the pleasure of working with Jim Field, a business coach who specializes in guiding professional women to success. Jim’s branding session with me was all about capturing his personality, professionalism, and passion for helping others. Here are five powerful ways a personal branding photoshoot can elevate your business, inspired by Jim’s experience.

Business coach sitting on couch for a personal branding photo.

1. Builds Instant Credibility

First impressions matter! When potential clients visit your website or LinkedIn profile, they form an opinion about you within seconds. A professional branding photoshoot ensures that you present yourself as a polished, confident, and credible expert in your field.

For Jim, credibility is everything. As a business coach guiding women professionals through career growth and entrepreneurial success, his audience needs to trust him immediately. His updated branding photos showcase his warmth, experience, and professionalism, helping him make a strong first impression with potential clients.

2. Showcases Authenticity

Personal branding photography goes beyond a standard headshot—it tells your unique story. Authenticity is key in today’s business world, where people want to connect with real individuals, not just faceless brands.

During Jim’s session, I captured a variety of images, including relaxed lifestyle shots that reflect his approachable coaching style. These images help potential clients see who Jim really is—someone who listens, understands, and genuinely cares about their success. By showing his personality through his branding photos, Jim strengthens his connection with his audience.

Business coach working with a female client.

3. Creates Consistency Across Platforms

Brand consistency is essential for recognition and trust. Your photos should align with your overall brand messaging and be used across all professional platforms, from your website to social media and marketing materials.

Before his branding session, Jim had outdated images that didn’t truly represent him. Now, he has a collection of cohesive, high-quality photos that maintain a professional and consistent look across his website, LinkedIn, and coaching materials. This consistency reinforces his brand identity and makes him instantly recognizable to his audience.

4. Connects with the Right Audience

Your personal brand should resonate with your ideal clients. Everything from your outfit choice to the background of your photos can influence how potential clients perceive you.

Jim’s target audience is professional women looking for expert guidance in their careers. His branding session was carefully planned to create images that feel warm, welcoming, and strong—traits that align with his coaching style. By tailoring his branding photos to appeal to his specific audience, Jim ensures that his online presence speaks directly to the people he wants to reach.

Branding session photos for a business coach.

5. Enhances Marketing Efforts

A personal branding photoshoot doesn’t just provide great headshots—it gives you a library of high-quality images that can be used in various marketing materials. From social media posts to email newsletters and presentations, strong branding photography makes your marketing more effective.

Jim’s new branding images have become a key asset in his marketing strategy. He now has a selection of photos that showcase different aspects of his business, making it easier to create compelling content for his website, social media, and promotional materials. With these professional images, his brand messaging is clearer, more engaging, and more impactful.

Elevate Your Own Personal Brand

Jim Field’s experience is a perfect example of how personal branding photography can transform a business. Whether you’re a coach, entrepreneur, or corporate leader, investing in a branding session can elevate your business presence, increase trust with your audience, and enhance your marketing efforts.

Jim’s photoshoot took place at WorkLodge, a dynamic workspace designed for business professionals. If you’re looking for an inspiring space to work, collaborate, or even host your own branding session, WorkLodge is a fantastic option. Special thanks to MaryHelen Hanks for making this session a success!

If you’re ready to elevate your personal brand, let’s chat! I’d love to help you create branding images that showcase your unique personality and expertise. Book your free consultation HERE!

A Behind-The-Scenes Look

Behind the scenes photo at WorkLodge for a branding session with Tara Flannery Photography.

Behind the scenes photo at WorkLodge for a branding session with Tara Flannery Photography.

Behind the scenes photo at WorkLodge for a branding session with Tara Flannery Photography.

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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@taraflanneryphotography

- Do this instead 👇🏻

Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself.

Your space tells clients what working with you feels like.

Here’s how different backdrops communicate different messages:

🏢 Corporate office → traditional, established, and formal.

🌿 Natural outdoor setting → approachable, creative, and warm.

🏙️ Urban or architectural environment → modern, edgy, and innovative.

🎨 Solid color or studio backdrop → clean, versatile, and timeless.

Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose.

And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic.

Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression.

📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best.

#headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

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Open post by taraflanneryphotography with ID 18078263909156290
- Do this instead 👇🏻 Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself. Your space tells clients what working with you feels like. Here’s how different backdrops communicate different messages: 🏢 Corporate office → traditional, established, and formal. 🌿 Natural outdoor setting → approachable, creative, and warm. 🏙️ Urban or architectural environment → modern, edgy, and innovative. 🎨 Solid color or studio backdrop → clean, versatile, and timeless. Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose. And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic. Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression. 📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best. #headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

Here’s how to fix that 👇🏻

If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal.

Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves.

But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self.

Here’s how I help clients do just that:

1️⃣ The Consultation

Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed).

2️⃣ A Calm, Supportive Environment

Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos.

3️⃣ A Little Preparation Goes a Long Way

Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence.

Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛

📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today.

#professionalheadshots #corporateheadshots #headshotphotographer #headshottips

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Open post by taraflanneryphotography with ID 17961749040003344
Here’s how to fix that 👇🏻 If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal. Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves. But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self. Here’s how I help clients do just that: 1️⃣ The Consultation Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed). 2️⃣ A Calm, Supportive Environment Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos. 3️⃣ A Little Preparation Goes a Long Way Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence. Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛 📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today. #professionalheadshots #corporateheadshots #headshotphotographer #headshottips

Here`s what you can expect at a headshot session with me 👇🏻

✨ Pre-session consultation to understand your brand and team dynamics
📋 Wardrobe guidance that aligns with your company culture
🎯 Multiple looks and expressions to give everyone options
⏰ Efficient workflow that respects everyone`s busy schedules
💼 Professional retouching that maintains authenticity
📱 Digital gallery delivery within 48 hours

Be honest—when was the last time your team photos actually represented who you are today? Most companies wait 3-5 years between updates, but your people (and your business) evolve much faster than that.

Your team`s headshots aren`t just photos—they`re the first impression potential clients, partners, and talent get of your company culture. When they`re outdated or inconsistent, what message does that send?

Ready to show the world the dynamic team you`ve built? Let`s create imagery that matches your company`s growth. 🚀

#headshots #corporatephotography #teamheadshots #professionalphotography #houstonphotographer

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Open post by taraflanneryphotography with ID 18097105072802709
Here's what you can expect at a headshot session with me 👇🏻 ✨ Pre-session consultation to understand your brand and team dynamics 📋 Wardrobe guidance that aligns with your company culture 🎯 Multiple looks and expressions to give everyone options ⏰ Efficient workflow that respects everyone's busy schedules 💼 Professional retouching that maintains authenticity 📱 Digital gallery delivery within 48 hours Be honest—when was the last time your team photos actually represented who you are today? Most companies wait 3-5 years between updates, but your people (and your business) evolve much faster than that. Your team's headshots aren't just photos—they're the first impression potential clients, partners, and talent get of your company culture. When they're outdated or inconsistent, what message does that send? Ready to show the world the dynamic team you've built? Let's create imagery that matches your company's growth. 🚀 #headshots #corporatephotography #teamheadshots #professionalphotography #houstonphotographer

I get it—parents worry their kids won’t sit still, won’t smile, or will get tired too quickly. But here’s the truth: that’s exactly what makes the photos beautiful.

✨ We start playfully — no pressure, just letting your kids warm up at their own pace.
📸 I’ll guide you into natural interactions, like walking, snuggling, or playing together.
😊 Expect tickle fights, giggles, and even a little silliness—it’s all part of the fun.
🍂 Kids need breaks? We roll with it. The best smiles usually come after they’ve had a chance to relax.
👨‍👩‍👧‍👦 Every child gets their moment to shine—without forcing fake poses.

There’s no “perfect behavior” required. The most memorable family portraits happen when your kids are just being themselves—and you’re right there with them.

Because this isn’t about stiff poses or saying “cheese.” It’s about capturing the real magic of your family in this season of life.

📩 Ready for a session your kids will actually enjoy? DM me to get started!

#familyportraits #behindthescenes #whattoexpect #thewoodlandstxphotographer #familyphotosession

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Open post by taraflanneryphotography with ID 18058614485560833
I get it—parents worry their kids won’t sit still, won’t smile, or will get tired too quickly. But here’s the truth: that’s exactly what makes the photos beautiful. ✨ We start playfully — no pressure, just letting your kids warm up at their own pace. 📸 I’ll guide you into natural interactions, like walking, snuggling, or playing together. 😊 Expect tickle fights, giggles, and even a little silliness—it’s all part of the fun. 🍂 Kids need breaks? We roll with it. The best smiles usually come after they’ve had a chance to relax. 👨‍👩‍👧‍👦 Every child gets their moment to shine—without forcing fake poses. There’s no “perfect behavior” required. The most memorable family portraits happen when your kids are just being themselves—and you’re right there with them. Because this isn’t about stiff poses or saying “cheese.” It’s about capturing the real magic of your family in this season of life. 📩 Ready for a session your kids will actually enjoy? DM me to get started! #familyportraits #behindthescenes #whattoexpect #thewoodlandstxphotographer #familyphotosession

Here`s the hard truth about acting headshots that most photographers won`t tell you 👇🏻

If a casting director can`t immediately see what role you`d play just by looking at your photo, you`ve already lost the audition.

Corporate headshots show professionalism. Acting headshots show CHARACTER—and that requires a completely different approach.

Most actors think they need one `perfect` headshot with a generic smile. But casting directors aren`t looking for pleasant—they`re looking for types. The lawyer, the best friend, the villain. And they need to see it instantly.

That`s why specificity wins:
✨ Confident and commanding for lawyer roles
✨ Warm and approachable for parent characters
✨ Hint of mischief for villain parts

But here`s the bigger mistake—thinking one headshot is enough. One headshot = one role. Multiple headshots = multiple opportunities.

You need range: commercial-friendly, dramatic, playful, maybe edgy. When casting directors see variety, they`re thinking about how you fit their ENTIRE project.

Not every photographer understands acting industry standards. When I work with actors, we plan multiple `looks` in one session—because every shot needs to feel intentional.

Ready to create acting headshots that actually get you cast? Let`s plan a session that shows your full range.

#actingheadshots #headshots #professionalheadshots #houstonphotographer #modelingheadshots

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Open post by taraflanneryphotography with ID 18086244871763501
Here's the hard truth about acting headshots that most photographers won't tell you 👇🏻 If a casting director can't immediately see what role you'd play just by looking at your photo, you've already lost the audition. Corporate headshots show professionalism. Acting headshots show CHARACTER—and that requires a completely different approach. Most actors think they need one 'perfect' headshot with a generic smile. But casting directors aren't looking for pleasant—they're looking for types. The lawyer, the best friend, the villain. And they need to see it instantly. That's why specificity wins: ✨ Confident and commanding for lawyer roles ✨ Warm and approachable for parent characters ✨ Hint of mischief for villain parts But here's the bigger mistake—thinking one headshot is enough. One headshot = one role. Multiple headshots = multiple opportunities. You need range: commercial-friendly, dramatic, playful, maybe edgy. When casting directors see variety, they're thinking about how you fit their ENTIRE project. Not every photographer understands acting industry standards. When I work with actors, we plan multiple 'looks' in one session—because every shot needs to feel intentional. Ready to create acting headshots that actually get you cast? Let's plan a session that shows your full range. #actingheadshots #headshots #professionalheadshots #houstonphotographer #modelingheadshots

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.