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How to Create a Brand Portfolio | Houston Headshot Photographer

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in corporate headshots and can help with how to create a brand portfolio.  See more headshots in the gallery.  Contact me to book your professional headshot today!

How to Create a Brand Portfolio

Your brand is much more than a name and a logo.  It encompasses all of what you do, who you are, and how you provide for your clients.  When creating a marketing strategy, it’s a good idea to think about who your target clients are and how you will serve them.  Another part of marketing involves creating that brand – who you will be and how you will operate.  Online marketing involves a website, social media, and other online advertising.  Talk with your photographer about how to create a brand portfolio.  This involves not just creating a headshot or one image to be used everywhere.  It involves creating a portfolio of images to represent you, your company, and your brand.  A headshot should be included in this portfolio but also images that show what you do and who you work with.

Lawyers

We created a brand portfolio of images for Pegah and her law firm.  Both partners got headshots as well as full body or three-quarter length shots for marketing.  We also created a few images with the two partners together.  This portfolio provides a number of images that they can pull from when the marketing need arises.  And the website can display not just one look but a variety of images.

How to Create a Brand Portfolioman headshot on white background with blue suitwoman in blue suit headshothow to create a brand portfoliobusiness partners posing for marketing imagesman and woman business partners pose for branding imagesbranding portfolio images

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

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@taraflanneryphotography

At the end of the day, it’s not about the title—it’s about what the photos actually do for you.

For most teams, the hardest part isn’t getting the photos taken… it’s coordinating everything around it.

Schedules, availability, keeping the look consistent across everyone—it adds up quickly, and it’s usually why it gets pushed off.

That’s exactly why I created a Corporate Team Headshot Planner—to make the process simple, organized, and easy to execute from start to finish.

📥 If updating your team’s photos has been sitting on your to-do list, this will help you finally get it done—link in bio.

32 0
Open post by taraflanneryphotography with ID 18116997898903617
At the end of the day, it’s not about the title—it’s about what the photos actually do for you. For most teams, the hardest part isn’t getting the photos taken… it’s coordinating everything around it. Schedules, availability, keeping the look consistent across everyone—it adds up quickly, and it’s usually why it gets pushed off. That’s exactly why I created a Corporate Team Headshot Planner—to make the process simple, organized, and easy to execute from start to finish. 📥 If updating your team’s photos has been sitting on your to-do list, this will help you finally get it done—link in bio.

If headshot lighting feels confusing, I put together a guide with 3 simple setups that will get you consistent results—link in bio.

If your headshots feel a little “off”… it’s usually not your camera—it’s your lighting.

Here are 5 mistakes I see all the time:

1️⃣ Lighting from below
Creates unflattering shadows. Keep your light slightly above eye level.

2️⃣ Too much (or too harsh) light
Softer, controlled light will always look more professional.

3️⃣ No direction to your light
Flat lighting = flat images. You need some angle to create depth.

4️⃣ Mixing multiple light sources
This is how you end up with weird color and inconsistent tones.

5️⃣ Ignoring catchlights
Small detail, big impact—this is what brings life to your subject’s eyes.

Lighting doesn’t need to be complicated… it just needs to be intentional.

Curious—what’s been the hardest part about lighting for you?

31 0
Open post by taraflanneryphotography with ID 17870461365628869
If headshot lighting feels confusing, I put together a guide with 3 simple setups that will get you consistent results—link in bio. If your headshots feel a little “off”… it’s usually not your camera—it’s your lighting. Here are 5 mistakes I see all the time: 1️⃣ Lighting from below Creates unflattering shadows. Keep your light slightly above eye level. 2️⃣ Too much (or too harsh) light Softer, controlled light will always look more professional. 3️⃣ No direction to your light Flat lighting = flat images. You need some angle to create depth. 4️⃣ Mixing multiple light sources This is how you end up with weird color and inconsistent tones. 5️⃣ Ignoring catchlights Small detail, big impact—this is what brings life to your subject’s eyes. Lighting doesn’t need to be complicated… it just needs to be intentional. Curious—what’s been the hardest part about lighting for you?

I put together a Guide to Photography Gear for those of you who need some help deciding what is actually worth investing in (and what`s not). The link is in my bio!

Lighting is one of those things that feels complicated when you’re starting out… but it doesn’t have to be.

At the end of the day—light is light.

You don’t need the most expensive setup to get good results. What matters more is having something reliable that you understand how to use.

Especially if you’re shooting outside… the last thing you want is a $2,000 light going down in the wind.

Start simple.
Focus on gear you can trust.
And build from there.

Curious—what lighting setup are you using right now?

43 1
Open post by taraflanneryphotography with ID 18124927108663241
I put together a Guide to Photography Gear for those of you who need some help deciding what is actually worth investing in (and what's not). The link is in my bio! Lighting is one of those things that feels complicated when you’re starting out… but it doesn’t have to be. At the end of the day—light is light. You don’t need the most expensive setup to get good results. What matters more is having something reliable that you understand how to use. Especially if you’re shooting outside… the last thing you want is a $2,000 light going down in the wind. Start simple. Focus on gear you can trust. And build from there. Curious—what lighting setup are you using right now?

My Photographer Gear Guide is linked in my bio if you’re trying to figure out what’s actually worth investing in when you’re first starting out.

Because the truth is—you don’t need everything right away.

When you’re new, it’s easy to feel like you need all the gear… but really, it comes down to a few key pieces.

A solid camera body and a really good lens will take you further than a full bag of equipment you don’t know how to use yet.

If you’re deciding where to spend your money, start there.

A 24–70mm or 70–200mm lens will cover more than you think—and give you the flexibility to shoot a wide range of sessions without overcomplicating things.

Curious—what was the first piece of gear you invested in?

50 3
Open post by taraflanneryphotography with ID 17980146186029923
My Photographer Gear Guide is linked in my bio if you’re trying to figure out what’s actually worth investing in when you’re first starting out. Because the truth is—you don’t need everything right away. When you’re new, it’s easy to feel like you need all the gear… but really, it comes down to a few key pieces. A solid camera body and a really good lens will take you further than a full bag of equipment you don’t know how to use yet. If you’re deciding where to spend your money, start there. A 24–70mm or 70–200mm lens will cover more than you think—and give you the flexibility to shoot a wide range of sessions without overcomplicating things. Curious—what was the first piece of gear you invested in?

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.