How to Create a Brand Portfolio | Houston Headshot Photographer

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in corporate headshots and can help with how to create a brand portfolio.  See more headshots in the gallery.  Contact me to book your professional headshot today!

How to Create a Brand Portfolio

Your brand is much more than a name and a logo.  It encompasses all of what you do, who you are, and how you provide for your clients.  When creating a marketing strategy, it’s a good idea to think about who your target clients are and how you will serve them.  Another part of marketing involves creating that brand – who you will be and how you will operate.  Online marketing involves a website, social media, and other online advertising.  Talk with your photographer about how to create a brand portfolio.  This involves not just creating a headshot or one image to be used everywhere.  It involves creating a portfolio of images to represent you, your company, and your brand.  A headshot should be included in this portfolio but also images that show what you do and who you work with.

Lawyers

We created a brand portfolio of images for Pegah and her law firm.  Both partners got headshots as well as full body or three-quarter length shots for marketing.  We also created a few images with the two partners together.  This portfolio provides a number of images that they can pull from when the marketing need arises.  And the website can display not just one look but a variety of images.

How to Create a Brand Portfolioman headshot on white background with blue suitwoman in blue suit headshothow to create a brand portfoliobusiness partners posing for marketing imagesman and woman business partners pose for branding imagesbranding portfolio images

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

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@taraflanneryphotography

The best part of this job?👇🏼

 Seeing clients recognize themselves in their photos — confident, professional, and proud — never gets old. 

Your kind words, trust, and support mean more than you know, and they’re the reason I love what I do every single day.

Every session is about more than just photos. It’s about helping you feel seen, confident, and represented in a way that truly feels like you.

Thank you to every client who’s trusted me with their story — and shared such thoughtful reviews along the way.

✨ Ready to create images you’ll love just as much? 

Click the link in my bio to get started. 📸

#HoustonPhotographer #HoustonBrandingPhotograph #social #socialproof #clienttestimonials #houstonphotographer
Some poses might feel a little silly in the moment and that’s okay. 📸👇🏼

One of the biggest secrets to great photos is being willing to experiment.

What feels “unnatural” in real life often looks confident, effortless, and polished on camera. That’s why posing is such a big part of what I do during every session.

I’ll guide you through adjustments, test different angles, and fine-tune details so we find what truly works for you. 

You don’t need to overthink it or worry about how you look — trusting the process is where the magic happens.

You show up. I’ll handle the posing.

📩 Ready to experience a guided, stress-free session?

 🔗 Click the link in my bio to get started.

#ProfessionalHeadshots #BrandingPhotography #PersonalBranding #PosingGuidance #PhotographyExpert #HeadshotTips #BrandingSession #ConfidenceOnCamera #ShowUpConfident #BehindTheScenes #PhotographyTips #OnCameraConfidence #TrustTheProcess
I hear this all the time — and the good news is, you don’t need to👇🏻

Guiding you through posing, angles, and expressions is literally my job.

During every session, I give clear, simple direction so you never feel awkward or unsure of what to do next.

My goal is to help you feel comfortable, relaxed, and confident — because that’s when you look your best. 

You’re never expected to “perform” or figure it out on your own. I’ll position you in ways that highlight your best features and feel natural to you.

All you need to do is show up. I’ll take care of the rest.

📩 Ready for a stress-free headshot or branding session? 

🔗 Click the link in my bio to get started.

#HeadshotTips #PhotographyEducation #ProfessionalHeadshots #BrandingPhotography #PersonalBranding #HoustonPhotographer #HoustonBrandingPhotographer #PosingTips
Your face is the star of your headshot — and how your hair frames it makes all the difference. ✨

Here's what most people miss: hair should frame your features, not compete with them.

✨ Thicker hair? Pull it back to highlight your face. 

✨ Thinner hair? Bring it forward for balance and dimension.

Small adjustments like this help your headshot truly reflect you — confident, polished, and professional.

The goal is simple: when someone sees your photo, they see YOU. Your personality, your confidence, your energy — all in one image.

📩 Want guidance on how to make your headshot look and feel its absolute best?

 📲 DM me to schedule a consultation and let’s create a photo that works for you.

#ProfessionalHeadshots #BrandingPhotography #PersonalBranding #HeadshotTips #BusinessHeadshots #WomenInBusiness #EntrepreneurBranding #ProfessionalPhotography #HoustonPhotographer #VisualBranding
In Part 3 of our mic’d-up series... 👇🏼

— we’re taking you even deeper behind the scenes. 📸

The posing cues, lighting tweaks, and real-time direction aren’t just “nice touches” — they’re what turn great shots into professional branding assets you’ll actually use.

Branding sessions aren’t just about photos. They’re about creating a library of content that elevates your website, social media, and marketing materials — all while staying true to your personality and brand energy.

My clients are always surprised by how effortless it feels when guidance, strategy, and personality come together on camera. 

You don’t need to be a model — you just need to show up. I’ll handle the rest.

✨ Ready to create a visual story that actually works for your business?

Book a FREE CONSULTATION with the link in my bio!

#BehindTheScenes #ContentStrategy #BrandingTips #MarketingContent #BusinessContent #BusinessGrowth #WomenInBusiness #EntrepreneurLife #MarketingMadeSimple #ShowUpOnline

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.