How to Create a Brand Portfolio | Houston Headshot Photographer

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in corporate headshots and can help with how to create a brand portfolio.  See more headshots in the gallery.  Contact me to book your professional headshot today!

How to Create a Brand Portfolio

Your brand is much more than a name and a logo.  It encompasses all of what you do, who you are, and how you provide for your clients.  When creating a marketing strategy, it’s a good idea to think about who your target clients are and how you will serve them.  Another part of marketing involves creating that brand – who you will be and how you will operate.  Online marketing involves a website, social media, and other online advertising.  Talk with your photographer about how to create a brand portfolio.  This involves not just creating a headshot or one image to be used everywhere.  It involves creating a portfolio of images to represent you, your company, and your brand.  A headshot should be included in this portfolio but also images that show what you do and who you work with.

Lawyers

We created a brand portfolio of images for Pegah and her law firm.  Both partners got headshots as well as full body or three-quarter length shots for marketing.  We also created a few images with the two partners together.  This portfolio provides a number of images that they can pull from when the marketing need arises.  And the website can display not just one look but a variety of images.

How to Create a Brand Portfolioman headshot on white background with blue suitwoman in blue suit headshothow to create a brand portfoliobusiness partners posing for marketing imagesman and woman business partners pose for branding imagesbranding portfolio images

Tara Flannery is a Certified Professional Photographer (CPP) based in The Woodlands and Conroe, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

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When was the last time you looked through your childhood photo albums?

Those photos your parents took? They're more than memories — they're legacy family photos that shaped who you are today.

Now imagine your kids 30 years from now, flipping through the photos you create today. What story will they tell?

Family portraits capture more than smiles. They preserve:
✨ The love that filled your home
📸 Moments of connection and joy 
💛 Your family's unique story

These aren't just photos for today — they're legacy images your kids will always look back on. Photos they'll treasure. Photos they'll show their own children someday.

📆 Current Family Session Availability:
• October 12
• October 18 
• October 19
• October 26

📩 Ready to create your family's legacy? Send me a DM and let's plan something beautiful together.

#familylegacy #familyportraits #thewoodlandstxphotographer
I hear it all the time… ⬇️

“I want to lose a little weight first.”
“I’ll do it after I get my hair done.”
“I just don’t feel ready yet.”

But the truth is… most people never feel 100% ready.
And that’s okay.

You don’t need to be “perfect” to show up confidently.
You just need the right space, the right support, and someone behind the camera who sees you as you are—right now.

✨ If this is the sign you’ve been waiting for… I’d love to help.
Here’s the truth 👇🏻

I have two business degrees — everything I’ve learned about photography came from hands-on experience and in-person workshops.

If you’re starting a headshot business or stepping into photography, here’s my biggest advice:

✨ Join local and national photography organizations

✨ Invest in in-person workshops

✨ Learn by doing, not just watching

Online resources are great, but there’s no substitute for seeing another photographer set up lighting, work with models, and handle real scenarios. You figure out what works for you by trying it yourself.

Because at the end of the day, your style is yours — and you only find it through practice.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.