Tara Flannery is a Certified Professional Photographer (CPP) and Craftsman based in Houston, TX. Tara Flannery Photography specializes in health care branding session. See more branding images in the gallery. Contact me to book your branding session today!
Health Care Branding Session
The health care sector, including physicians, dentists, surgeons, orthodontists, allergists, dermatologists, OB/GYN, cardiologists, etc., have a unique opportunity to connect with patients. By utilizing a branding session, these health care specialists can show current and future patients about the practice and about themselves in a new way. Patients can rarely compare the actual outcomes of treatment with other providers. For example, they can’t say, “my allergy test with Dr. X was better than your allergy test with Dr. Y”. It’s just really difficult for the lay person to do that. What patients can compare, though, is how they are treated by the doctors and staff in your practice. We used to call it “bedside manner”. How much time do you spend with each patient? Do you truly listen to their concerns and help them understand how your treatment will make them better? And more and more, patients want to know about you! They want to know a little bit about you outside of the clinic. With a branding session, you’re able to show them that and make them feel comfortable before they even step foot in your office. It creates trust and confidence in you and your team. Let’s build that with your patients!
A Session with Dr. Cohen
Recently, I was given the opportunity to photograph Dr. Cohen. I was on assignment for a publication called CURE, that reports on cancer patients and their stories. This was a unique case, though. Dr. Cohen has been researching the affects of lifestyle changes on cancer outcomes. When diagnosed with cancer himself, he put that research into practice full-force. I had such a lovely time photographing him with the help of his wife Allison. I photographed the ingredients for the mixture that he makes for breakfast every morning and the green tea that they share (his with caffeine and hers without). Then we got some headshots and action shots of Dr. Cohen for the article. And finally, a photo outside of the house where the brick holds 4 letters spelling the word “H O P E”. Indeed. Thank you Dr. Cohen, for your spirit, your research, and the hope that you bring to patients and to the world.
Tara Flannery is a Certified Professional Photographer (CPP) and Craftsman based in Houston, TX. Tara Flannery Photography specializes in personal branding and corporate branding. See more branding images in the gallery. Contact me to book your branding session today!
