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Headshots vs. Branding Photography – 4 Unique Sessions Perfect for You

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

Headshots Vs. Branding

When it comes to presenting yourself or your business in the best light, having professional photos is non-negotiable. So when it comes to headshots vs branding it’s important to understand the differences to help you make the right choice to elevate your professional image. This guide will walk you through everything you need to know about headshots vs branding.

Man leaning on a chair for his realtor branding session.

Headshots vs. Branding: Which One is Right for You?

Deciding between a headshot and a branding session depends on your specific needs:

  • Headshot: Opt for a headshot if you need a straightforward, professional image for your profile, company website, or LinkedIn. It’s quick, efficient, and provides a polished look that represents you well in professional settings.
  • Branding: Choose branding photography if you want to tell a story about your business. It’s ideal for entrepreneurs and small business owners who need a variety of images to use across different platforms. Branding sessions provide a more comprehensive look at who you are and what you offer.

What is a Headshot?

A headshot is a professional photograph that focuses on a person’s face, typically used for professional profiles, company websites, and social media. It’s designed to give a clear and concise impression of who you are.

Types of Headshot Sessions Offered by Tara Flannery Photography

Express Session

  • Duration: 15 minutes
  • Includes: 1 Final Retouched Photo
  • Ideal For: Quick updates, LinkedIn profiles, and company websites

The Express Session is perfect for individuals who need a quick and professional photo. It’s also a great option for companies needing to maintain a consistent look for their team. As new hires come on board, they can seamlessly integrate into the company’s marketing materials.

Executive Session

  • Duration: 1 hour
  • Includes: HMU (Hair and Makeup), Wardrobe & Background Changes, 2 Looks, 3 Final Images
  • Ideal For: Executives, professional presentations, multiple platforms

The Executive Session offers more time and flexibility. With wardrobe changes and professional hair and makeup services included, this session ensures you have a variety of professional looks. It’s perfect for those who need both formal and casual images.

Headshots vs. Branding

What is Branding Photography?

Branding photography goes beyond the headshot. It’s about capturing the essence of your brand, including your personality, environment, and the message you want to convey to your audience.

Types of Branding Sessions Offered by Tara Flannery Photography

Basic Branding

  • Duration: 1.5 hours
  • Includes: HMU, 3 Looks, 9 Images
  • Ideal For: Entrepreneurs, small business owners, personal branding

The Basic Branding session is a step beyond the headshot. It includes an on-location shoot with an environmental feel, perfect for showcasing your brand in a natural setting. Hair and makeup services, as well as wardrobe consultation, ensure you look your best.

Premium Branding

  • Duration: 2 hours
  • Includes: Wardrobe Consultation, HMU, 4 Looks, 12 Images, Branding Video
  • Ideal For: Comprehensive branding, full-scale marketing campaigns

The Premium Branding session offers it all – from wardrobe consultation to a branding video. This session is designed for those who want a complete package, providing everything needed for website and social media updates. A team of experts ensures your branding is a complete success.

Branding Session

Headshots vs. Branding: Final Thoughts

Both headshots and branding photography play crucial roles in professional and personal branding. Understanding the difference helps you make an informed decision to best represent yourself and your business. Whether you’re updating your LinkedIn profile or launching a new marketing campaign, having the right images can make all the difference.

Successful Headshot Sessions

The woodlands headshot photography

professional headshots

Successful Branding Sessions

realtor branding session

business branding photography

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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@taraflanneryphotography

When was the last time you updated your headshot? 👀

If your photo is from 10, 15, or even 30 years ago… it’s time.

Using an outdated headshot might seem harmless, but it can actually break trust — especially in professions where connection, credibility, and transparency matter (which is… all of them).

💬 Imagine a client or patient walks in expecting the person they saw online… and barely recognizes you.
It may feel small, but it instantly creates a disconnect.

Here’s the truth:
✅ Your clients want to see the real you.
✅ A recent headshot builds trust and shows you’re showing up with integrity.
✅ If your look has changed significantly (new hair, new role, new energy!) — it’s time.

Keep it current. Keep it real.
And if you’re not sure where to start, I’ve got you. DM me for a free consultation. 📸✨

5 0
Open post by taraflanneryphotography with ID 17973700172906269
When was the last time you updated your headshot? 👀 If your photo is from 10, 15, or even 30 years ago… it’s time. Using an outdated headshot might seem harmless, but it can actually break trust — especially in professions where connection, credibility, and transparency matter (which is… all of them). 💬 Imagine a client or patient walks in expecting the person they saw online… and barely recognizes you. It may feel small, but it instantly creates a disconnect. Here’s the truth: ✅ Your clients want to see the real you. ✅ A recent headshot builds trust and shows you’re showing up with integrity. ✅ If your look has changed significantly (new hair, new role, new energy!) — it’s time. Keep it current. Keep it real. And if you’re not sure where to start, I’ve got you. DM me for a free consultation. 📸✨

Pretty pictures aren’t enough.

If you don’t know who your audience is, your branding photos won’t do what they’re supposed to do — build trust, tell your story, and attract the right clients.

Before every branding session, I walk my clients through a strategy call where we get crystal clear on two things:

1️⃣ Who are you speaking to?
2️⃣ What message do you want to send?

Because a realtor needs to connect with buyers and sellers.
An attorney needs to earn trust.
A coach needs to show confidence and approachability.

Intentional imagery makes all the difference.
📸 Let’s create brand photos that actually work for you.

📆 Contact me to schedule your session or learn more about our branding process.

16 0
Open post by taraflanneryphotography with ID 18048879089529671
Pretty pictures aren’t enough. If you don’t know who your audience is, your branding photos won’t do what they’re supposed to do — build trust, tell your story, and attract the right clients. Before every branding session, I walk my clients through a strategy call where we get crystal clear on two things: 1️⃣ Who are you speaking to? 2️⃣ What message do you want to send? Because a realtor needs to connect with buyers and sellers. An attorney needs to earn trust. A coach needs to show confidence and approachability. Intentional imagery makes all the difference. 📸 Let’s create brand photos that actually work for you. 📆 Contact me to schedule your session or learn more about our branding process.

What should you wear for your headshot session?
It depends on how you want to show up.

Your outfit sets the tone — and the right level of polish helps you appear confident, credible, and uniquely you.

Here are 4 levels of formality to help you choose the best look for your headshots 👇🏻

1️⃣ The Modern Suit Jacket
Crisp, structured, and powerful. Perfect for executives, attorneys, and leadership roles.

2️⃣ Soft Professional (No Jacket)
A sleek blouse or polished top with clean lines. Professional without being stiff — great for coaches, consultants, and entrepreneurs.

3️⃣ Elevated Casual (Sweaters & Knits)
A fitted knit or stylish sweater gives an approachable, warm, and modern vibe. Ideal for creatives, educators, or small business owners.

4️⃣ Casual Short Sleeve
Simple, solid, and flattering. Feels relaxed but still polished — great for wellness pros, lifestyle brands, or startup teams.

✨ Quick Styling Tips:
– Stick to solid colors that flatter your skin tone
– Skip busy prints & distracting accessories
– Choose wrinkle-free, well-fitting pieces
– Bring a backup outfit or layering option!

🎯 Not sure what’s best for your brand?

We go over wardrobe during your pre-session consultation — so you’ll feel 100% confident in what you wear and how you show up.

📆 Contact me to book your headshot session!

12 0
Open post by taraflanneryphotography with ID 17899257765237869
What should you wear for your headshot session? It depends on how you want to show up. Your outfit sets the tone — and the right level of polish helps you appear confident, credible, and uniquely you. Here are 4 levels of formality to help you choose the best look for your headshots 👇🏻 1️⃣ The Modern Suit Jacket Crisp, structured, and powerful. Perfect for executives, attorneys, and leadership roles. 2️⃣ Soft Professional (No Jacket) A sleek blouse or polished top with clean lines. Professional without being stiff — great for coaches, consultants, and entrepreneurs. 3️⃣ Elevated Casual (Sweaters & Knits) A fitted knit or stylish sweater gives an approachable, warm, and modern vibe. Ideal for creatives, educators, or small business owners. 4️⃣ Casual Short Sleeve Simple, solid, and flattering. Feels relaxed but still polished — great for wellness pros, lifestyle brands, or startup teams. ✨ Quick Styling Tips: – Stick to solid colors that flatter your skin tone – Skip busy prints & distracting accessories – Choose wrinkle-free, well-fitting pieces – Bring a backup outfit or layering option! 🎯 Not sure what’s best for your brand? We go over wardrobe during your pre-session consultation — so you’ll feel 100% confident in what you wear and how you show up. 📆 Contact me to book your headshot session!

His headshot made him more money… and here’s why 👇🏼

When my videographer finally swapped his profile photo for the professional headshot I took, something changed.

✅ More responses to cold DMs
✅ Better leads
✅ Real revenue growth

All from one simple update.

It’s not magic — it’s psychology.

🤝 People do business with people.

They want to see the face behind the brand, connect with a real human, and feel like they can trust who they’re hiring or buying from.

Your headshot is often the first impression you make online. Make sure it actually represents the real you — confident, approachable, and ready for the opportunities you want to attract.

✨ Ready to make the switch?

Contact me for a free consultation and let’s get you a headshot that works.

#businessowners #brandingforbusinesses #professionalheadshots

20 2
Open post by taraflanneryphotography with ID 18316843585226149
His headshot made him more money… and here’s why 👇🏼 When my videographer finally swapped his profile photo for the professional headshot I took, something changed. ✅ More responses to cold DMs ✅ Better leads ✅ Real revenue growth All from one simple update. It’s not magic — it’s psychology. 🤝 People do business with people. They want to see the face behind the brand, connect with a real human, and feel like they can trust who they’re hiring or buying from. Your headshot is often the first impression you make online. Make sure it actually represents the real you — confident, approachable, and ready for the opportunities you want to attract. ✨ Ready to make the switch? Contact me for a free consultation and let’s get you a headshot that works. #businessowners #brandingforbusinesses #professionalheadshots

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.