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Headshots vs. Branding Photography – 4 Unique Sessions Perfect for You

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

Headshots Vs. Branding

When it comes to presenting yourself or your business in the best light, having professional photos is non-negotiable. So when it comes to headshots vs branding it’s important to understand the differences to help you make the right choice to elevate your professional image. This guide will walk you through everything you need to know about headshots vs branding.

Man leaning on a chair for his realtor branding session.

Headshots vs. Branding: Which One is Right for You?

Deciding between a headshot and a branding session depends on your specific needs:

  • Headshot: Opt for a headshot if you need a straightforward, professional image for your profile, company website, or LinkedIn. It’s quick, efficient, and provides a polished look that represents you well in professional settings.
  • Branding: Choose branding photography if you want to tell a story about your business. It’s ideal for entrepreneurs and small business owners who need a variety of images to use across different platforms. Branding sessions provide a more comprehensive look at who you are and what you offer.

What is a Headshot?

A headshot is a professional photograph that focuses on a person’s face, typically used for professional profiles, company websites, and social media. It’s designed to give a clear and concise impression of who you are.

Types of Headshot Sessions Offered by Tara Flannery Photography

Express Session

  • Duration: 15 minutes
  • Includes: 1 Final Retouched Photo
  • Ideal For: Quick updates, LinkedIn profiles, and company websites

The Express Session is perfect for individuals who need a quick and professional photo. It’s also a great option for companies needing to maintain a consistent look for their team. As new hires come on board, they can seamlessly integrate into the company’s marketing materials.

Executive Session

  • Duration: 1 hour
  • Includes: HMU (Hair and Makeup), Wardrobe & Background Changes, 2 Looks, 3 Final Images
  • Ideal For: Executives, professional presentations, multiple platforms

The Executive Session offers more time and flexibility. With wardrobe changes and professional hair and makeup services included, this session ensures you have a variety of professional looks. It’s perfect for those who need both formal and casual images.

Headshots vs. Branding

What is Branding Photography?

Branding photography goes beyond the headshot. It’s about capturing the essence of your brand, including your personality, environment, and the message you want to convey to your audience.

Types of Branding Sessions Offered by Tara Flannery Photography

Basic Branding

  • Duration: 1.5 hours
  • Includes: HMU, 3 Looks, 9 Images
  • Ideal For: Entrepreneurs, small business owners, personal branding

The Basic Branding session is a step beyond the headshot. It includes an on-location shoot with an environmental feel, perfect for showcasing your brand in a natural setting. Hair and makeup services, as well as wardrobe consultation, ensure you look your best.

Premium Branding

  • Duration: 2 hours
  • Includes: Wardrobe Consultation, HMU, 4 Looks, 12 Images, Branding Video
  • Ideal For: Comprehensive branding, full-scale marketing campaigns

The Premium Branding session offers it all – from wardrobe consultation to a branding video. This session is designed for those who want a complete package, providing everything needed for website and social media updates. A team of experts ensures your branding is a complete success.

Branding Session

Headshots vs. Branding: Final Thoughts

Both headshots and branding photography play crucial roles in professional and personal branding. Understanding the difference helps you make an informed decision to best represent yourself and your business. Whether you’re updating your LinkedIn profile or launching a new marketing campaign, having the right images can make all the difference.

Successful Headshot Sessions

The woodlands headshot photography

professional headshots

Successful Branding Sessions

realtor branding session

business branding photography

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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@taraflanneryphotography

That beautiful sunlight filtering through the trees? It can actually make your job a little harder. 😂📸

When I`m photographing families or seniors in wooded locations, one of the first things I`m looking for is consistent, even lighting.

Those little patches of sunlight coming through the trees (also called dappled light) might look pretty in person, but they can create distracting bright spots across your subject`s face, skin, and clothing.

Here are a few things I keep in mind when shooting in wooded areas:

🌳 Look for solid shade. I want my subjects evenly lit rather than having random patches of harsh sunlight hitting different parts of their bodies.

☀️ Use backlighting to your advantage. When the light is right, I love positioning the sun behind my subjects to create that beautiful, soft glow around their hair and shoulders.

📸 Don`t forget your lens hood! Shooting toward the sun can introduce unwanted lens flare and reduce contrast. A lens hood can help control some of that stray light while still allowing you to create beautiful backlit portraits.

And remember, just because a location is beautiful doesn`t mean every spot within it has great lighting!

Learning to recognize good light is just as important as knowing your camera settings.

📸 Just getting started in photography? I`ve put together a collection of FREE resources to help newer photographers build their skills and confidence behind the camera!

From lighting and posing to camera gear and more, there`s plenty to help you along the way.

Head to the link in my bio to explore all the free resources available!

And don`t forget to save this tip for your next outdoor session! 🌳

0 0
Open post by taraflanneryphotography with ID 18179722483444973
That beautiful sunlight filtering through the trees? It can actually make your job a little harder. 😂📸 When I'm photographing families or seniors in wooded locations, one of the first things I'm looking for is consistent, even lighting. Those little patches of sunlight coming through the trees (also called dappled light) might look pretty in person, but they can create distracting bright spots across your subject's face, skin, and clothing. Here are a few things I keep in mind when shooting in wooded areas: 🌳 Look for solid shade. I want my subjects evenly lit rather than having random patches of harsh sunlight hitting different parts of their bodies. ☀️ Use backlighting to your advantage. When the light is right, I love positioning the sun behind my subjects to create that beautiful, soft glow around their hair and shoulders. 📸 Don't forget your lens hood! Shooting toward the sun can introduce unwanted lens flare and reduce contrast. A lens hood can help control some of that stray light while still allowing you to create beautiful backlit portraits. And remember, just because a location is beautiful doesn't mean every spot within it has great lighting! Learning to recognize good light is just as important as knowing your camera settings. 📸 Just getting started in photography? I've put together a collection of FREE resources to help newer photographers build their skills and confidence behind the camera! From lighting and posing to camera gear and more, there's plenty to help you along the way. Head to the link in my bio to explore all the free resources available! And don't forget to save this tip for your next outdoor session! 🌳

If you’re planning family photos around Houston or The Woodlands, I`ve got 8 beautiful locations to consider 👇🏻

📍 W.G. Jones State Forest — Woodsy, natural, and perfect for that classic outdoor family portrait look.

📍 Alden Bridge Park — Relaxed, timeless, and a great option for families who want plenty of greenery.

📍 Rob Fleming Park at Creekside — Scenic, family-friendly, and especially beautiful for those warm, natural portraits.

📍 The Woodlands Waterway — A great mix of greenery, architecture, and a slightly more urban feel.

📍 Hughes Landing — Modern and polished with plenty of variety for your gallery.

📍 Mercer Botanic Gardens — Lush, colorful, and perfect if you love a garden-inspired backdrop.

📍 Downtown Conroe — Lots of character and architecture for something a little different from the traditional park setting.

📍 Downtown Tomball — Charming, casual, and full of personality.

🔖 SAVE this list for when it’s time to plan your family photos!

Still need to get your fall family photos on the calendar? I have just a few weekend dates remaining this season:

October 10 & 17
November 8 & 15

If one of those dates works for your family, don’t wait too long to grab it! Head to the link in my bio to reserve your family session. 📸

6 1
Open post by taraflanneryphotography with ID 17875084842636849
If you’re planning family photos around Houston or The Woodlands, I've got 8 beautiful locations to consider 👇🏻 📍 W.G. Jones State Forest — Woodsy, natural, and perfect for that classic outdoor family portrait look. 📍 Alden Bridge Park — Relaxed, timeless, and a great option for families who want plenty of greenery. 📍 Rob Fleming Park at Creekside — Scenic, family-friendly, and especially beautiful for those warm, natural portraits. 📍 The Woodlands Waterway — A great mix of greenery, architecture, and a slightly more urban feel. 📍 Hughes Landing — Modern and polished with plenty of variety for your gallery. 📍 Mercer Botanic Gardens — Lush, colorful, and perfect if you love a garden-inspired backdrop. 📍 Downtown Conroe — Lots of character and architecture for something a little different from the traditional park setting. 📍 Downtown Tomball — Charming, casual, and full of personality. 🔖 SAVE this list for when it’s time to plan your family photos! Still need to get your fall family photos on the calendar? I have just a few weekend dates remaining this season: October 10 & 17 November 8 & 15 If one of those dates works for your family, don’t wait too long to grab it! Head to the link in my bio to reserve your family session. 📸

A little bit of flash can go a LONG way outdoors. 📸

When I’m photographing families or seniors outside, I’m not trying to overpower the natural light or make the photo look like it was taken with flash.

I just want a little extra light to soften those shadows, even out skin tones, and give me a more polished final image.

The key? Keep it subtle.

Your flash should work with the natural light—not fight against it. When you get that balance right, you still get the beautiful look of an outdoor session, just with a little more control over your subject’s lighting.

If you’re a newer photographer, start experimenting with adding a small amount of off-camera flash to your outdoor sessions. You might be surprised by how much of a difference it makes!

📸 And if you’re building your photography skills, I have free resources on lighting, gear, posing, and more available through the link in my bio.

58 2
Open post by taraflanneryphotography with ID 18130059538764645
A little bit of flash can go a LONG way outdoors. 📸 When I’m photographing families or seniors outside, I’m not trying to overpower the natural light or make the photo look like it was taken with flash. I just want a little extra light to soften those shadows, even out skin tones, and give me a more polished final image. The key? Keep it subtle. Your flash should work with the natural light—not fight against it. When you get that balance right, you still get the beautiful look of an outdoor session, just with a little more control over your subject’s lighting. If you’re a newer photographer, start experimenting with adding a small amount of off-camera flash to your outdoor sessions. You might be surprised by how much of a difference it makes! 📸 And if you’re building your photography skills, I have free resources on lighting, gear, posing, and more available through the link in my bio.

The goal is to coordinate—not match. 👏🏻

Planning outfits for the whole family can easily become the most stressful part of family photos, so here’s my favorite way to simplify it:

Start with one person’s outfit (Mom, I’m looking at you 😉) and build everyone else around it.

Choose a color palette that works well with your location. For an outdoor session, earthy greens, browns, blues, creams, and other natural tones photograph beautifully.

Then add some variety! Mix different shades of denim, layer jackets or sweaters, and incorporate different fabrics and textures. Everyone should look like they belong together without looking like you bought the same outfit in five different sizes. 😂

And most importantly, choose clothes that actually feel like your family. You’ll be much more comfortable in front of the camera—and it’ll show in your photos.

And don`t forget, my weekend family session dates are filling up fast! 👇🏻

October 10th & 17th
November 8th & 15th

📸 Need a little more help planning your session? My free Family Session Welcome Guide covers wardrobe, locations, preparing for your session, and more. Grab it through the link in my bio!

8 1
Open post by taraflanneryphotography with ID 17954187546289592
The goal is to coordinate—not match. 👏🏻 Planning outfits for the whole family can easily become the most stressful part of family photos, so here’s my favorite way to simplify it: Start with one person’s outfit (Mom, I’m looking at you 😉) and build everyone else around it. Choose a color palette that works well with your location. For an outdoor session, earthy greens, browns, blues, creams, and other natural tones photograph beautifully. Then add some variety! Mix different shades of denim, layer jackets or sweaters, and incorporate different fabrics and textures. Everyone should look like they belong together without looking like you bought the same outfit in five different sizes. 😂 And most importantly, choose clothes that actually feel like your family. You’ll be much more comfortable in front of the camera—and it’ll show in your photos. And don't forget, my weekend family session dates are filling up fast! 👇🏻 October 10th & 17th November 8th & 15th 📸 Need a little more help planning your session? My free Family Session Welcome Guide covers wardrobe, locations, preparing for your session, and more. Grab it through the link in my bio!

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.