Headshots and Personal Branding Photography

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional branding session today!

Headshots and Personal Branding Photography: Which one do you need?

In today’s digital age, where your online presence can make or break your professional image, the importance of high-quality photography cannot be overstated. When it comes to professional photography, two common options you might consider are headshots and personal branding photography. But what’s the difference between the two, and how do you decide which one is right for you?

Headshot Photography

Headshot photography focuses on capturing your face in a professional and flattering manner, typically from the shoulders up. It is the go-to choice for professionals seeking to project a polished and approachable image. Headshots find common use on corporate websites, LinkedIn profiles, business cards, and various other professional platforms.

A well-executed headshot emphasizes your facial expressions, conveying confidence, trustworthiness, and approachability. It’s the ideal choice if you’re looking for a clean and straightforward image to represent your professional identity. Headshot sessions are usually shorter and less involved compared to personal branding photography sessions.

female professional headshot photography

women's professional headshots

Personal Branding

On the other hand, personal branding photography takes a more holistic approach. Going beyond capturing just your face, personal branding tells your story, showcases your personality, and creates a consistent visual identity. Personal branding photography involves various settings, outfits, and poses to capture different facets of your life and personality.

Personal branding photos are versatile and can be used across multiple marketing materials, including your website, social media profiles, blog posts, and promotional materials. They provide a deeper insight into your brand and personality, enabling you to connect with your audience on a more personal level.

personal branding photography

Which one do you need?

The choice between headshot and personal branding photography hinges on your goals and the image you wish to project. If you require a professional portrait for business purposes, opt for a headshot. It offers simplicity and effectiveness in establishing trust and credibility.

However, if you aim to build a robust personal brand, forge deeper connections with your audience, and showcase various aspects of your life and personality, investing in personal branding photography is the right course of action.

In conclusion, both headshot and personal branding photography serve crucial purposes in the professional world. Consider your objectives, target audience, and the image you want to convey when deciding which one aligns best with your needs. Regardless of your choice, investing in high-quality photography can significantly influence how you’re perceived in the digital realm.

Recent Headshot and Personal Branding Sessions

outdoor headshots

certified professional trainer headshots branding

personal branding photography

office environmental headshot professionals

woman personal branding

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in senior portraits.  See more senior photos in the gallery.  Contact me to book your photography session today!




Serving the Greater Houston, Texas Area



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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.