5 Secrets to Headshot Posing: How Photographers Guide You

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

Why Headshot Posing Can Feel Intimidating

When it comes to professional headshots, most people feel one overwhelming emotion: nervousness. “I’m not a model,” you might think. “How am I supposed to know how to pose?” That’s where your photographer comes in. The truth is, headshot posing isn’t your job—it’s mine. As a professional headshot and branding photographer, I help my clients pose in ways that highlight their best features while conveying the message they want their headshot to communicate.

And you don’t have to be a natural in front of the camera! Whether you’re a real estate agent aiming for approachability, a corporate professional striving for confidence, or a therapist seeking to appear calm and inviting, I guide you every step of the way. One of my clients even told me recently, “That’s the most direction I’ve ever gotten in a headshot… thank you.” Hearing that made my day because it captured exactly what I aim to do—make you feel comfortable, confident, and empowered during your shoot.

Business professional smiling for a corporate headshot. headshot posing

Why Posing Matters in Headshots

Headshot posing isn’t just about looking good; it’s about communicating your professional story. The right pose can make you look approachable, trustworthy, confident, or all three, depending on your industry and personal brand.

For example:

  • Real Estate Agents: Your headshot should convey trust and approachability since clients will depend on you for one of their biggest investments.
  • Corporate Professionals and Lawyers: Poses that exude confidence, competence, and authority are key in these fields.
  • Therapists or Coaches: Your posture and facial expressions should feel warm and inviting, showing clients that you’re approachable and empathetic.

As your photographer, I don’t expect you to know all of this; I guide you to poses that suit your industry, personality, and goals.

Fun, playful headshot for a senior director.

How I Guide Clients Through Headshot Posing

1. Setting the Mood

Before we even start posing, I work to create a relaxed environment. Feeling at ease is the foundation for natural, confident posing. I’ll talk to you about your goals for the headshot and ask questions like, “Who’s your audience?” or “What do you want someone to think when they see this image?” This helps me tailor the session to your unique needs.

2. Posing From the Ground Up

Your pose starts with your stance. I guide you to stand with your feet at a slight angle to the camera, which instantly creates a more dynamic and flattering pose. From there, I help you adjust your posture—shoulders back, spine tall, and chin slightly down. This combination conveys confidence without looking stiff.

Business corporate headshot for man in dark grey suit.

3. Adjusting Your Angles

Many of my clients worry about their “best side” or angles. Don’t worry—I’ve got you covered. I’ll guide you to turn your head or tilt your chin in ways that work best with the lighting and your facial structure. Little tweaks like these can make a huge difference in how polished and professional your headshot looks.

4. Coaching Your Expression

Posing isn’t just about your body—it’s about your face, too. I’ll coach you on subtle changes like softening your eyes or adding a slight smile to create a welcoming, approachable vibe. If you’re not sure how to “smile with your eyes,” don’t worry—I’ll walk you through it until we nail the perfect expression.

5. Keeping You Moving

Static poses can feel unnatural, so I guide you through subtle movements to keep things fresh. A slight shift in weight, a small turn of the head, or even an adjustment of your hand placement can create a more dynamic and relaxed look.

Texas Oncology provider smiles for a professional headshot.

The Power of Positive Reinforcement

Throughout your session, I make it a point to celebrate the small wins. When I see a pose or expression that’s working, I’ll let you know right away. Positive feedback builds your confidence, and that confidence translates directly into your photos.

Remember that testimonial I mentioned earlier? It came from a corporate professional who was nervous about his session. By the end, he felt completely at ease—and his headshots reflected that newfound confidence.


Final Thoughts: Your Photographer’s Role in Headshot Posing

Headshot posing is an art, and it’s my job to ensure you feel supported throughout the process. From setting the tone of the shoot to guiding every detail of your pose, I’m here to make sure your photos capture the best version of you.

So, if you’re worried about how to pose for your next headshot, don’t stress. You don’t need to be a professional poser—that’s why you hire a professional photographer. I’ll take care of the details so you can focus on showing up as your authentic, confident self.

Are you ready to update your headshots? Let’s make it happen! Book your session today, and let’s create headshots that truly represent you.

Wealth management advisor headshot for website.

Physician posing for a professional headshot.

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

- INSTAGRAM -

@taraflanneryphotography

When was the last time you updated your headshot? 👀

If your photo is from 10, 15, or even 30 years ago… it’s time.

Using an outdated headshot might seem harmless, but it can actually break trust — especially in professions where connection, credibility, and transparency matter (which is… all of them).

💬 Imagine a client or patient walks in expecting the person they saw online… and barely recognizes you.
It may feel small, but it instantly creates a disconnect.

Here’s the truth:
✅ Your clients want to see the real you.
✅ A recent headshot builds trust and shows you’re showing up with integrity.
✅ If your look has changed significantly (new hair, new role, new energy!) — it’s time.

Keep it current. Keep it real.
And if you’re not sure where to start, I’ve got you. DM me for a free consultation. 📸✨
Pretty pictures aren’t enough.

If you don’t know who your audience is, your branding photos won’t do what they’re supposed to do — build trust, tell your story, and attract the right clients.

Before every branding session, I walk my clients through a strategy call where we get crystal clear on two things:

1️⃣ Who are you speaking to?
2️⃣ What message do you want to send?

Because a realtor needs to connect with buyers and sellers.
An attorney needs to earn trust.
A coach needs to show confidence and approachability.

Intentional imagery makes all the difference.
📸 Let’s create brand photos that actually work for you.

📆 Contact me to schedule your session or learn more about our branding process.
What should you wear for your headshot session?
It depends on how you want to show up.

Your outfit sets the tone — and the right level of polish helps you appear confident, credible, and uniquely you.

Here are 4 levels of formality to help you choose the best look for your headshots 👇🏻

1️⃣ The Modern Suit Jacket
Crisp, structured, and powerful. Perfect for executives, attorneys, and leadership roles.

2️⃣ Soft Professional (No Jacket)
A sleek blouse or polished top with clean lines. Professional without being stiff — great for coaches, consultants, and entrepreneurs.

3️⃣ Elevated Casual (Sweaters & Knits)
A fitted knit or stylish sweater gives an approachable, warm, and modern vibe. Ideal for creatives, educators, or small business owners.

4️⃣ Casual Short Sleeve
Simple, solid, and flattering. Feels relaxed but still polished — great for wellness pros, lifestyle brands, or startup teams.

✨ Quick Styling Tips:
– Stick to solid colors that flatter your skin tone
– Skip busy prints & distracting accessories
– Choose wrinkle-free, well-fitting pieces
– Bring a backup outfit or layering option!

🎯 Not sure what’s best for your brand?

We go over wardrobe during your pre-session consultation — so you’ll feel 100% confident in what you wear and how you show up.

📆 Contact me to book your headshot session!
His headshot made him more money… and here’s why 👇🏼

When my videographer finally swapped his profile photo for the professional headshot I took, something changed.

✅ More responses to cold DMs
✅ Better leads
✅ Real revenue growth

All from one simple update.

It’s not magic — it’s psychology.

🤝 People do business with people.

They want to see the face behind the brand, connect with a real human, and feel like they can trust who they’re hiring or buying from.

Your headshot is often the first impression you make online. Make sure it actually represents the real you — confident, approachable, and ready for the opportunities you want to attract.

✨ Ready to make the switch?

Contact me for a free consultation and let’s get you a headshot that works.

#businessowners #brandingforbusinesses #professionalheadshots

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

Facebook logo
Instagram logo
Pinterest logo
Linked In logo

FloDesk FREE STYLE GUIDE

Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.