Business Marketing | Houston Headshot Photographer

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

Business Marketing

Marketing is a huge part of a successful business.  It’s how you let potential customers know what you offer and what that looks like.  Donald Miller (Business Made Simple) tells us to make the customer the hero of the story and to position yourself as the guide.  You are helping your customers tackle the problems they face.  It’s important to be very clear about the problem, the solution you provide, and what success ultimately looks like in the end.  If you can convey those messages through your marketing efforts, you’ll be more successful.

  1. Define the problem
  2. Tell how you can solve the problem
  3. Show what success looks like

One of the keys is showing what your process and success.  With headshots, you make a connection with a potential customer.  With branding images, we show what it looks like to work with your company and your team.

Marketing Projects

I’m so excited about a recent job with Motiva for a Shell marketing project.  There will be a large marketing piece at an upcoming trade show in Las Vegas with all of the team member headshots.  Customers will get to see the professionals they already work with in real time.  I can’t wait to see the finished product.

Also, I had another fantastic session with Dr. Donald Gardner and his medical team.  Since adding a new physician to their group, we took some headshots for her and a new group photo.  And finally, more headshots for HCA’s West Houston Orthopedics.

business marketingcompany headshotscorporate professional headshots

Houston Marketing CampaignDoctor group photo

Medical professional headshots

Business marketing and headshots

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional headshot today!

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@taraflanneryphotography

What it looks like behind the camera… vs. what you get 👇🏻

Different sessions, different people, different goals—
but always the same focus: helping you feel comfortable and confident in front of the camera.

Headshots, branding, families, seniors, and more… it all comes back to capturing people in a way that actually feels like them.

✨ If you’re ready to start planning your session, you can click the link in my bio.
You don’t need the most expensive gear to be a good photographer.

When I first started, I thought I needed everything—top-tier camera, expensive lighting, all of it.

The reality?

A solid camera and a good lens will take you a long way.

If you’re just starting out, keep it simple:
✨ A versatile zoom lens (24–70mm or 70–200mm)
✨ Gear you can rely on and learn inside and out

And when it comes to lighting—especially outdoors—don’t overinvest too early.

Wind happens. Gear gets knocked over. Things break.

Light is light.

Focus on learning how to use what you have before worrying about upgrading everything.

📥 I’ve put together resources for new photographers covering gear, lighting, posing, and more—click the link in my bio!
Most men think they don’t know how to pose for a headshot…

but it’s not about knowing poses.

It’s about a few simple adjustments that make you look confident and natural on camera.

A couple go-to options (like the classic “GQ” stance, arms crossed, or a relaxed lean) can completely change how you show up.

And the rest? That’s what I guide you through.

📥 If you’re also not sure what to wear, I’ve got you covered—grab my Men’s Style Guide for Headshots through the link in my bio.

📩 Ready for updated headshots? You can book through the link as well.
If you’re just getting started in photography… don’t worry about finding your niche right away.

When I first started, I photographed everything—weddings, babies, families, headshots, corporate… if someone needed photos, I was there.

And that’s how you figure it out.

You don’t find your niche by waiting—you find it by doing the work, learning what you like, and getting better with every session.

Every type of shoot teaches you something different.
Every client builds your experience.

Over time, you start to see what actually fits you—and that’s where your expertise comes from.

📥 If you’re in that phase right now, I’ve put together resources to help—covering lighting, gear, posing, and more.

✨ Grab them through the link in my bio!
Senior portraits are just one piece of what I do 👇🏻

I also work with:
✅ professionals who need updated headshots
✅ business owners building their brand
✅ families capturing this season of life
✅ and actors/models creating strong portfolio images

Different sessions—but the same goal:
helping people show up confidently and authentically on camera

📩 If you’re not sure what kind of session you need, let’s figure it out together—link in bio to learn more.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.