Branding Session 101: The Ultimate 8-Step Checklist for Professionals

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!


Preparing for a branding session might feel like a big task, but with the right checklist, it can be an exciting and stress-free experience! Whether you’re a business professional, entrepreneur, or industry expert, your branding session is your chance to shine and showcase your unique value. To help you feel confident and ready for your big day, I’ve created this step-by-step guide that ensures nothing is left to chance. Let’s dive in!

Houston realtor posing in model home for a branding session.

Step 1: Define Your Vision

Before anything else, we’ll schedule a consultation to clarify your goals and better understand your vision. This conversation helps me learn about the purpose of your branding session—whether the photos are for your website, social media, LinkedIn, or marketing materials. We’ll also discuss your brand values, tone, and personality to ensure the final images align perfectly with your professional identity.

Step 2: Plan Your Look

Your overall appearance plays a huge role in making your branding session a success. During our consultation, we’ll discuss outfit options that reflect your brand and make you feel confident. I also collaborate with a local stylist and a professional makeup artist who will help you look your absolute best on the day of the session. From wardrobe choices to flawless makeup and hair, we’ll make sure every detail is perfect.

Step 3: Prep Your Props

Props can add personality and context to your photos. Think about items relevant to your industry or role. For example:

  • Medical professionals might bring a white coat, stethoscope, or clipboard.
  • Real estate agents could showcase a “Sold” sign or a property brochure.
  • Therapists might use a notebook, comfortable chair, or a cup of tea.
  • Corporate professionals could include a laptop, notepad, or office decor.
  • Oil and gas industry professionals might feature a hard hat or industry-specific tools.

Make sure the props align with your goals and enhance your story.

Female law professional on the phone during her branding session.

Step 4: Scout Your Location

The right location can elevate your branding session. During our consultation, we’ll discuss your brand’s aesthetic and goals to determine the best location for your session. Whether it’s a studio, your office, or an outdoor setting, I’ll help scout and suggest locations that align with your vision. Together, we’ll find the perfect backdrop to showcase your story.

Step 5: Organize Your Essentials

Pack a small bag with session-day essentials, including:

  • Makeup touch-up kit
  • Hairbrush or comb
  • Lint roller
  • Comfortable shoes for walking between shots
  • Water and snacks (it’s a long day!)

Step 6: Practice Your Poses

A little practice goes a long way in helping you feel confident in front of the camera. Stand in front of a mirror and try different poses, angles, and expressions. Don’t worry if you feel unsure—I’ll guide you through poses during the session to create professional yet natural-looking photos that reflect your personality.

Compass realtor posing outdoors for a branding photo session.

Step 7: Communicate with Me

Don’t hesitate to share your ideas, inspiration, and concerns with me. The more I know about your vision, the better I can tailor the session to your needs. Feel free to bring reference images if you have a specific look in mind—I’m here to collaborate and make your vision a reality.

Step 8: Relax and Have Fun!

Finally, remember that your branding session is about celebrating you and your professional journey. Take a deep breath, trust the process, and enjoy the experience. I’ll be there every step of the way to ensure you feel comfortable and confident.


Final Thoughts

Preparing for a branding session might seem overwhelming, but this checklist ensures you’re ready to show up as your best self. By defining your vision, planning your look, and collaborating with me, you’re setting the stage for a successful shoot. I can’t wait to work with you and create images that truly represent your unique brand!

Female law professional standing and smiling for her branding photo session.

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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But in reality...👇🏼

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Want a team photo that evolves with you? Let’s chat! 📩 Book a free consultation today!
Here's my answer...

I hear this all the time—clients wondering if I can take off a few years, a few pounds, or smooth out a feature they’re self-conscious about.

And the answer?

I’ve got you! 💪

With years of experience in lighting, posing, and post-production, I know how to highlight your best features in a natural, flattering way.

My goal isn’t to make you look like someone else—it’s to capture *you* at your absolute best. The most confident, radiant, and *authentic* version of yourself. ✨

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Why You Need Both 👇🏻

When it comes to your acting or modeling portfolio, versatility is key. Here’s why having BOTH styles can open doors:

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✨ Pro Tip: Your headshot is your first audition. Make sure it tells the story you want casting directors to see.

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Send me a message or visit my site to book your FREE consultation!

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3 tips for natural, authentic senior poses 👇🏻

Most seniors feel nervous in front of the camera because they don’t know what to do with their hands, their feet, or even their face. That’s where I come in. 🙋🏼‍♀️ 

Here are 3 quick poses that always work:

1️⃣ Relax your hands - soft, loose fingers look natural in every photo.
2️⃣ Shift your weight - try putting it on one foot for a more casual stance.
3️⃣ Play with movement - adjusting your hair, walking, or laughing can make all the difference!

From the first click to the final shot, I’ll guide you every step of the way to ensure your photos reflect the best version of you. No awkward, stiff poses here- just real, confident, you. 😉

📸 It’s not too late to book your consultation. Let’s create senior photos you’ll absolutely love. Click the link in my bio to get started!

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.