Branding for Businesses: 5 Proven Ways to Boost Your Revenue by 23%

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

Branding for Businesses

Did you know that consistent branding for businesses can increase revenue by up to 23%? This staggering statistic highlights the crucial role that effective branding plays in the success of any business. By crafting and maintaining a cohesive brand identity, companies can significantly enhance their market presence and appeal to consumers on a deeper level. This blog post explores five key strategies to leverage branding for businesses to boost your revenue.

Branding for businesses

Create a Strong Visual Identity

A strong visual identity is at the core of successful branding for businesses. This includes a memorable logo, a harmonious color palette, and consistent design elements that appear across all marketing materials and digital platforms. When customers recognize and resonate with your visual branding, they are more likely to trust and choose your services over competitors.

Maintain Consistent Messaging

Consistency in your messaging reinforces your brand’s values and helps build a reliable image that attracts loyal customers. From your website to your social media profiles, the images you present—especially professional headshots and branding photos—must reflect your brand’s core values and message. A consistent visual identity not only enhances recognition but also strengthens your brand’s narrative across all platforms.

Develop a Brand Voice

Developing a distinct brand voice for all your communications can significantly enhance how customers perceive your brand. Whether professional, friendly, or quirky, your brand voice should reflect your company’s personality and appeal to your target audience. This consistency in voice helps strengthen your brand’s identity and can make your communications more effective and memorable.

The Woodlands Branding Session

Leverage Social Proof

Social proof, such as customer testimonials, user reviews, and case studies, can powerfully impact branding for businesses. Showcasing the experiences of satisfied customers not only enhances your credibility but also builds trust with potential new customers. Incorporating social proof into your branding strategy can lead to increased conversions and a higher return on investment.

Invest in Community Building

Building a community around your brand can create lasting relationships and foster brand loyalty. This might involve engaging with followers on social media, creating customer appreciation programs, or hosting community events. Strong community ties can turn regular customers into brand ambassadors, who then help promote your brand through word of mouth.

Conclusion

Branding for businesses is more than just a marketing tactic; it’s a crucial investment that can drive significant revenue growth. By focusing on these five strategies—creating a strong visual identity, maintaining consistent messaging, developing a unique brand voice, leveraging social proof, and investing in community building—you can enhance your brand’s influence and see a substantial increase in your business performance. Remember, a 23% increase in revenue could be just the beginning of what effective branding can achieve for your business.

RECENT BRANDING

In our “Recent Sessions” showcase, we highlight the transformative power of strategic branding for businesses. Each session tells a unique story of a business revamping its image to better connect with its audience and drive growth. These case studies not only serve as inspiration but also as tangible proof of the effectiveness of our branding strategies. Witness how tailored visual identities and consistent messaging elevate our clients from various industries, showcasing the versatility and necessity of adept branding in today’s competitive market.

The Woodlands Branding Session

Branding photography for business coach and speaking

branding photography for business coach

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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@taraflanneryphotography

When was the last time you updated your headshot? 👀

If your photo is from 10, 15, or even 30 years ago… it’s time.

Using an outdated headshot might seem harmless, but it can actually break trust — especially in professions where connection, credibility, and transparency matter (which is… all of them).

💬 Imagine a client or patient walks in expecting the person they saw online… and barely recognizes you.
It may feel small, but it instantly creates a disconnect.

Here’s the truth:
✅ Your clients want to see the real you.
✅ A recent headshot builds trust and shows you’re showing up with integrity.
✅ If your look has changed significantly (new hair, new role, new energy!) — it’s time.

Keep it current. Keep it real.
And if you’re not sure where to start, I’ve got you. DM me for a free consultation. 📸✨
Pretty pictures aren’t enough.

If you don’t know who your audience is, your branding photos won’t do what they’re supposed to do — build trust, tell your story, and attract the right clients.

Before every branding session, I walk my clients through a strategy call where we get crystal clear on two things:

1️⃣ Who are you speaking to?
2️⃣ What message do you want to send?

Because a realtor needs to connect with buyers and sellers.
An attorney needs to earn trust.
A coach needs to show confidence and approachability.

Intentional imagery makes all the difference.
📸 Let’s create brand photos that actually work for you.

📆 Contact me to schedule your session or learn more about our branding process.
What should you wear for your headshot session?
It depends on how you want to show up.

Your outfit sets the tone — and the right level of polish helps you appear confident, credible, and uniquely you.

Here are 4 levels of formality to help you choose the best look for your headshots 👇🏻

1️⃣ The Modern Suit Jacket
Crisp, structured, and powerful. Perfect for executives, attorneys, and leadership roles.

2️⃣ Soft Professional (No Jacket)
A sleek blouse or polished top with clean lines. Professional without being stiff — great for coaches, consultants, and entrepreneurs.

3️⃣ Elevated Casual (Sweaters & Knits)
A fitted knit or stylish sweater gives an approachable, warm, and modern vibe. Ideal for creatives, educators, or small business owners.

4️⃣ Casual Short Sleeve
Simple, solid, and flattering. Feels relaxed but still polished — great for wellness pros, lifestyle brands, or startup teams.

✨ Quick Styling Tips:
– Stick to solid colors that flatter your skin tone
– Skip busy prints & distracting accessories
– Choose wrinkle-free, well-fitting pieces
– Bring a backup outfit or layering option!

🎯 Not sure what’s best for your brand?

We go over wardrobe during your pre-session consultation — so you’ll feel 100% confident in what you wear and how you show up.

📆 Contact me to book your headshot session!
His headshot made him more money… and here’s why 👇🏼

When my videographer finally swapped his profile photo for the professional headshot I took, something changed.

✅ More responses to cold DMs
✅ Better leads
✅ Real revenue growth

All from one simple update.

It’s not magic — it’s psychology.

🤝 People do business with people.

They want to see the face behind the brand, connect with a real human, and feel like they can trust who they’re hiring or buying from.

Your headshot is often the first impression you make online. Make sure it actually represents the real you — confident, approachable, and ready for the opportunities you want to attract.

✨ Ready to make the switch?

Contact me for a free consultation and let’s get you a headshot that works.

#businessowners #brandingforbusinesses #professionalheadshots

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.