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Branding for Businesses: 5 Proven Ways to Boost Your Revenue by 23%

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

Branding for Businesses

Did you know that consistent branding for businesses can increase revenue by up to 23%? This staggering statistic highlights the crucial role that effective branding plays in the success of any business. By crafting and maintaining a cohesive brand identity, companies can significantly enhance their market presence and appeal to consumers on a deeper level. This blog post explores five key strategies to leverage branding for businesses to boost your revenue.

Branding for businesses

Create a Strong Visual Identity

A strong visual identity is at the core of successful branding for businesses. This includes a memorable logo, a harmonious color palette, and consistent design elements that appear across all marketing materials and digital platforms. When customers recognize and resonate with your visual branding, they are more likely to trust and choose your services over competitors.

Maintain Consistent Messaging

Consistency in your messaging reinforces your brand’s values and helps build a reliable image that attracts loyal customers. From your website to your social media profiles, the images you present—especially professional headshots and branding photos—must reflect your brand’s core values and message. A consistent visual identity not only enhances recognition but also strengthens your brand’s narrative across all platforms.

Develop a Brand Voice

Developing a distinct brand voice for all your communications can significantly enhance how customers perceive your brand. Whether professional, friendly, or quirky, your brand voice should reflect your company’s personality and appeal to your target audience. This consistency in voice helps strengthen your brand’s identity and can make your communications more effective and memorable.

The Woodlands Branding Session

Leverage Social Proof

Social proof, such as customer testimonials, user reviews, and case studies, can powerfully impact branding for businesses. Showcasing the experiences of satisfied customers not only enhances your credibility but also builds trust with potential new customers. Incorporating social proof into your branding strategy can lead to increased conversions and a higher return on investment.

Invest in Community Building

Building a community around your brand can create lasting relationships and foster brand loyalty. This might involve engaging with followers on social media, creating customer appreciation programs, or hosting community events. Strong community ties can turn regular customers into brand ambassadors, who then help promote your brand through word of mouth.

Conclusion

Branding for businesses is more than just a marketing tactic; it’s a crucial investment that can drive significant revenue growth. By focusing on these five strategies—creating a strong visual identity, maintaining consistent messaging, developing a unique brand voice, leveraging social proof, and investing in community building—you can enhance your brand’s influence and see a substantial increase in your business performance. Remember, a 23% increase in revenue could be just the beginning of what effective branding can achieve for your business.

RECENT BRANDING

In our “Recent Sessions” showcase, we highlight the transformative power of strategic branding for businesses. Each session tells a unique story of a business revamping its image to better connect with its audience and drive growth. These case studies not only serve as inspiration but also as tangible proof of the effectiveness of our branding strategies. Witness how tailored visual identities and consistent messaging elevate our clients from various industries, showcasing the versatility and necessity of adept branding in today’s competitive market.

The Woodlands Branding Session

Branding photography for business coach and speaking

branding photography for business coach

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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@taraflanneryphotography

Let’s talk about it 👇🏻

So many people wait to book their headshot because they feel like they need to “fix” something first.

Lose a little weight. Clear their skin. Feel more confident. Look more put-together.

But here’s the truth:

The version of you that exists right now is already worthy of being seen.

The best headshots don’t come from perfection — they come from authenticity.

Real expression. Real connection. Real confidence… even if you don’t quite feel it walking in.

During every session, I guide you through posing, lighting, and expression so you feel relaxed, supported, and comfortable — because that’s when the magic happens. You don’t have to know what to do. You don’t have to feel “ready.” You just have to show up.

✨ If you want a headshot that feels like you, I’d love to help.

Click the link in my bio to schedule your consultation OR to grab my FREE headshot session guide for more information!

#headshottips #corporateheadshots #headshotphotographerhoustontx #professionalheadshots

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Open post by taraflanneryphotography with ID 18090456517928756
Let’s talk about it 👇🏻 So many people wait to book their headshot because they feel like they need to “fix” something first. Lose a little weight. Clear their skin. Feel more confident. Look more put-together. But here’s the truth: The version of you that exists right now is already worthy of being seen. The best headshots don’t come from perfection — they come from authenticity. Real expression. Real connection. Real confidence… even if you don’t quite feel it walking in. During every session, I guide you through posing, lighting, and expression so you feel relaxed, supported, and comfortable — because that’s when the magic happens. You don’t have to know what to do. You don’t have to feel “ready.” You just have to show up. ✨ If you want a headshot that feels like you, I’d love to help. Click the link in my bio to schedule your consultation OR to grab my FREE headshot session guide for more information! #headshottips #corporateheadshots #headshotphotographerhoustontx #professionalheadshots

If you’re hosting a holiday party this year… there’s something you don’t want to overlook 👇🏻

Your team is already together, dressed up, and in great spirits — which makes it the perfect moment to update everyone’s headshots. No juggling schedules, no tracking people down, no pulling anyone out of meetings. Just quick, polished photos your team can pop in for, and then head right back to the party.

It’s an easy way to add value to your celebration and give your employees something they’ll actually use heading into the new year. And with my streamlined event setup (and zero admin work for you), the process is effortless from start to finish.

✨ If you’re planning a holiday party, let’s talk about adding on-site headshots.
Click the link in my bio to schedule your consultation.

#corporateevents #corporateeventphotographer #headshotphotographer #corporateheadshots

7 4
Open post by taraflanneryphotography with ID 17891918994362795
If you’re hosting a holiday party this year… there’s something you don’t want to overlook 👇🏻 Your team is already together, dressed up, and in great spirits — which makes it the perfect moment to update everyone’s headshots. No juggling schedules, no tracking people down, no pulling anyone out of meetings. Just quick, polished photos your team can pop in for, and then head right back to the party. It’s an easy way to add value to your celebration and give your employees something they’ll actually use heading into the new year. And with my streamlined event setup (and zero admin work for you), the process is effortless from start to finish. ✨ If you’re planning a holiday party, let’s talk about adding on-site headshots. Click the link in my bio to schedule your consultation. #corporateevents #corporateeventphotographer #headshotphotographer #corporateheadshots

- Do this instead 👇🏻

Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself.

Your space tells clients what working with you feels like.

Here’s how different backdrops communicate different messages:

🏢 Corporate office → traditional, established, and formal.

🌿 Natural outdoor setting → approachable, creative, and warm.

🏙️ Urban or architectural environment → modern, edgy, and innovative.

🎨 Solid color or studio backdrop → clean, versatile, and timeless.

Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose.

And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic.

Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression.

📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best.

#headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

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Open post by taraflanneryphotography with ID 18078263909156290
- Do this instead 👇🏻 Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself. Your space tells clients what working with you feels like. Here’s how different backdrops communicate different messages: 🏢 Corporate office → traditional, established, and formal. 🌿 Natural outdoor setting → approachable, creative, and warm. 🏙️ Urban or architectural environment → modern, edgy, and innovative. 🎨 Solid color or studio backdrop → clean, versatile, and timeless. Even subtle shifts in tone, texture, or color can completely change the mood of your headshot — which is why the location is just as important as the lighting or pose. And here’s the exciting part: with the help of professional AI editing, you don’t have to choose just one. We can create on-brand variations that fit different platforms — like LinkedIn, your website, or your marketing materials — while keeping your headshot cohesive and authentic. Because when every detail works together — from your expression to your background — your headshot becomes more than a picture. It becomes your first impression. 📩 Ready to plan your next session? Message me and let’s find the backdrop that tells your brand story best. #headshotlocations #headshottips #corporateheadshots #photolocationshoustontx

Here’s how to fix that 👇🏻

If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal.

Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves.

But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self.

Here’s how I help clients do just that:

1️⃣ The Consultation

Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed).

2️⃣ A Calm, Supportive Environment

Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos.

3️⃣ A Little Preparation Goes a Long Way

Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence.

Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛

📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today.

#professionalheadshots #corporateheadshots #headshotphotographer #headshottips

11 0
Open post by taraflanneryphotography with ID 17961749040003344
Here’s how to fix that 👇🏻 If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal. Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves. But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self. Here’s how I help clients do just that: 1️⃣ The Consultation Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed). 2️⃣ A Calm, Supportive Environment Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos. 3️⃣ A Little Preparation Goes a Long Way Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence. Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛 📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today. #professionalheadshots #corporateheadshots #headshotphotographer #headshottips

Here`s what you can expect at a headshot session with me 👇🏻

✨ Pre-session consultation to understand your brand and team dynamics
📋 Wardrobe guidance that aligns with your company culture
🎯 Multiple looks and expressions to give everyone options
⏰ Efficient workflow that respects everyone`s busy schedules
💼 Professional retouching that maintains authenticity
📱 Digital gallery delivery within 48 hours

Be honest—when was the last time your team photos actually represented who you are today? Most companies wait 3-5 years between updates, but your people (and your business) evolve much faster than that.

Your team`s headshots aren`t just photos—they`re the first impression potential clients, partners, and talent get of your company culture. When they`re outdated or inconsistent, what message does that send?

Ready to show the world the dynamic team you`ve built? Let`s create imagery that matches your company`s growth. 🚀

#headshots #corporatephotography #teamheadshots #professionalphotography #houstonphotographer

10 0
Open post by taraflanneryphotography with ID 18097105072802709
Here's what you can expect at a headshot session with me 👇🏻 ✨ Pre-session consultation to understand your brand and team dynamics 📋 Wardrobe guidance that aligns with your company culture 🎯 Multiple looks and expressions to give everyone options ⏰ Efficient workflow that respects everyone's busy schedules 💼 Professional retouching that maintains authenticity 📱 Digital gallery delivery within 48 hours Be honest—when was the last time your team photos actually represented who you are today? Most companies wait 3-5 years between updates, but your people (and your business) evolve much faster than that. Your team's headshots aren't just photos—they're the first impression potential clients, partners, and talent get of your company culture. When they're outdated or inconsistent, what message does that send? Ready to show the world the dynamic team you've built? Let's create imagery that matches your company's growth. 🚀 #headshots #corporatephotography #teamheadshots #professionalphotography #houstonphotographer

- STAY IN TOUCH -

Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.