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Headshots and Personal Branding Photography

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in corporate headshots.  See more headshots in the gallery.  Contact me to book your professional branding session today!

Headshots and Personal Branding Photography: Which one do you need?

In today’s digital age, where your online presence can make or break your professional image, the importance of high-quality photography cannot be overstated. When it comes to professional photography, two common options you might consider are headshots and personal branding photography. But what’s the difference between the two, and how do you decide which one is right for you?

Headshot Photography

Headshot photography focuses on capturing your face in a professional and flattering manner, typically from the shoulders up. It is the go-to choice for professionals seeking to project a polished and approachable image. Headshots find common use on corporate websites, LinkedIn profiles, business cards, and various other professional platforms.

A well-executed headshot emphasizes your facial expressions, conveying confidence, trustworthiness, and approachability. It’s the ideal choice if you’re looking for a clean and straightforward image to represent your professional identity. Headshot sessions are usually shorter and less involved compared to personal branding photography sessions.

female professional headshot photography

women's professional headshots

Personal Branding

On the other hand, personal branding photography takes a more holistic approach. Going beyond capturing just your face, personal branding tells your story, showcases your personality, and creates a consistent visual identity. Personal branding photography involves various settings, outfits, and poses to capture different facets of your life and personality.

Personal branding photos are versatile and can be used across multiple marketing materials, including your website, social media profiles, blog posts, and promotional materials. They provide a deeper insight into your brand and personality, enabling you to connect with your audience on a more personal level.

personal branding photography

Which one do you need?

The choice between headshot and personal branding photography hinges on your goals and the image you wish to project. If you require a professional portrait for business purposes, opt for a headshot. It offers simplicity and effectiveness in establishing trust and credibility.

However, if you aim to build a robust personal brand, forge deeper connections with your audience, and showcase various aspects of your life and personality, investing in personal branding photography is the right course of action.

In conclusion, both headshot and personal branding photography serve crucial purposes in the professional world. Consider your objectives, target audience, and the image you want to convey when deciding which one aligns best with your needs. Regardless of your choice, investing in high-quality photography can significantly influence how you’re perceived in the digital realm.

Recent Headshot and Personal Branding Sessions

outdoor headshots

certified professional trainer headshots branding

personal branding photography

office environmental headshot professionals

woman personal branding

Tara Flannery is a Certified Professional Photographer (CPP)  and Craftsman based in Houston, TX.  Tara Flannery Photography specializes in senior portraits.  See more senior photos in the gallery.  Contact me to book your photography session today!

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@taraflanneryphotography

A little bit of flash can go a LONG way outdoors. 📸

When I’m photographing families or seniors outside, I’m not trying to overpower the natural light or make the photo look like it was taken with flash.

I just want a little extra light to soften those shadows, even out skin tones, and give me a more polished final image.

The key? Keep it subtle.

Your flash should work with the natural light—not fight against it. When you get that balance right, you still get the beautiful look of an outdoor session, just with a little more control over your subject’s lighting.

If you’re a newer photographer, start experimenting with adding a small amount of off-camera flash to your outdoor sessions. You might be surprised by how much of a difference it makes!

📸 And if you’re building your photography skills, I have free resources on lighting, gear, posing, and more available through the link in my bio.

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Open post by taraflanneryphotography with ID 18130059538764645
A little bit of flash can go a LONG way outdoors. 📸 When I’m photographing families or seniors outside, I’m not trying to overpower the natural light or make the photo look like it was taken with flash. I just want a little extra light to soften those shadows, even out skin tones, and give me a more polished final image. The key? Keep it subtle. Your flash should work with the natural light—not fight against it. When you get that balance right, you still get the beautiful look of an outdoor session, just with a little more control over your subject’s lighting. If you’re a newer photographer, start experimenting with adding a small amount of off-camera flash to your outdoor sessions. You might be surprised by how much of a difference it makes! 📸 And if you’re building your photography skills, I have free resources on lighting, gear, posing, and more available through the link in my bio.

The goal is to coordinate—not match. 👏🏻

Planning outfits for the whole family can easily become the most stressful part of family photos, so here’s my favorite way to simplify it:

Start with one person’s outfit (Mom, I’m looking at you 😉) and build everyone else around it.

Choose a color palette that works well with your location. For an outdoor session, earthy greens, browns, blues, creams, and other natural tones photograph beautifully.

Then add some variety! Mix different shades of denim, layer jackets or sweaters, and incorporate different fabrics and textures. Everyone should look like they belong together without looking like you bought the same outfit in five different sizes. 😂

And most importantly, choose clothes that actually feel like your family. You’ll be much more comfortable in front of the camera—and it’ll show in your photos.

And don`t forget, my weekend family session dates are filling up fast! 👇🏻

October 10th & 17th
November 8th & 15th

📸 Need a little more help planning your session? My free Family Session Welcome Guide covers wardrobe, locations, preparing for your session, and more. Grab it through the link in my bio!

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Open post by taraflanneryphotography with ID 17954187546289592
The goal is to coordinate—not match. 👏🏻 Planning outfits for the whole family can easily become the most stressful part of family photos, so here’s my favorite way to simplify it: Start with one person’s outfit (Mom, I’m looking at you 😉) and build everyone else around it. Choose a color palette that works well with your location. For an outdoor session, earthy greens, browns, blues, creams, and other natural tones photograph beautifully. Then add some variety! Mix different shades of denim, layer jackets or sweaters, and incorporate different fabrics and textures. Everyone should look like they belong together without looking like you bought the same outfit in five different sizes. 😂 And most importantly, choose clothes that actually feel like your family. You’ll be much more comfortable in front of the camera—and it’ll show in your photos. And don't forget, my weekend family session dates are filling up fast! 👇🏻 October 10th & 17th November 8th & 15th 📸 Need a little more help planning your session? My free Family Session Welcome Guide covers wardrobe, locations, preparing for your session, and more. Grab it through the link in my bio!

Photographers: the secret to family sessions with little kids? Stop expecting them to follow the plan. 😂📸

Young kids are going to move. They’re going to get distracted. They may decide halfway through that they’re completely DONE with your ideas—and that’s okay.

Instead of fighting it, work with it.

Keep them moving and engaged. Give them something to do instead of constantly asking them to smile. And don’t forget to coach Mom and Dad, too! Encourage them to interact with their kids, keep looking at you when you need the classic family shot, and trust you to get the moment.

Because some of the best images happen in between the poses—the laughs, cuddles, movement, and little expressions you couldn’t have planned if you tried.

You don’t need perfectly behaved kids to create beautiful family portraits. You need patience, flexibility, and a few tricks ready when your original plan goes out the window. 😉

📸 If you’re growing your photography business, I have free resources covering everything from gear and lighting to posing and more. Check them out through the link in my bio!

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Open post by taraflanneryphotography with ID 17908907229552968
Photographers: the secret to family sessions with little kids? Stop expecting them to follow the plan. 😂📸 Young kids are going to move. They’re going to get distracted. They may decide halfway through that they’re completely DONE with your ideas—and that’s okay. Instead of fighting it, work with it. Keep them moving and engaged. Give them something to do instead of constantly asking them to smile. And don’t forget to coach Mom and Dad, too! Encourage them to interact with their kids, keep looking at you when you need the classic family shot, and trust you to get the moment. Because some of the best images happen in between the poses—the laughs, cuddles, movement, and little expressions you couldn’t have planned if you tried. You don’t need perfectly behaved kids to create beautiful family portraits. You need patience, flexibility, and a few tricks ready when your original plan goes out the window. 😉 📸 If you’re growing your photography business, I have free resources covering everything from gear and lighting to posing and more. Check them out through the link in my bio!

Standing out professionally matters more than ever—especially when you’re competing for someone’s attention before you ever get the chance to meet them.

Your LinkedIn profile, company bio, website, or online portfolio may be someone’s very first introduction to you. And while your experience and qualifications are what really matter, the way you present yourself can help shape that first impression.

That’s where a great professional headshot comes in. 📸

A current, polished photo helps you look confident, approachable, and intentional about how you show up professionally. And in a tough job market, those little details matter.

If your current headshot is several years old, doesn’t really look like you anymore, or is still a cropped photo from your camera roll…it might be time. 😉

Let’s create a headshot that actually represents the professional you are today.

📸 Book your headshot session through the link in my bio.

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Open post by taraflanneryphotography with ID 18499470895099554
Standing out professionally matters more than ever—especially when you’re competing for someone’s attention before you ever get the chance to meet them. Your LinkedIn profile, company bio, website, or online portfolio may be someone’s very first introduction to you. And while your experience and qualifications are what really matter, the way you present yourself can help shape that first impression. That’s where a great professional headshot comes in. 📸 A current, polished photo helps you look confident, approachable, and intentional about how you show up professionally. And in a tough job market, those little details matter. If your current headshot is several years old, doesn’t really look like you anymore, or is still a cropped photo from your camera roll…it might be time. 😉 Let’s create a headshot that actually represents the professional you are today. 📸 Book your headshot session through the link in my bio.

I think family photos mean something a little different to me now. 🤍

For years, I was the mom hanging new portraits on the walls while my kids were still living at home. Then came senior portraits, graduations, and eventually watching both of them head off to start their own next chapters.

Now that my youngest is off at college, the house is a whole lot quieter.

But everywhere I look, there they are.

On the walls. In frames. In albums. All of these different versions of our family and my kids at ages I can’t go back to.

And maybe that’s why I feel so strongly about family portraits.

When you’re in the middle of raising your kids, it’s easy to think there will always be another year. Another fall. Another chance to schedule the photos.

There probably will be.

But they’ll never be exactly this age again.

Take the photos. Print them. Put them on your walls. Let your home fill up with the people you love.

Someday, you’ll be really glad you did. 🤍

📸 I still have a few weekend dates available for fall family portraits. If you’ve been telling yourself you’ll get around to updating yours, maybe this is your sign.

Head to the link in my bio to reserve your session.

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Open post by taraflanneryphotography with ID 18090608813278341
I think family photos mean something a little different to me now. 🤍 For years, I was the mom hanging new portraits on the walls while my kids were still living at home. Then came senior portraits, graduations, and eventually watching both of them head off to start their own next chapters. Now that my youngest is off at college, the house is a whole lot quieter. But everywhere I look, there they are. On the walls. In frames. In albums. All of these different versions of our family and my kids at ages I can’t go back to. And maybe that’s why I feel so strongly about family portraits. When you’re in the middle of raising your kids, it’s easy to think there will always be another year. Another fall. Another chance to schedule the photos. There probably will be. But they’ll never be exactly this age again. Take the photos. Print them. Put them on your walls. Let your home fill up with the people you love. Someday, you’ll be really glad you did. 🤍 📸 I still have a few weekend dates available for fall family portraits. If you’ve been telling yourself you’ll get around to updating yours, maybe this is your sign. Head to the link in my bio to reserve your session.

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.