6 Key Tips for Perfect Branding Session Preparation

Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

Branding Session Preparation

When it comes to creating a standout brand, a well-planned branding session is vital. Proper branding session preparation can make a significant difference in the outcome of your photoshoot. This guide will walk you through seven essential tips to ensure your branding session is a success.

Branding Session Preparation

Define Your Brand’s Identity

The first step in your branding session preparation is defining your brand’s identity. This includes understanding your brand’s mission, values, and target audience. A clear brand identity will guide the direction of your photoshoot, ensuring that the images captured align with your brand’s message. During your free consultation, we will discuss your brand’s identity in detail and explore how to effectively convey it in your final photos. This personalized approach ensures that your branding photos authentically represent your unique brand.

Choose the Right Location

Location is a critical component of branding session preparation. The setting should reflect your brand’s personality. For instance, a tech company might choose a sleek, modern office, while a lifestyle brand might opt for an outdoor setting. I take the time to scout the perfect location and book it in advance to ensure everything is ready for our session. Visiting potential locations beforehand ensures they meet your needs and align perfectly with your brand’s identity.

Plan Your Outfits Carefully

Your attire plays a significant role in conveying your brand’s image. Plan outfits that are consistent with your brand’s color palette and style. Make sure they are clean, wrinkle-free, and comfortable. Don’t forget to accessorize appropriately to add a touch of personality to your photos. In some of my packages, a wardrobe consultant is included who will discuss with you colors and specific outfits that match your personality and brand identity. This ensures that your attire not only looks great but also aligns perfectly with your brand.

Corporate Branding

Prepare Your Props

Props can enhance your branding photos by providing context and visual interest. Think about items that represent your business, such as laptops for tech companies, tools for artisans, or products for retail businesses. Effective branding session preparation includes gathering these props in advance.

Get Plenty of Rest

While it may seem simple, getting enough rest before your branding session is crucial. Being well-rested will help you look fresh and feel more energetic during the shoot. This positivity will reflect in your photos, making them more engaging and attractive.

Communicate with Your Photographer

Effective communication with your photographer is essential for successful branding session preparation. Share your vision, discuss your goals, and listen to their professional advice. A good photographer will provide insights and suggestions to enhance your session, ensuring the final photos are of the highest quality.

real estate branding

Final Thoughts


Successful branding session preparation can significantly enhance the outcome of your photoshoot. By defining your brand’s identity, choosing the right location, planning outfits, preparing props, getting rest, and communicating with your photographer, you set the stage for a productive and enjoyable branding session. Remember, the key to a great branding session lies in the details, and thorough preparation ensures that every detail is perfect.

Investing time and effort in branding session preparation not only helps in creating cohesive and impactful imagery but also strengthens your brand’s presence in the market. So, take these tips to heart, and get ready to showcase your brand in the best light possible.

By following these seven essential tips, you will be well on your way to a successful branding session. Preparation is key, and with the right planning, your photos will speak volumes about your brand, helping you connect with your audience on a deeper level. Happy shooting!


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Tara Flannery is a  Certified Professional Photographer (CPP), Photographic Craftsman, and Master of Photography based in Houston, TX.  Tara Flannery Photography specializes in personal branding and corporate branding.  See more branding images in the gallery.  Contact me to book your branding session today!

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So many people wait to book their headshot because they feel like they need to “fix” something first.

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  Most people focus on their outfit or expression — but your background plays a huge role in how others perceive you. It sets the tone for your personal brand before you even introduce yourself.
 
  Your space tells clients what working with you feels like.
 
  Here’s how different backdrops communicate different messages:
 
 🏢 Corporate office → traditional, established, and formal.
 
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If you’ve ever felt uncomfortable in front of the camera — especially when someone else is taking your picture — you’re not alone. It’s completely normal.

Taking professional photos can feel surprisingly vulnerable. You’re being seen, literally, and that can stir up a lot of nerves.

But here’s the thing: feeling awkward shouldn’t stop you from getting photos you love. My job as your photographer is to help ease that discomfort so you can show up as your best, most authentic self.

Here’s how I help clients do just that:

1️⃣ The Consultation

Before your session, we’ll chat about your goals, style, and how you want to be seen. I also connect clients with trusted stylists who can help you choose outfits that make you feel confident and comfortable (if needed).

2️⃣ A Calm, Supportive Environment

Whether we’re in my studio, your office, or an outdoor location, my priority is to create a space where you can relax, laugh, and genuinely enjoy the process. When you’re at ease, it always shows in your photos.

3️⃣ A Little Preparation Goes a Long Way

Get plenty of rest, hydrate, and plan your wardrobe ahead of time. When you feel prepared, you walk into your session with a completely different kind of confidence.

Because the truth is — professional photos can feel vulnerable, but with the right guidance, they can also be empowering. 💛

📩 Ready to feel comfortable and confident in front of the camera? Message me to schedule your session today.

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Here's what you can expect at a headshot session with me 👇🏻

✨ Pre-session consultation to understand your brand and team dynamics
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🎯 Multiple looks and expressions to give everyone options
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📱 Digital gallery delivery within 48 hours

Be honest—when was the last time your team photos actually represented who you are today? Most companies wait 3-5 years between updates, but your people (and your business) evolve much faster than that.

Your team's headshots aren't just photos—they're the first impression potential clients, partners, and talent get of your company culture. When they're outdated or inconsistent, what message does that send?

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Serving the Greater Houston, Texas Area

tara@taraflannery.com

713-412-5437

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Tara is a member of the Professional Photographers of America PPA.
Tara is a Certified Professional Photographer.
Tara is a member of TPPA Texas Professional Photographer's Association.
Tara has earned her Master of Photography degree.
Tara has earned her Photographic Craftsman certification.
Tara is a member of the Professional Photographers Guild of Houston PPGH.