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“Pick something you’d do for free…” It sounds simple—but building a career around it is anything but.

There’s a lot that goes into turning photography into something sustainable—learning your craft, understanding lighting, figuring out your gear, working with clients, and continuing to grow.

But if you’re willing to put in the time, it’s one of the most rewarding things you can do.

If you’re just getting started, I have a few free resources to help you figure out what actually matters (and what doesn’t).

🔗 You can grab them with the link in my bio.

At the end of the day, it’s not about the title—it’s about what the photos actually do for you.

For most teams, the hardest part isn’t getting the photos taken… it’s coordinating everything around it.

Schedules, availability, keeping the look consistent across everyone—it adds up quickly, and it’s usually why it gets pushed off.

That’s exactly why I created a Corporate Team Headshot Planner—to make the process simple, organized, and easy to execute from start to finish.

📥 If updating your team’s photos has been sitting on your to-do list, this will help you finally get it done—link in bio.

If headshot lighting feels confusing, I put together a guide with 3 simple setups that will get you consistent results—link in bio.

If your headshots feel a little “off”… it’s usually not your camera—it’s your lighting.

Here are 5 mistakes I see all the time:

1️⃣ Lighting from below
Creates unflattering shadows. Keep your light slightly above eye level.

2️⃣ Too much (or too harsh) light
Softer, controlled light will always look more professional.

3️⃣ No direction to your light
Flat lighting = flat images. You need some angle to create depth.

4️⃣ Mixing multiple light sources
This is how you end up with weird color and inconsistent tones.

5️⃣ Ignoring catchlights
Small detail, big impact—this is what brings life to your subject’s eyes.

Lighting doesn’t need to be complicated… it just needs to be intentional.

Curious—what’s been the hardest part about lighting for you?

I put together a Guide to Photography Gear for those of you who need some help deciding what is actually worth investing in (and what`s not). The link is in my bio!

Lighting is one of those things that feels complicated when you’re starting out… but it doesn’t have to be.

At the end of the day—light is light.

You don’t need the most expensive setup to get good results. What matters more is having something reliable that you understand how to use.

Especially if you’re shooting outside… the last thing you want is a $2,000 light going down in the wind.

Start simple.
Focus on gear you can trust.
And build from there.

Curious—what lighting setup are you using right now?